Fashion Lifestyle&Consumption and it's influence on identities
Fashion, lifestyle, and consumption and their influence on identities
Fashion plays a huge role in presenting visual images of a person and some even relate to fashionable objects such as garments as though they were humans able to represent them. Direct contact and intimacy with fashionable objects such as garments influences how a person's image is presented and especially the intimacy of the garment with the body creates a highly visual image of the social identity of the person. This is because garments present the interaction between the person and the outside world and often present the first statement for the person. Exploring how fashion interacts with the environment to create a social identity is of interest to understand how fashion provides a means for the person to create a visual statement.
Fashion and the body
A person's body is often seen as being tangible and can be viewed from the outside. It often creates the full image of the person. Fashion items thus create the interaction between the body and the external environment. Thus the body as a symbol of society and the accuracy of this presentation is met through fashion. At the same time, the body's image can be hidden or restricted by garments and thus the personality of the individual can be limited or hidden through fashion. This is a concept referred to as blurring the image of the body Kinney, 1999()
Fashion imprints social information on the bod. This is also incorporated and reiterated through patterns and movements that are created by garments. This phenomenon is what is seen when fashion models move in ritually ceremonial ways trying to create a social interaction with their external environment. As defined by scholars, garments do not dress a body that is already define neither do they help to form an identity about the body. Rather, they help to portray those social identities that are in the body and naturalized. During social interactions, the body and its garments are usually visible therefore in as much as the garments create a compelling first impression, the two are often visible at the same time and the garment creates a strong optical or visual identify while the body naturalizes this identity.
Garments…… [Read More]
When a woman walks down the street carrying a Louis Vuitton handbag and strutting in her Jimmy Choos, what does she say about herself? Her lifestyle? Where she is from? When a man walks down the street carrying a fake Louis Vuitton handbag and strutting in her cheap plastic pumps, what is he saying about himself? When Trayvon Martin walked through his neighborhood wearing a hoodie, George Zimmerman instantly thought he was a thug. Why? Because dress is intimately tied up with the expression of personal and collective identity. Clothing does make the man, and the woman. Television shows like What Not to Wear are small windows into the reality that external appearances shape personal psychological factors such self-esteem; and clothing also impacts the way other people react. Research in psychology and sociology shows that in addition to the way clothing shapes personal identity, appearance is a marker of social or collective identity. Cultural norms shape the way people dress, which can be a facet of ethnicity. Subcultural identities have differential dress codes. Gender remains one of the most striking ways dress expresses group identity. Furthermore, appearance marks social status and lifestyle. Fashion is more than a form of self-expression and personal identity formation; fashion is an expression of cultural affiliation, social status, and community identity.
Clothing marks the individual with group membership, making it so that members of the in-group recognize the individual as "one of us," and so that members of the out-group recognize the individual as "one of them." In-group/out-group status is a subject widely studied in sociology, psychology, and anthropology literature. New research reveals that in-group/out-group status becomes literally hard wired. In "Social identity shapes social perception and evaluation: Using neuroimaging to look inside the social brain," Van Bavel, Xiao, and Hackel (2012) reveal the neurological component to the way fashion shapes identity. In the Van Bavel, Xiao, and Hackel (2012) research, the authors assigned participants to two groups wearing team jerseys. The team jerseys were arbitrarily designed; that is, they were not reflective of any actual sports club or gang affiliation. Assigning an equal number of black and white participants to each jersey group (lions and tigers), the researchers tested for neurological…… [Read More]
Fashion in Relation to Commodity Culture of 1980s
Fashion during 1980s seems to be glitzy and bold. Fashion trends were no longer dictated by teenagers; as the baby boom generation continued to become richer and older, they demanded more glamorous, upmarket fashion. Contrary to what inspired 1970s fashion, fashion of 1980s did not allow these non-materialist "hippie" values. Some of the nations such as Australia during the decade focused more on earning big money and spending it conspicuously. People could chose to wear fashion that were to promote materialist values as well as portrayed what they had in terms of wealth and social status. Based on reaction against the materialist values and the hippie values of the past decade, some fashion styles such as punk emerged.
