Ad From the 2011 Super

¶ … ad from the 2011 Super Bowl is a Coca-Cola commercial titled "Border" and I believe it fulfills all the requirements to make it an effective advertisement. The ad caught my attention. It was very eye catching, with very nice colors and costumes. Even though there was no speaking, the music was very nice and the story was easy to understand. The ad made me interested because at first I didn't know what they were selling, but it didn't matter at first because the story was so engrossing. The story of two guards alone in a desert who are not supposed to like each other, but share a Coke shows that maybe we all have the capacity to be friends if it were not for preconceived notions. The story stuck with me and made it very memorable.

When I saw the Coke, it made sense why it was a Coke commercial. The commercial also made me thirsty while watching it. Since it was a commercial for the Super Bowl, people must have been up getting snacks and refills. Watching a dry desert and seeing two people quench their thirst with a Coke made me desire a Coke and probably reminded people about how refreshing one is when you are really thirsty. I believe that the commercial probably made people take action to get a Coke. It at least worked for me because it made me want one while watching the commercial and I bought a 2 liter the next day.

6. I think that this is a very tricky question because it is a balance of a freedom of businesses and what is good for the workers. I believe that for the most part, managers should be able to locate or move their plants different places in order to reduce costs, in general. Economics dictate that this would be better for everyone because the money made by the wealthy would be passed down to the poor.

However, the wealth is often not passed down to the poor and is just used to make the wealthy even wealthier. In the end, however, I believe that although a manager has the right to move its workforce to another place.

Equally, though, I also believe that the Federal Government also has the obligation to make sure that companies are not violating any laws or ethics codes when managers move their plants. For example, in this Boeing case, I think that if Boeing wants to move its assembly plant to Charleston, then it should be required to give the same level of benefits and rights as it did in Washington. This would make jobs more stable, I believe, because they would move around less so.

2. In order to be profitable, an owner needs to know various ways to cut expenditure, reduce waste, and raise revenue. Owners also feel the slowing of the economy through the drop in their businesses and they should recognize that they may lose customers because the regular people are doing worse as well and have less money to spend. This leads to psychological tactics being used between owners and customers. During the slowing economy, everyone wants to earn more and save more. Owners should take care to make the customers feel that they are valuable and that the services owners provide are wanted so that customers are willing to go out to eat and spend money. The rising cost of food can destroy a business if not properly handled.

Businesses can do promotions in order to encourage customers. For example, if a customer spends $10, they get $1 off coupon for the next time. When they come in next time, it is helping to encourage a next time. Customers come again because they want to save money and the customer helps them do that. Another way is to run promotions around holidays and have discounted meals or specials. They could do this on days like Valentine's Day or Christmas. There is lot of ways to earn money, but the key point is attracting the customers to spend. Businesses need to make them feel that your business is valuable and is something they are willing to spend on.

Wage issues in the private sector is a nightmare for most Americans. A better approach is to enhance the shareholder's right to speak and take action to reform the board of directors. In this way so that the owners optimistic about their own businesses, allowing employees to avoid to take excessive risk.

Government has clearly done gone too far, but it doesn't mean that models of pay on Wall Street do not need to be changed. Salary is a kind of management science and it follows many of the norms of humanity. It is necessary to change behavior, but one must be first motivated to change. The financial crisis showed that Wall Street's behavior needs to change. For example, companies need to change the model from a bonus links short-term to a salary links long-term value. It is also worthy to note that the remuneration should be linked with the company's gross profit rather than an individual's performance.