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Since many modern marketing business functions are conducted through computer processes and communications, marketing managers may have the greatest flexibility to allow untraditional work shifts and teleworking opportunities. In fact, establishing privileges of this nature as a reward for quality work further reinforces the Theory-Y approach suggested by contemporary industrial psychologists (George & Jones, 2008; Robbins & Judge, 2009).
In general, some of the major changes in modern management philosophy have equal applicability to operational management and to business marketing management. However, the fundamental differences between those two business functions also dictate certain differences in the specific uses of management techniques...
(2005). Management 7th Edition. Mason: Thomson South Western.
Evans, H. (2004). They Made America. New York: Little Brown & Co.
George, J.M. & Jones, G.R. (2008). Understanding and Managing Organizational
Behavior. Upper Saddle River, NJ: Prentice Hall.
Locker, K.O. (2006). Business and Administrative Communication 2nd Edition. Boston,
MA: McGraw-Hill.
Myers, D.G. And Spencer, S.J. (2004). Social Psychology. Toronto, Canada: McGraw-
Hill.
Robbins, S.P. & Judge, T.A. (2009). Organizational Behavior. Upper Saddle River, NJ:
Prentice Hall.
References:
Daft, R. (2005). Management 7th Edition. Mason: Thomson South Western.
Evans, H. (2004). They Made America. New York: Little Brown & Co.
George, J.M. & Jones, G.R. (2008). Understanding and Managing Organizational
Behavior. Upper Saddle River, NJ: Prentice Hall.
The reputation aids in moving of the organization's products in the market. It also safeguards the company's various brands against lawsuits, which may hurt its performance. The company's chief executive officer is on record asserting that the food and health quality is paramount as it reflects how the organization handles its employees as well as consumers. KORE sees to it that the company's culture and organizational structure are safeguarded
The main reasons why benchmarking is a vital procedure for the companies which currently compete internationally or have this desire for the future could be summarized as follows: benchmarking helps the company better understand the characteristics and requirements of the industry where it operates as well as those of the customers it serves benchmarking lest the company identify the successful strategies implemented by the competition and allows it to learn
Typically, scholars see low context cultures as one in which things are explained in more detail, have less a tradition in history and the past, and are rooted in the present and the future. This is why, for instance, most view the United States as a low context culture in reference to a high context culture like the Native American or Maori (Samovar and Porter, 2004). The challenge in contemporary
Operations Management What are the advantages of using a computer-aided design technology Computer aided design technology is particular useful in a globalized world of commerce and business activity. Through the use of computer aided design technology information can seamlessly be transferred from one entity to another with little administrative cost to the business. This is particularly helpful for businesses that rely on human capital rather than physical infrastructure to create a product.
The economic theory of advertising as information emphasizes the role of advertising in reducing the time consumers expend on search and hence their total (purchase price plus search) acquisition cost." (Silk, Klein and Berndt, 2002) Market forecasting is not an accurate science; and, the best models used are based on variables that the individual designing the model deems necessary. Marketing needs get more complicated as the number of markets and
Organization Behavior Managing the Modern Workforce Grade Course Date Here (Day, Month, Year) When an organization expands its operations into international markets, it hires individuals from different nations and cultures. These individuals are culturally diverse and need to be managed effectively. Numerous researches have been conducted to elucidate this important issue of the business world; each of them has some application for the modern management practices. Although workforce diversity is more an issue of