Commodity is used by people to aid their living style but due to more demand of people and better living lifestyle, fashion came up and since then it has change how people view commodity for everyone now runs for the fashion so that they catch up with the living standards. Fashion has not just stated recently it existed even in 1980s. The argument of this paper is about what makes fashion to be more than just a commodity in regard to commodity culture of 1980s. Just like the 1980s century fashion, though in a more alarming rate, 21st century is a well adapting and transforming. It begins with an ordinary person who is in the street to the fashion designers responsible for the exhibition of clothes in different fashion events. As much as all individuals try to make a statement, they have severally never considered important where fashion indeed reflect identity of the individual.
Fashion has been largely associated with Paris as its place of birth. In the early 20th century Paris had categorized creative industry of fashion into two; the first category was world of couture. This fashion was a…… [Read More]
Fashion and Identity
The following statement is indeed true: "Fashion provides one of the most ready means through which individuals can make expressive visual statements about their identities" (Bennett, 2005: 96) as we have studied time and again throughout this class. Because fashion is in a sense one's experiential art: fashion distinguishes itself from all other art forms because one truly does live one's life in one's clothes. In this sense fashion is able to capitalize on the visual medium just as a painting or film does, but unlike films or paintings, it offers the wearer a distinct influence on their experience as a citizen of the world. This major connection between fashion and identity has an intense impact on fashion consumption.
Identity is something which is highly open to influence and which can adapt and be influenced by the changing times: identity is not neutral (Edwards, 2011). Just as so many scholars argue that all art is a product of its time, identity is also susceptible to social and political influences: fashion is one manifestation of that. Perhaps one of the most revelatory examples that history has ever presented of the political manifestations of identity through fashion has been via hippie culture in the 1960s. Hippie culture demonstrated a range of remarkable changes in fashion and hippies dressed and presented themselves to the world in an altogether distinct manner. Hippies dressed in torn and frayed jeans and bell bottoms, love beads, with cheese cloths, velvet, bangles and dirty, snarled hair (Edwards, 2011). The way that they dressed was both a means of expressing their own freedom -- freedoms of dress and self-presentation, along with a statement that they shunned convention. For hippie culture, convention was associated with traditional middle class values that were often very conservative and which generally supported the war that offended most hippies to their core. Thus, for hippies, fashion was a means of expressing an identity that they associated with their own political movement, one which was marked by love, peace, experimentation, music, art and other values that were pinnacle to these people. One could even argue that the…… [Read More]
Own branded labels include the labels that the stores themselves go on create. Store brands or own products are an array of products that are sold by the retailer less than one marketing identity. The retailer itself designs, produces, packages and markets the goods. All of this is carried out such that there is a strong and a profitable relationship created between the customer's base and the products. On the other hand, brand fashion labels tend to offer the same products at a higher price. These are the brands that are known either nationally or universally. For instance, a person living in the United Kingdom might be aware of Tesco's or Sainsbury. These brands would not be known by someone living in the Middle East or in the United States. Similarly, if we take a brand like Betty Crocker, the entire world is aware of the quality and popularity of that brand.
Tuttle (2012) states that regardless of what the items a person is dealing with, it is quite simple that the own brand things would be cheaper than the branded counterpart. The recession that hit the entire universal market a few years ago made it very easy for retail stores to cash in on the customers trying to save. People were willing to buy something of a less popular brand if that meant that they would save an extra penny.
