Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
¶ … Kudler company blog to sell products online. Additionally, we will identify a market segment for healthy snacks and attach the blog to this target audience via a social media campaign. Based upon this, we will use findings to create a customer behavior profile. We will use the profile data to develop a message (slogan, catchphrase, or logo) and a unique selling point (USP) that could resonate with the target market. The essay will contain a brief introduction on market segmentation that leads to answers to the following questions:
How is segmentation effectively used to sell products online?
What characteristics of online sales encourage people to buy?
How may a company target a customer for online sales?
The author will explain the steps they took to create the customer profile and how the product message and USP was developed.
Market Segmentation -- an Introduction
A market segment is simply a classification of the potential private or corporate customers by analyzing one or more characteristics. This is done in order to identify the groups of customers that have similar needs and will demand similar products and services that concern the recognized qualities of the products. For example, this could include functionality, price, design or other factors. A customer is then allocated to one or another market segment by that customer's individual characteristics. Often, cluster analysis or other statistical methods...
While there could theoretically be ideal market segments, there are in every case different ways of imagining the market segments and in the creation of Product differentiation strategies to exploit those segments. The market segmentation and the corresponding product differentiation strategy can then give a firm a commercial advantage (McDonald & Dunbar, 2004, 3).
Customer Profile and How the Product Message and USP was Developed.
The typical Kudler customer is busy, young and eats at their desk. The product message is "eat healthy on the go" and the USP that the author has developed is to market segment for snack kits that give the customer choice in picking their healthy meals. The author created this customer profile by researching the healthy foods market and segmenting the product online in order to maximize customer choice and personalization.
Market Segmentation Online
This simply means attaching a traditional market segmentation strategy to online marketing. This would mean applying the four P's (product, place, price and promotion) to an online marketing environment. With the Internet it is now possible to gain space to discuss the products, as opposed to interruption marketing (such as television commercials)
(Allen & Fjermestad, 2011, 18). Companies can now develop…
References
Allen, E., & Fjermestad, J. (2011). E-commerce marketing strategies: an integrated framework and case analysis. Logistics Information Management, 1(2), 14-23.
McDonald, M., & Dunbar, I. (2004). Market segmentation: how to do it, how to profit from it.
Burlington, MA: Elsevier Ltd.
Wright, D.K., & Hinson, M.D. (2009). Examining how public relations practitioners actually are using social media. Public Relations Journal, 3(3), 1-33.
Target Audience Disaster Earthquakes that lead to giant tsunamis are rare but explosive occurrences. These natural disasters affect all countries that border the large oceans of planet earth. Domestically, within America, these threats are realized on all cities that live on or near ocean coastlines. Los Angeles, New York City, San Diego, Charlotte, Washington D.C. And hundreds of other smaller cities and communities are at risk. Emergency preparedness is valuable to
This assumes that the audience is familiar with these objects. In item no. 4, the author continues to appeal to this same audience by mentioning the convenience and flexibility that technology brings to the entrepreneurial world. The next audience is those who are potential entrepreneurs, but who have made excuses as to why they should not start a business. This segment of the target audience is the most ready to
Target Audience and Competition Introduction and Major Consumer Influences It is very important to understand the psyche of a growing young woman who is taking her first steps into womanhood, and how this would help in explaining the target market of the 'Push Up Bra with a Punch'. In Judy Bloom's famous novel, 'Are you There God' the young woman Margaret is role playing about her future mature body. In this intensely
Working within an educational field that has promised them the reward of a tenure position after years of employment has assured many educators that their jobs within the various ranks of education will be secured. Yet, recently, efforts to create post-tenure review have placed that solid security in great jeopardy. Thus, studies and research revolving around the current tenure system, its benefits, as well as the consequences of implementing
New Business MM's Sandwiches is a small upcoming sandwich shop that will offer delicious and uniquely prepared sandwiches. This paper provides a financial plan and a guerrilla marketing strategy for the business. The paper also discusses the most appropriate location for a second store and outlines a plan for securing sources of debt financing for the second store. Financial Plan Financial planning constitutes an important element of the business plan (Sahlman, 2008). It
dissemination strategy would utilize a multifaceted approach. Onboarding in particular is an ongoing process. In many instances onboarding can take many months. Therefore a multifaceted approach towards disseminating information is warranted. The target audience is the entire clinical staff at Nightingale Home Care. The relevant stakeholders consisted of administrators, directors, finance managers, IT professionals, and front line employees. The dissemination plan will be designed to appropriately address all of