As a market researcher, I look at the mundane as something interesting, a product of today's consumer world. I might look at a woman's hairstyle and could interpret it differently: I would start calculating the cost of such haircut, how frequent the haircut would be for the woman given her stature/image, and on the overall, what is the nature and dynamics of the hairstyle industry in a particular area? The blog would be a "micro" look at things and everyday life (phenomena), scrutinized at the minutest yet interesting detail that will both entertain and educate/inform the target online viewers/readers. The blog posts will include pictures and hand-drawn illustrations to provide a visual image of what the blog/creator is talking about. If necessary, videos will be provided, especially when a blog post is not satisfactory enough to explain and describe a specific phenomenon or event of interest. As marketing/networking support, the blog will be linked...

This strategy will increase the online presence of the blog. Again, the usage of these social networking platforms require the blog to be more distinct than other blogs, that is why the importance of branding cannot be emphasized enough to make the blog not only present in different social networking sites, but also salient. By being salient, the blog has an effective branding and content that it will manage to distinguish itself from other blogs and eventually create a following from a specific group of online viewers/readers (Kaplan and Haenlein, 2010:61).
References

Kaplan, A. And M. Haenlein. (2010). "Users of the world, unite! The challenges and opportunities of social media." Business Horizons, Vol. 53.

Navarre, J. And D. Freedman. (2009). "Branding yourself online." Law Practice Magazine, Vol. 53, No. 1.