Marks and Spencer Case Study
There was a time when Marks and Spencer's was the king in designing women's wear. People all around the country and even the world were aware of the high fashion sense that Marks and Spencer's had in their clothes. It appears that the designers behind the customer's own brand lost their edge and that is when the store decided to rely on sub-brands. One reason that M&S sales dipped so low was the increasing competition on the high street. There was a time when this store filled the gap between sophisticated and cheap fashion products. Now days, is quite apparent that the fashion stores have increased and improved their production. Stores such as Reiss and Cos have become popular. These…… [Read More]
In the early history, there was no need of describing the existence of a market as the markets at that time were controlled by various social institutions and were governed by a set of non-economic norms and rules. The people, therefore, relied on the unproblematic existence of the markets. (Maddison )[footnoteRef:2] According to Marx, a commodity can be defined as, 'an object outside us, a thing that by its properties satisfies human wants of some sort or another. The nature of such wants, whether, for instance they spring from the stomach or from the fancy, makes no difference'. (Llyod 2008)[footnoteRef:3] [2: Ben Maddison, "Commodification And The Construction Of Mainstream Australian Economic Historiography," JOURNAL OF AUSTRALIAN POLITICAL ECONOMY, 58: 115-138, http://media.wix.com/ugd/b629ee_07cf0f9c87646590559687add60e0726.pdf (accessed July 11, 2013).] [3: Gareth Llyod, "Commodity Fetishism and Domination: The Contributions of Marx, Lukacs, Horkheimer, Adorno and Bourdieu." (unpublished master., Rhodes University, 2008), Rhodes University, http://eprints.ru.ac.za/1270/1/GarethLloyd-MAthesis.pdf.]
The essential characteristics of a commodity include that; it must be in the form of a good or service. In addition to that, it must be of use to the human beings and must satisfy their needs and wants. (Llyod 2008)[footnoteRef:4] [4: Gareth Llyod, "Commodity Fetishism and Domination: The Contributions of Marx, Lukacs, Horkheimer, Adorno and Bourdieu." (unpublished master., Rhodes University, 2008), Rhodes University, http://eprints.ru.ac.za/1270/1/GarethLloyd-MAthesis.pdf.]
But in the 1980s this concept of commodity was disestablished. In this era the concept of commodification and commodity was being applied to those areas of life which were considered to be excluded from these concepts in the earlier eras. (Maddison )[footnoteRef:5] [5: Ben Maddison, "Commodification And The Construction Of Mainstream Australian Economic Historiography," JOURNAL OF AUSTRALIAN POLITICAL ECONOMY, 58: 115-138, http://media.wix.com/ugd/b629ee_07cf0f9c87646590559687add60e0726.pdf (accessed July 11, 2013).]
The center of attention of all the capitalist economies in the era of 1980s was commodification, which can also be defined as the process of rendering every aspect and every part of life as marketable. The act of commodifying each and every aspect of life relates back to Marx's view that the workers who render services for various organizations sell…… [Read More]
I am looking for a job as a buyer in the retail/merchandising side of Barneys New York. There are several reasons why I want this job. Barneys is one of the top high-end department stores in New York, which is one of the top fashion cities in the world. I want to be a part of something as amazing as Barneys, since I have always loved visiting that store since I was a child. To this day, I love walking through the store and admiring the fashions. Since I have been studying fashion management, I have found stores like Barneys to be even more interesting, because each item of clothing is so well-designed and well-made. Again, there is something exciting about Barneys that makes me want to be a part of that store in particular.
Another reason why I want to join Barneys on the buying team is that I feel that buying is the perfect role for me. I am fashion forward, and eagerly await the new season's clothes. I feel that the spin I would put on Barneys is to ensure that the store not only carries the best established designers but the best upcoming designers from unique fashion areas. Barneys advocates a fairly classic style, but within that there is considerable room to reflect a global mindset. My expertise in design from around the world as well as from the classic designers in Europe and America I think is something I would want to bring to Barney's. I feel that it is important not only to do maintain the store's high standards, but to keep it at the forefront of fashion by offering new innovations and new trends to reflect New York's status as a global fashion capital and a true world city.
The buyer role is also perfect for me in that I love travel, and I know that as a buyer part of my job will be to attend shows…… [Read More]
Fashion industry is also known as clothing industry. It involves the manufacture of garments, involving the conversion of cloth or fabric into wearable garments with different designs. The manufacturing process is often the same worldwide, regardless of where the manufacturer is although the designs they come up. It involves creative and critical thinking in order to come up with unique and different art of manufacturing garments in order to face competitors under the same industry (Jones, 2006).
