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The differences in business unit relative to functional area are the breadth and level of granularity these strategies are executed to. Functional areas typically have much more tactical approaches, looking at shorter-term objectives while business units will be more concerned with a longer-range and more strategic orientation to their customer-facing strategies. Strategies at the business unit level with regard to CRM would be the launch of a new product and the data mining of customer information to see who would be the most likely to purchase the new product. At the functional level however the specific aspects of one area of the product launch would be the primary focus.
QUESTION #2: The Internet has grown from a stand-alone business/marketing strategy to a channel that must now be integrated into a company's overall marketing strategy and programs to fully leverage its impact. Using a minimum...
Retaining customers is now a strategic initiative inside many customer-driven companies given the importance of holding onto customer during an economic downturn. The strategic components of customer retention however are shifting away from more statically-defined approaches to interactive and collaborative ones that seek out the voice of the customer (Richards, Jones, 2008). The growing importance of social networking to companies is having a significant effect already on customer retention. Defining and executing strategies that concentrates on the role of Facebook, MySpace, LinkedIn, Twitter and other social networking sites are critical if any company is
This includes the development of highly personalized e-mail blasts that are tailored to customers' preferences based on the analytics applications used to evaluate customer-facing data (Jackson, 2007). For the functional department, comparable customer-facing strategies can be created and measured for results. The differences in business unit relative to functional area are the breadth and level of granularity these strategies are executed to. Functional areas typically have much more tactical approaches, looking at shorter-term objectives while business units will be more concerned with a longer-range and more strategic orientation to their customer-facing strategies. Strategies at the business unit level with regard to CRM would be the launch of a new product and the data mining of customer information to see who would be the most likely to purchase the new product. At the functional level however the specific aspects of one area of the product launch would be the primary focus.
QUESTION #2: The Internet has grown from a stand-alone business/marketing strategy to a channel that must now be integrated into a company's overall marketing strategy and programs to fully leverage its impact. Using a minimum of 200 words, please answer the following: What role might the Internet play in an organization's customer retention initiatives?
The Internet is increasingly playing the more important and pivotal role in customer retention strategies. Retaining customers is now a strategic initiative inside many customer-driven companies given the importance of holding onto customer during an economic downturn. The strategic components of customer retention however are shifting away from more statically-defined approaches to interactive and collaborative ones that seek out the voice of the customer (Richards, Jones, 2008). The growing importance of social networking to companies is having a significant effect already on customer retention. Defining and executing strategies that concentrates on the role of Facebook, MySpace, LinkedIn, Twitter and other social networking sites are critical if any company is
They cannot escape their bully because he can now follow them home. This is the new reality (Keith & Martin, pg 224). In the years since the advent of MySpace there have been several cases of cyber bullying. In one case of the cyber bullying Megan Meier committed suicide as a result of a negative MySpace page, she was only 13 years old. In this particular case Megan was engaging
Studies are also looking at online behavior and the possibility of cyber-crime threats such as fraud, identity theft, computer spyware and viruses tied. Gretchen Losi (Daily Press website) adds: MySpace allows anyone who claims to be 14 years of age or older to make a profile where they can post pictures with their last name, address, phone number and even a description of body type. Profiles anyone over 16 are
In many respects, every element of his page is designed to glorify his accomplishments and his fearsome persona. Anne-Maree's Fewtrell's MySpace page is devoid of visual imagery with the exception of a single low-key, natural-setting photograph of her. The remainder of her page expresses her interests and her values in text with minimal references to her personal accomplishments or attributes. Whereas the form of Ben Daley's page is primarily
Now you can simply look up their profile with the internal search engine, and you have instant access to them. Many celebrities even keep a blog just like the rest of us, so you can know what they are up to from day-to-day. You can send them messages and leave comments just like with everyone else, and let's face it, any celebrity who is cool enough to make themselves
Popularity social networking sites Facebook, MySpace, Twitter, LinkedIn, YouTube, Flickr, Skype grown phenomenally years. Social networking a feature life 21st century phenomenally reshaping people connect interact . Only a few decades ago, the basic means for communication were mobile phones, letters, e-mails and direct interaction. Presently, the general scope of human communication has evolved to text messages, voice messages, online video phones, and, most importantly, a plethora of social media installments.
Twitter and MySpace. Social networking is one of the hottest trends online, with everyone from teens to baby boomers signing up for them with a passion. Millions of users log on every day to communicate, share information, video, and photos, and keep in touch, all with the click of a mouse. While there are amazing benefits to using these sites for business and pleasure, there are quite a few