Price discrimination is typically a means to increase profits, thus meaning that such concepts involve sellers having sufficient market power in order to be able to charge difference prices on account of diverse circumstances. Employing price discrimination practically influences buyers to want to buy more and thus benefits both buyers and the company using this technique.

Many people are likely to consider price discrimination to be unfair because of how it categorizes individuals. However, when considering the bigger picture, this marketing strategy enables a company to gain more profits for the products it is selling and provides numerous people with the opportunity to buy things that they otherwise could not afford. A person who has a fixed budget would take advantage of price discrimination by directing...

He or she would not have access to many concepts if it were not for price discrimination to provide him with the opportunity to do a series of things that he or she wants to do.
Price discrimination is generally likely to have a beneficial effect on the social order. However, this largely depends on how it is used and on the reasons why some companies employ this strategy. It can also have negative effects on society in particular cases when companies are simply interested in destroying their competition by employing these techniques.

Huffman, Mark, "Coupon Clipping Back in Style"

"Chapter 9. Price Discrimination," Retrieved May 30, 2013, from the University of Georgia website: http://jdorfman.myweb.uga.edu/doc/Chapter%209.pdf