Short and Long-run Trend
Market models explain the real world using market theories in order to explain how it works. Fashion industry has undergone several changes in the market, which aims at expanding the industry. Fashion industry is monopolistic; as it keeps on differentiating its products, though there are highly substituted due to increased selection of style by the society for the past three decades. There are many buyers and sellers in the market, as the society, who act as consumers, demand more and unpredictable variety of fashion to suit their needs. The price of factors and technology are given, and the firms aim at profit maximization due to highly placed premiums resulting from the unpredictable demand of the consumers. There is free entry and exit of firms in the industry depending on the demand sway of the products (Jones, 2006). General fluctuation of demand makes the responsiveness of the industry towards demand highly elastic.
During short-run and long run, the fashion industry varies its operations. During the short-run, the fashion market will act like monopoly whereby the firms under fashion category maximize profits and make super-normal profits. Under short-run, the market price is influenced by demand of products from textile firms, which is higher than the normal demand. The garment manufactures limit the supply of their products in the market. This enables them to maximize profits during the short-run, where the total marginal revenue equals the total, marginal cost.
During the long-run, many firms will…… [Read More]
The use of technology as stated in the introduction has been a significant contribution to the success of many industries. The museum has hence taken measures to include the use of technology in the settings. In the recent times, the designers have made technology the focal point of all innovations. The museum hence uses the technological advancements to evaluate the nature of designs and sets the industry on the road to success. The museum uses various forms of technological exhibitions, such including the photography and video display section. These technologies are used to showcase the small and medium sized designs on the cutting-edge.
The museum is quite lagging behind in terms of technological advancements. Much as it boasts of technological collections of garments and fashion, the setting in relation to technology is not well presented. The museum has quite misinterpreted technology. It presents technology as the fashion it offers rather than the particulate setting. Their criterion of technology is the fashion collections incorporation of technology in the design of the garments and displays. Moreover, the exhibits with technology use presented in them are not well explained. To understand technology, the area of application of the technology used has to be precise and concise. The museum, however, does not present an explanation for the science behind the technology shown in the exhibit. The museum, therefore fails to explore technology fully in the exhibit.
Technology has several elements. For it to be fully and well represented, the elements used have to be clearly defined and presented, especially in design and exhibition, the theme that is presented and supported by the technology has to comply with the element. The element of technology used in the presentation is of digital access. The museum has presented the themes of the exhibits in the electronic media. However, there are still restrictions as to the access of the exhibits as there is a lot of insecurity surrounding the exhibits. The use of video…… [Read More]
Fashion and Social Identity
Fashion can be defined as a meaningful system that produces the cultural and artistic bodies of clothes. Fashion is a system that strengthens the sense of cohesion in the group and it also reconciles the relationship between members of the group. It is a system which is motivated and promoted by a need of imitation and distinction and it is instilled in the society by a particular social circle.
In today's fast moving world the way a person dresses and carries himself plays an important role in identifying and labeling them. The clothes that people wear describe them and label them. As per the article 'Labels, Clothing and Identity: Are You What You Wear?' The clothes that a person wears usually determines a person's race, sex and religion.
It is a usual experience of the people that their first impression is created by the clothes he is wearing. If a woman is wearing a veil that leads to the conclusion that she is a Muslim. People wearing a salwar and qameez are perceived to be of Indian / Pakistani origin and determine their ethnicity.
A man wearing feminine clothes (dresses, Barbie doll inscribed t-shirts, feminine style pants, or colors that are considered to be feminine colors) is considered to be homosexual. It is quite a common fact that people usually make assumptions about a person's ethnicity or race by the type of clothes that person is wearing.
The way a person dresses is also used t determine the profession that person belongs to. I can easily quote real life incidences when an abrupt statement is passed about a random person in crowd 'Hey look at that business man there!' Or 'See that pop star over there' or 'the slut standing on the bridge' etc. These are just random statements passed by random people about some strangers passed on the basis of how they are dressed.
