Suvs You A Marketing Manager Interviewing A Essay

PAGES
2
WORDS
683
Cite

SUVS You a marketing manager interviewing a job a large automotive company. You prepared interview a chance offered job, decide study company company's future marketing ideas. One company's ideas phase large, profitable SUV line automobiles focus smaller, fuel-efficient cars.

Marketing manager: Interview

Despite the current popularity in the media for demonizing gas-guzzling SUVs and the praise for cars such as the Prius and the Chevy Volt, consumer buying trends have yielded inconsistent results. When gas prices spike, consumers typically flock to more fuel-efficient cars. However, as gas prices have experienced moderate attrition, the desire for larger vehicles has increased once again. "Retail prices for 5-year-old full-size SUVs are 23% higher than a year ago...That is more than double the average price increase of 11% for all 5-year-old vehicles. Prices for 3-year-old SUVs are up 6%, triple the 2% average increase for all vehicles that age" (Used full-size SUVs are in demand again, 2012, The New York Times). Many consumers acted "irrationally" to a spike in gas prices in 2008, downsizing...

...

A "2013 Ford Explorer with a 4-cylinder EcoBoost engine gets 28 miles per gallon in highway driving, compared with 18 mpg for a 2003 Explorer" (Used full-size SUVs are in demand again, 2012, The New York Times). Greater diversity and product segmentation will also enable American consumers to balance the need for affordability with their desire for larger vehicles. "Next-generation vehicles will likely be tailored more narrowly to specific uses. Not every SUV model will be able to tow a 4- or 5-ton trailer" not will they need to, for the average consumer who simply needs a roomier vehicle (Cox 2012). And hybrid technology is now incorporated into many SUVs, allowing for greater fuel economy, and an answer to environmental critics' condemnations of the vehicles.
Americans, in…

Sources Used in Documents:

Cite this Document:

"Suvs You A Marketing Manager Interviewing A" (2012, June 17) Retrieved April 25, 2024, from
https://www.paperdue.com/essay/suvs-you-a-marketing-manager-interviewing-80730

"Suvs You A Marketing Manager Interviewing A" 17 June 2012. Web.25 April. 2024. <
https://www.paperdue.com/essay/suvs-you-a-marketing-manager-interviewing-80730>

"Suvs You A Marketing Manager Interviewing A", 17 June 2012, Accessed.25 April. 2024,
https://www.paperdue.com/essay/suvs-you-a-marketing-manager-interviewing-80730

Related Documents
Drp What Is Wrong With
PAGES 23 WORDS 6080

An American who spent sometime in Germany recounted his experience [Will Higher Gasoline Prices Inspire Lifestyle Changes, 2001] of energy prices in that country, "When I lived in Germany, the price of gasoline went from the equivalent of $2.50 per gallon to $3.25 per gallon over night. The Bundesregierung had added another $0.75/gallon gas tax, in addition to the existing $2.00 per gallon gas tax. (That's right: $2.75 out of

High Gas Prices on the
PAGES 44 WORDS 12212

The former might be, 'What specific...' [while] Less structure might be exemplified by: "Please respond to the following in your own words: I....'" (Dereshiwsky, 1999) in addition: adding some open-ended items such as these to a more traditionally scaled quantifiable survey, such as one with Likert-scaled attitudinal items, and/or "check/off" questions on demographic background variables, is a good way to make the survey "multimethod" in nature. This is because you'd

In general, Product Development at Ford involves three major stages, all leading up to the manufacture of the vehicle: Plan, Design, and Verify -- then manufacture. To do this, though, functional areas need to manage costs, plan marketing programs, ensure that needed parts are available, plan manufacturing schedules, hiring (if needed), shift changes, and numerous other data (a/p, a/r, payroll, etc.). The model for Ford is: (Source: Murthy and Desai) Thus, on

They did this by stressing the engineering expertise that the company is well-known for, coupling it with their well-respected Toyota Production System (TPS) which unifies suppliers to their internal supplier quality management standards. It is common knowledge that the TPS is a complex set of processes for coordinating with suppliers, and often requires up to a year of coordination between Toyota and a given supplier before a single product

2007 Economic Crisis on American Car market Effect of the 2008 global economic crisis on automotive industries Crisis in the United States Crisis in Canada Crisis in Russia Crisis in European markets Crisis in Asian markets Effects by other related crisis events In this paper, we will review the effects of 2008 global automotive crisis. Our main focus will be on the American car manufacturers and the negative impact they suffered due to the crisis. We will