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When speaking about long-term plans, that is, plans which have an applicability of about 5 years, Toyota Motor Company tries to consider new opportunities such as to expand the international division, to diversify its product line, to constantly improve their technology and to become a friendly environmental company. Moreover, when designing these long-term projects the company focuses also on the competitors and try to keep itself on top of them or, at least, to keep the level as high as today.
Toyota Motor Company constantly seeks to find new available markets, where it could enter and sell its products or where it could build a factory (this way reducing transportation costs and import taxes). "Toyota (NYSE:TM) established operations in North America in 1957 and will operate 15 manufacturing plants in North America by 2010" Moreover, the company is constantly entering new markets such as Australia and Eastern Europe.
When it comes to competitors, Toyota should not worry that much, but should find a way to keep up the good work and maintain its place at the top. "Toyota has become the fourth-largest automaker in North America." When speaking about sales this is what their report says:"July 3, 2007 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., today reported all-time best-ever first-half year sales of 1,331,074. June sales of 245,739, an increase of 6.1% over last June, contributed to a record-setting second quarter, with sales of 725,219 units"
Trying to sum up, it seems like Toyota's Strategic Plans are quite similar in essence no matter if we refer to short-term project implementation or long-term investments: The Company strives to offer better products, lower costs, environmental friendly industries, and to sustain the communities which "welcomed" the company among them.
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