Various articles studied for the purpose included examples and real life instances in which people were killed because of the way…… [Read More]
Later on, throughout the 1930s, fashion photographs were principally created in studios, to take advantage of being able to carefully control lighting, composition and pose (Grossman 1). However, outdoor photo shoots were not unheard of. It has been noted that these outdoor photographs "carried an allusion of authenticity and spontaneity that made the fashionable clothes appear more vibrant than the sculptural effects of studio photographs could achieve" (Grossman 1).
With the impact of World War II, specifically with Germany invading France in 1940, American fashion magazines had to close their Paris locations and only a small amount of information was able to pass from occupied France (Grossman 1). Some fashion photography began to take on the "documentary" type feel of the war footage. However, these wartime fashion photographs were not made available to an American audience until after the war had ended (Grossman 1). From the conclusion of World War II, a new generation of fashion photographers emerged. The photographs of Richard Avedon and Irving Penn were typified with spontaneity and motion, yet still remained quite focused on elegance (Grossman 1).
The 1960s, with its cultural emphasis on sexuality and "free-loving," saw an increase in the sexual depiction of the photographer-subject relationship (Grossman 1). However, towards the end of the 1960s, an economic recession yielded many reductions in magazine budgets, and a new emphasis was placed on dark, violent eroticism (Grossman 1). "After the sexual revolution, photographers worked hard to shock an audience that had grown accustomed to nudity, by incorporating sexual innuendo, homosexuality, cross-dressing, voyeurism and scenarios suggesting rape and murder into their images" (Grossman 1). Additionally, the 1970s saw a distinct shift to emphasize the female body as an object of fetish and sexualization (Jobling 10).
This emphasis on shocking sexuality developed into an even more shocking and compounded depiction of sex and gender in the 1980s (Jobling 10). The 1980s saw men's and women's bodies become objects of desire (Jobling 10). Fashion photography in the 1980s became more daring and diverse (Jobling 17). This new bold and audacious style of photography gave way to an even more courageous style of fashion photography in the 1990s.
Subsequently, the 1990s saw the development of a new "heroin chic" style of fashion photography (Jobling 2).…… [Read More]
What is your fashion future? Look into your "Swarovski" crystal ball and predict your fashion future in 5 years. How do you plan to make your prediction(s) come true?
In the next five years, the business of fashion will become increasingly segmented and specialized. Many consumers feel alienated by high-end fashion because they cannot embody the classical ideal of beauty -- or afford it. Because conspicuous consumption by the wealthy is relatively recession-proof, there will always be 'high end' fashion. But more affordable, edgy fashion outside of mainstream houses will begin to proliferate, particularly on the Internet. Consumers also have new concerns about the affordability of clothing, finding clothes that fit larger bodies, and also the sustainability and ethics of where and how their clothing has been produced.
As many retailers have figured out, the best way to reach a segmented market at a relatively low cost is online. Every fashionista in the business must learn how to use the Internet in an optimal fashion. Creating a website that draws traffic and conveys the image of the product in a clear and succinct fashion to web-surfers is essential. Fashion houses must know how to use online technology to sell their wares. For example, instead of just holding fashion shows for 'the press,' fashion shows can now be streamed online, creating direct-to-consumer interest and buzz. Fashion bloggers as well as traditional media are also a potential source of advertising. Sending trend-setting bloggers samples of new fashion for them to chatter about to their followers comes off as more credible than a sponsored article or a write-up in Vogue.
Pinterest, Facebook, and Twitter are essential components of any successful fashion company's marketing strategy today. Fashion houses must use them to create a consistent online message about the product. The use of social media can create a community as well as generate interest, anticipation and sheer delight in the product. Once again,…… [Read More]
Romantic Era Fashion
In Europe, the Romantic Period lasted from approximately 1820-1835 and had very distinctive flavor. People were disenchanted with writing and paintings that followed dour religious subject matter for the main part and took away humanity. The Romantic Era can be seen as the birth of the humanist period that continues to this day. People wanted to express themselves as individuals with passion and emotion. This was reflected in the art of the day, in the literature from such great poets and novelists as Edgar Allen Poe and Jane Austen, and in the fashion that became popular for a brief time and then faded away. This was a fashion that was tempered with diversity due to the class of the people wearing it and the utility of the garments. This research paper discusses the fashions of the day and how they were influenced, especially in England by a newfound diversity of experience among the gentry.
