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¶ … diffusion process? Briefly describe the individuals who make up each grou
The first stage of a diffusion process is the awareness stage. In this stage the consumer becomes aware or informed about the existence of a new innovation. However this group of individuals is only know about the existence of the idea such as a brand name but do not know any further details about the product or the idea. The second stage is of interest where an individual shows interest in knowing more about the idea and how will it be useful to him. In the evaluation stage the customer applies the idea mentally to his situation and evaluates as to what degree is the idea or the product useful to him. In the trial stage, the individuals use the idea or the product but only for experimental purposes. If the individuals are satisfied after using the product in the trial stage, they adopt the idea and continue to use it on repetitive basis which makes up the adoption stage.
What are the stages in the organizational buying process? Which stages are probably the most important to marketers?
The first step in an organizational buying process is the identification of the need where the firm has to evaluate in what area, and to what extent has a need occurred. The next step is to select a product that would be able to satisfy the need in the best possible manner. In the next step, a purchase team is appointed that is assigned the task of handling the whole purchase process. The purchase team then prepares a list of technical...
A budget for the prospective purchase is then prepared. Next, a research is carried out to look for potential suppliers who could supple the relevant product on terms feasible for the organization. Then the bids from the relevant manufacturers and suppliers are solicited after which the contract is awarded to the supplier that offers the best bid and meets all the technical specifications (Doyle & Bridgewater, 1998).
3. What are the three types of research methods used in consumer research? Identify them and provide brief examples.
There are various methods of consumer research. On the methodological level, they can be either qualitative or quantitative. For example a quantitative research would be 10% of female population thought the dress was trendy. While a qualitative response would be more subjective and open ended. Research methods may include questionnaires, verbal interviews and observations. In the first method, consumers are given out questionnaires which may have a combination of open and close ended question and they are required to fill the form. Interviews are carried out on a one to one basis and are generally verbal and interpersonal. The method of observation involves observing a potential consumer's behaviour in a certain situation and the recording the behaviour. In this method, the subject is not aware of being under observation.
Part 2: Case Study Questions
1. The AgeLab caters to…
References
Burke, M.A., Fournier, G.M., & Prasad, K. (2007). The Diffusion of a Medical Innovation: Is Success in the Stars?. Southern Economic Journal, 73(3), 588+. Retrieved March 22, 2012, from Questia database: http://www.questia.com/PM.qst?a=o&d=5019432466
Doyle, P. & Bridgewater, S. (Eds.). (1998). Innovation in Marketing. Boston: Butterworth-Heinemann. Retrieved March 22, 2012, from Questia database: http://www.questia.com/PM.qst?a=o&d=115344535
Murray, C.E. (2009). Diffusion of Innovation Theory: A Bridge for the Research-Practice Gap in Counseling. Journal of Counseling and Development, 87(1), 108+. Retrieved March 22, 2012, from Questia database: http://www.questia.com/PM.qst?a=o&d=5033508939
Moreover, CoPs develop their practice through improving the diffusion of innovation within their active networks; the benefits of such interactions are countless especially in the field of healthcare. One can assume that specialty doctors' communities would present the perfect example for CoPs because they share the same practice, interest and professionalism. It would be interesting to study if those CoP networks exist in United Arab Emirates, whether they are active
Why are fat-soluble drugs more suitable for this type of delivery than drugs that are soluble in water? Fat-soluble drugs are more suitable for skin diffusion than soluble drugs because they tend to be hydrophobic compounds, which facilitates their diffusion across the lipid membrane of skin cells. Water-soluble drugs are often hydrophilic and thus cannot easily diffuse through a hydrophobic milieu like the plasma membrane. 5. Which cutaneous glands are associated
Market Orientation of Medical Diagnostic Units Dissertation for Master of Health Administration i. Introduction ii. Objectives iii. Description iv Administrative Internship v. Scope and Approach vi. Growth vii. Methodology viii. Hypothesis ix. Survey Questionnaire x. Research Design xi. Observation and Data Presentation xii. Test provided xiii. Analysis of findings Marketability of Patient Satisfaction Importance of Employee Satisfaction xiv. Conclusions and Recommendations xv. Bibliography xvi. Notes xvii. Appendices Market Orientation of Medical Diagnostic Units
Neuroscience • Questions refer to the paper Mi S, Hu B, Hahm K, Luo Y et al., (2007) LINGO-1 antagonist promotes spinal cord remyelination and axonal integrity in MOG-induced experimental autoimmune encephalomyelitis. Nat Med;13(10):1228-33. MOG-induced murine experimental autoimmune encephalomyelitis (EAE) is an experimentally-induced disease. In what ways does it model the 'outside-in' theory of multiple sclerosis? Your answer must name the correct antigens and cell types involved in the process (3
It is argued that while land tenure data can be instrumental in addressing land-related conflicts, much of the practical value is lost because of inconsistency of information and because information is not readily accessible, or cannot be combined to allow for greater depth of analysis. In practice, this means that policy-makers cannot make immediate use of the information that is available because additional time and expense are required either
A widely quoted and interesting functioning definition has been provided by Geert Hofstede who suggests that culture should be considered as software of a person's mind. He is reported to have said that each individual possesses certain patterns and forms of contemplation, emotions and possible acting that they have probably acquired during their life (Hofstede and Hofstede, 2005). Most of these patterns have been obtained through their early childhood experiences