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The need for integration with national/regional tourism plans is recognized
8. Residents' attitudes to tourism are considered
9. Local cultures, values and lifestyles are considered
10. Wealth and job creation and quality of life for residents are primary aims
11. The issue of overcrowding is addressed
12. The issue of environmental problems is addressed
13. The issue of seasonality is addressed
14. The benefit of tourism to the destination is quantified
15. Scenarios are developed
Destination identity and image
16. The need to develop brand identity is recognized
17. Brand associations are identified
18. The need for image development is recognized
19. Positioning is discussed
20. The need for coordination of industry promotional material is recognized
21. Recognition to ensuring the promises made in marketing communications are conveyed to visitors
22. New and innovative forms of communication channels are addressed
23. The need to improve branding and brand awareness is recognized
24. The importance of experiences to tourists as opposed to tangible propositions is recognized
Stakeholder involvement
25. National government agencies are involved in planning
26. Local government agencies were involved in planning
27. The area tourist board/area tourist office was involved in planning
28. Local residents were involved in planning
29. Local businesses were involved in planning
30....
The need to improve communication between stakeholders (public, private and residents) is recognized
31. Leadership is addressed to give greater guidance to stakeholders.
Implementation, monitoring and review
32. The timescale for each task is included
33. The need for monitoring and review is established
References
Michael J. Baker, Emma Cameron. (2008). Critical success factors in destination marketing. Tourism and Hospitality Research, 8(2), 79-97. Retrieved May 11, 2008, from ABI/INFORM Global database. (Document ID: 1466481521).
Denton, G & White, B. (2000). Implementing a balanced-scorecard approach to managing hotel operations. Cornell Hotel and Restaurant Administration Quarterly, 41(1), 94-107. Retrieved May 15, 2008, from ABI/INFORM Global database. (Document ID: 51982591).
Laurette Dube, Jordan Le Bel, Donna Sears. (2003). From Customer Value to Engineering Pleasurable Experiences in Real Life and Online. Cornell Hotel and Restaurant Administration Quarterly, 44(5/6), 124-130. Retrieved May 21, 2008, from ABI/INFORM Global database. (Document ID: 541165391).
Gregersen, H & Black, Stewart (2002).J.W. Marriott, Jr., on growing the legacy. The Academy of Management Executive, 16(2), 33-39. Retrieved May 22, 2008 from ABI/INFORM Global database. (Document ID: 148540911).
Entrepreneurial Approach M1 - Discussion I have always thought entrepreneurship is just about starting a business. However, it is interesting to learn that entrepreneurship is more of a mindset or a behavioural tendency as opposed to just pursuing a business idea. It is a way of thinking characterised by the desire to create or exploit opportunities, take risks, to be innovative, and to grow. This mindset applies to not only individuals,
List of sociological theories A representative listing of the sociological theories of crime discussed by Hagan (2017) includes the following: 1) Anomie theory by Emile Durkheim; 2) General Strain Theory by Robert Agnew; 3) Differential Opportunity theory; 4) Albert Cohen’s lower-class reaction theory; and, 5) David Matza’s delinquency and drift theory (Hagan, 2017). Selection of five sociological theories ranked in order of most effective to least effective The five sociological theories listed above are ranked in order of
Play It Safe, Or Take a Risk?Should Coe\\\'s Expand Internationally? Is Mexico the best place for expansion?As Chu (2012) points out in the case study, Coe�s needs to diversify its risk and Latin America is an inexpensive place for doing that. From that angle it makes sense to expand internationally into Mexico�plus, there is demand from consumers for the type of business Coe�s can provide, as one consumer points out.
Although the research tools provided by the ISO 14001 framework are both qualitative and quantitative, this approach is consistent with the guidance provided by Neuman (2003) who points out that, "Both qualitative and quantitative research use several specific research techniques (e.g., survey, interview, and historical analysis), yet there is much overlap between the type of data and the style of research. Most qualitative-style researchers examine qualitative data and vice
The fastest growth registered among the top 20 markets came from: (1) China (+19%); (2) India (+18%); and (3) Spain (+10%). (American Hotel & Lodging Association, 2007) In the work entitled: "Hotels in China, India and Mexico are Capturing the Imagination and Resources of the Hotel Industry" it is stated: "Take a look at the headlines these days and you will realize that overseas expansion for the hotel industry is
The following Table labeled Table 1.0 shows the Direct Competition Comparison in the industry sector of Marriott International, Inc. Table 1 Marriott International is known for being creative and especially so in relation to the IT dollar. In a report entitled "The Keys to Marriott's Success" stated is that "Marriott and its IT department have documents and system, policies and procedures and even history and philosophy to guide their decisions frees