The history of the era is interesting because the people involved were, like those of many eras before and since, attempting to break away from a system that seemed staid and tired. The new breed of writer and painter was trying to capture the emotion in every piece that they did. The real faces of their subjects instead of the beatific images that had choked the previous eras. Fashion among the gentry took this same flight due to the need women and men had for expression in this new age. Being an individual was thought to be the height of personal fashion, but, unfortunately, the people of the romantic period may be among the most recognizable because of the static nature of the clothes.
It remained fashionable for many more years for women to wear long skirts and bodices that covered from the neck to the hands (Thomas). This fashion actually back into style because the romantic period woman was supposed to be vulnerable and sensitive to be fashionable. Women also began wearing corsets and other types of binders…… [Read More]
Ugo put her in a sparkling gold strapless mini by Dominic Oxily to ensure the newcomer would not get lost in the crowd. She didn't -- wearing the dress with confidence (after a bit of convincing by Ugo), Melanie was named "best dressed" at the event.
For the cover of Ghubar, Ugo put Angela Simmons in a grey mermaid dress by Basil Soda. Stunning against the backdrop of the Hollywood Hills, Angela flaunted her curves in the dress with ruched bodice and mesh sides. It was a daring look for Angela, and one that she absolutely loved.
For Elton John's Oscar party, Christ Brown wanted a look that was mature, but with an edge. Ugo delivered by putting Brown in a grey leopard print blazer. Ugo kept the focus on the statement piece by keeping all the other elements black, including black button down shirt, slim-fitting pants and black loafers, simply trimmed with a bit of merlot piping. To balance the look, Brown wore a pair of statement black spectacles that brought attention to hisface.
Ugo put Chris Brown in all white Lanvin suit for the Grammys. He accessorized the look with Dries Van Noten white lace shoes with a camo sole. After unfavorable tabloid reports, Brown wanted a clean look that signified he was making a fresh start. Ugo's look for Brown was successful, garnering Brown "best dressed" honors for the night.
Letoya Luckett wanted to go "all out" for the 2012 BET awards. In a sunny Christian Siriano Spring/Summer 2012 frock, Luckett wanted to go "all out." She was very nervous about going outside her comfort zone, but relied on Ugo's judgment and went with a timeless and elegant look, keeping her hair simple and accessorizing with a pair of simple, yet striking, gold cuffs. The star earned a "best dressed" nod for the event, and when she looks at pictures of herself twenty years' hence, she will see a confident young woman whose face and figure were beautifully complimented by a classic gown made contemporary with a pop of color.
