The need for integration with national/regional tourism plans is recognized
8. Residents' attitudes to tourism are considered
9. Local cultures, values and lifestyles are considered
10. Wealth and job creation and quality of life for residents are primary aims
11. The issue of overcrowding is addressed
12. The issue of environmental problems is addressed
13. The issue of seasonality is addressed
14. The benefit of tourism to the destination is quantified
15. Scenarios are developed
Destination identity and image
16. The need to develop brand identity is recognized
17. Brand associations are identified
18. The need for image development is recognized
19. Positioning is discussed
20. The need for coordination of industry promotional material is recognized
21. Recognition to ensuring the promises made in marketing communications are conveyed to visitors
22. New and innovative forms of communication channels are addressed
23. The need to improve branding and brand awareness is recognized
24. The importance of experiences to tourists as opposed to tangible propositions is recognized
Stakeholder involvement
25. National government agencies are involved in planning
26. Local government agencies were involved in planning
27. The area tourist board/area tourist office was involved in planning
28. Local residents were involved in planning
29. Local businesses were involved in planning
30....
The need to improve communication between stakeholders (public, private and residents) is recognized
31. Leadership is addressed to give greater guidance to stakeholders.
Implementation, monitoring and review
32. The timescale for each task is included
33. The need for monitoring and review is established
References
Michael J. Baker, Emma Cameron. (2008). Critical success factors in destination marketing. Tourism and Hospitality Research, 8(2), 79-97. Retrieved May 11, 2008, from ABI/INFORM Global database. (Document ID: 1466481521).
Denton, G & White, B. (2000). Implementing a balanced-scorecard approach to managing hotel operations. Cornell Hotel and Restaurant Administration Quarterly, 41(1), 94-107. Retrieved May 15, 2008, from ABI/INFORM Global database. (Document ID: 51982591).
Laurette Dube, Jordan Le Bel, Donna Sears. (2003). From Customer Value to Engineering Pleasurable Experiences in Real Life and Online. Cornell Hotel and Restaurant Administration Quarterly, 44(5/6), 124-130. Retrieved May 21, 2008, from ABI/INFORM Global database. (Document ID: 541165391).
Gregersen, H & Black, Stewart (2002).J.W. Marriott, Jr., on growing the legacy. The Academy of Management Executive, 16(2), 33-39. Retrieved May 22, 2008 from ABI/INFORM Global database. (Document ID: 148540911).
Ed Watkins (2002, March). The power of branding. Lodging Hospitality, 58(3), 6. Retrieved May 20, 2008, from ABI/INFORM Global database. (Document ID: 110498291).
Wyndham ByRequest Tops Two Million Members. (2004, September). Lodging Hospitality, 60(13), 10.…
