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¶ … validate the organizational vision, mission, and value system.
The organizational vision of Kudler is to "build and maintain Total Customer Value by providing knowledgeable and friendly staff, better product selection and impeccable image."
Its mission is to "provide high quality foods and wines to our valued customers, backed by superior customer service"
Its value system is: "Management is obligated to obtain the best products for our valued customers. Employees at Kudler's must believe that if they perform exceptionally, they will have a job tomorrow. Kudler's operation thrives on giving back to the community it operates."
Since many of these terms are vague, my first step is to operationalize and conceptualize its terms. For instance, Kudler states that its mission is to "provide high quality foods and wines to our valued customers, backed by superior customer service." My first step would be to define this 'high quality foods and wines what kind of high quality -- what does this involve? What kinds of wines? And what does 'superior customer service' entail? How is that going to be measured?
Proceeding to its value statement: further vague words. What does Total Customer Value mean? 'Knowledgeable' -- knowledgeable in which way? And how gauge and know that one has achieved the desired outcome of "better product selection and impeccable image"?
Finally, 'satisfactory employee performance', as per the value statement, has to be defined...
I would, therefore, insert key words of ' business product satisfaction' or evaluating' employee performance' in order to discover pertinent reliable instruments. I would then conduct some background research into the merits and scientific corroboration of these instruments by investigating studies where they have been used and by reading up background material about them.
Sources you intend to use to perform an external environmental analysis.
I will use secondary sources, which include databases that tell me about the state of competition in the market and other external events happening or predicted to occur in my field.
I will receive both direct and indirect notification that Kudler's services are helpful or whether gaps exist in any part of the services from other associations connected with the food instantly.
I will also conduct randomized surveys -- by mail, telephone, handing them out in the street, or online -- to potential or present consumers so as to assess the future state of the market. In that same way I will conduct focus groups with consumers and pertinent interest groups where I can hold discussions and open-ended interviewing on the same.
Sources you intend to use to perform an external environmental analysis.
Here, I will rely more…
References
Breakwell, G.S., Hammond, S., & Fife-Schaw, C. (2000). Research methods in psychology. London: SAGE.
Hill, C.W., & Jones, G.R., (2004). Strategic Management. An Integrated Approach (6th ed.). Boston: Houghton Mifflin Company
Latham, G.P., & Wexley, K.N. (1993). Increasing productivity through performance appraisal. U.S.: Mountain Pub.
Kudler Fine Foods. Wine Retrieved January 6, 2011 from http://kudlerfinefoods.info/our-products/wine/
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