Melanie Fiona Hallin, Grammy Award-winning Canadian R&B recording artist, made a strong statement in a bright red gown slit to the thigh. The criss-cross bodice hugged Melanie's curves and ended in a flowing skirt that puddled on the floor. Such a bold dress empowered Melanie to feel both glamorous…… [Read More]
Heba Elkayal is a fashion blogger from Cairo, Egypt and also writes columns on fashion for the Daily News Egypt. In Egypt, Elkayal supports local designers and within the current fashion season, the fashion designers are working with materials and creating designs which embrace traditional Egyptian culture but also that embrace modern attitudes. In her blog, Elkayal compares fashion design to other forms of art created by Egyptians and elevates her field by doing so.[footnoteRef:1] She is popular within her culture because she supports those in fashion and provides positive feedback rather than focusing on the negatives. Egypt has a rich cultural heritage which dates back to ancient times and the pharaohs. The materials and textiles of those periods are still used today. Some people think of this part of the world as oppressive to women, but Elkayal does not see this as the case. Most clothing from here is somewhat conservative by western standards but that does not mean that the people are trying to oppress women. The clothing styles that Elkayal talks about are conservative but they also show the influence of the rest of the world. [1: Heba Elkayal. "Heba Elkayal." 2011. Accessed March 16, 2013. http://hebaelkayal.tumblr.com / ]
Deema J. Al Saidi's blog is a pictorial collection with limited written language on it. Instead she focuses on the pictures and the clothing that is featured in each photograph. Only then does she provide an attribution at the bottom of each picture that shows where the items of clothing came from.[footnoteRef:2] The focus of her blog is on the clothing and, in particular, how the items look on a real human woman of flesh and blood. Many of the pictures in the blog…… [Read More]
The four illustrations from the earliest decades of the twentieth century illustrate the importance of fashion in the formation of identity just as much as Twiggy's outfit does, and in fact are possibly even more telling given their distance from current styles. Regardless of what people of the time though regarding the sexuality of certain of these gown, all of them give the female figure an incredibly sculpted look, whether or not they attempt to accentuate the female curves. These sculpted fashions coincided with much stricter demands on the social role and identity of women, yet even the subtle changes here reveal the shifting cultural acceptances.
The difference between the first two dresses is somewhat startling -- though the accentuation of the thin waist and large bust is diminished in the dress on the right (the later of the two), mobility is also severely hampered by the circumference of the skirt about the legs. This could suggest that even as women were becoming less sexually objectified, their perceived usefulness was also beginning to diminish, and the fashions women became encumbered with made their apparently preferred inaction nearly mandatory. The second pair of dresses seem to reveal a reverse trend -- the last dress (again on the right) is nearly formless, allowing for full mobility and utility while accentuating or indeed even showing none of the female form.
The role of women in our culture, and the changing identities to which they have been allowed to ascribe, has changed drastically over the course of the twentieth century. Perhaps nowhere is this change more visible than in the pages of fashion magazines, which not only reflect but continue to inform our sense of identity today.
Wilson, E. (1992) Fashion and the Post Modern Body. From J.Ash and E. Wilson (eds.) 1992, Chic Thrills. London: Pandora pp 3-16.
Bahl, Vinay (2005) Shifting Boundaries of 'Nativity' and 'Modernity' in South Asian Women's Clothes. Dialectical Anthropology 29:85-121. Springer 2005.
Zelinsky, Wilbur (2004) Globalization Reconsidered: The Historical Geography of Modern Western Male Attire. Journal of Cultural Geography, Vol. 22, 2004.
Cheng, Weiken (2003) Women in Public Spaces: Theater, Modernity, and Actresses in Early Twentieth-Century Beijing. AJWS Vol. 9 No. 3,…… [Read More]
Ciara, meanwhile, has used her music stardom to attempt a modeling career, and claims she derives a great deal of inspiration from fashion, believing that, "fashion and music run parallel to each other" (Bailey 2010). Sean Combs has launched an even more successful entry into fashion using his musical fame (and personal infamy) -- like Mary Kate Olsen, he has translated his sense of style into a career as a fashion designer, and despite the fact that much of his style seems derivative of the gangsters of the Roaring Twenties and the Depression era, his ability to make this classic look also current and somehow cutting edge marks him firmly as a fashion leader even as his popularity and fame as a musician have faded (Greenhouse 2003).
Lady Gaga is also a musician-turned-fashion icon, but of an entirely different caliber than the three discussed above. She has made an equally large statement with her fashion as with her music since she first started performing, and this has kept her on the forefront -- literally a part of the avant garde -- of the fashion world, even arguably influencing big-name designers (Lomrantz 2009). Christian Siriano is the oddball of my collection, as he achieved his fame in fashion solely through his talent as a designer (albeit assisted by his Project Runway fame and championship), and his consistent creativity makes him one of the most interesting young designers in fashion today (Siriano 2010).… [Read More]
The upward-flow theory of fashion adoption "holds that the young -- particularly those of low-income families as well as those of higher income who adopt low-income lifestyles -- are quicker than any other social group to create or adopt new and different fashions," such as the fashion of brightly colored 'hip hop' clothing in the 1990s and the trend to wear 'mod'-style clothing in the 1960s, which originated amongst the British working class but gradually came to dominate the pages of Vogue (Flash cards database, 2009).
Thanks to the corporatization of modern fashion culture, I would argue that less and less of fashion seems to be flowing upward and more and more is trickling downward. Even individuals of less affluent backgrounds, thanks to television and the Internet, have the ability to gawk at the fashions of celebrities as well as the very wealthy. At one time such fashions were far less accessible to daily viewing. People may be buying less clothing, but much of the clothing is patterned upon high-end items. The most successful fashion enterprises tend to be those which copy the fashions of the elite and make these styles affordable to a mass audience. Even the fashion trends of the inner city tend to emphasize 'bling' or a very showy style that echoes that of Versace and other high-end designers. Now, the fancy sneakers of the wealthy are coveted in the inner city, not an urban style -- the last major fashion trend of the underprivileged, poor, young and artist was that of grunge many years ago.
Works… [Read More]
Another research article in the International Journal of Clothing Science and Technology delves into a thorough overview of "smart textiles" (Tang, et al., 2005).
The authors insist that the clothing industry can "potentially be revolutionized with the commercialization of the latest 'smart' textiles research," just as certain advanced fibers, yarns and fabrics have been developed for use in the automotive industry, in space travel, civil engineering and the medical field. Tang emphasizes that "smart" in the sense of smart clothing actually means materials that can "sense and respond in a controlled or predicted manner to environmental stimuli" (Tang, p. 109). And those smart materials can be "delivered," Tang goes on, "in mechanical, thermal, chemical, magnetic or other forms" (Tang, p. 109).
This article was published in 2005 but since at that time some $300 worth of intelligent textiles were being marketed annually, experts were predicting the global market for smart / intelligent technologies would grow to $720 million by 2008. With an annual growth rate of 36% these technologies are expected to become a booming industry (Tang, p. 109). Already the technology is being used in Adidas (and other) running shoes; to wit, the Adidas "1" running shoe has sensors, a microprocessor and a motor "to smartly adjust the level of cushioning" during walking and running exercises (p. 109).
Finding the right materials to use in smart clothing (textiles) is a pivotal part of the innovative phase of discovery. For example, "shape memory alloys" (SMAs) are an important part of the future of smart textiles, Tang explains. When they are at lower temperatures, the structure of SMAs is altered and changes into "a martensite phase" during which they can be "easily deformed." And when SMAs are heated up, they turn into an "austenite phase" and the pre-programmed shape is "recovered" because the SMAs "remember" their original shape. These dynamics…… [Read More]
Fashion and Body Image
Fashion industry, body image, and self-esteem
The fashion industry has established itself as a multimillion industry with more and more players jumping onboard each waking day. With the new agencies fro the fashion industry opening shop, there are higher standards of beauty set in the fashion industry. This means each agency would like to have the most beautiful models rolling out of their agency and representing the best and most famous brands in the world.
As a result, there have been more and more stringent rules on the selection of the appropriate candidates fro the agencies to me molded into a final product to be rolled, out in the market. This has made the fashion industry to act as a modern human trafficking and slavery for the participants and the society at large.
This paper purposes to look into the portrayal of good image as per the fashion industry in America and the effect it has on the self-esteem of the female and male population in general. It is focused on the negative effects that the fashion connotation of the perfect body image has implanted into the young Americans and the effect it has in terms of how people view their bodies and the strife they are sent into in a bid to tune their bodies to the standards that are acceptable by the fashion industry.
According to Women's Health (2007), the body image is "the picture that a person forms of their body in their mind. A person's body image is influenced by their own beliefs and attitudes as well as ideals in society." It also notes that the body image has been observed to be changing and not static at all. It changes with the lifestyle and trends that the society experiences in the daily conditions. Instances like pregnancy, surgery, menopause, puberty, illness, disability can al affect the…… [Read More]