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Consumers are very dependent on debt due to re-mortgaging the properties to attain higher loans. Due to the sub-prime market fall, the services sector is likely to suffer a lot. A significant amount of people are without pensions or health insurance. The housing and mortgage markets are still in crisis. Consumers are paying more for the basic necessities such as food, fuel, medical care, college tuition etc. (Hunkar, D. 2009).
To recap, the number one market for Shin Shii tea outside Taiwan would be the United States. Certainly, it can be argued that possibility is there. This would be the best indication that the company should definitely choose a global approach to marketing, rather than localization. The U.S. is also the safest market to start. In addition, due to globalization, markets are aping U.S. behavior to a great extent. The United States is a logical place to grow the product while waiting for the rest of the world market to "catch up."
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References
Chandon, P. & Wansink, B. (2002). When are stockpiled products consumed faster? a
convenience-salience framework of postpurchase consumption incidence and quantity. Journal of Marketing Research. 39 (1), 321-335.
CIA. (2010). CIA World Factbook: United States. Available:
https://www.cia.gov/library/publications/the-world-factbook/geos/us.html. Last accessed 3rd Mar 2011.
http://www.foodanddrinkeurope.com/Products-Marketing/New-partnership-targets-premium-tea-market. Last accessed 3rd March 2011.
http://www.ballerstatus.com/2011/02/17/eminem-shady-records-partner-with-brisk/. Last accessed 3rd Mar 2011.
http://www.essortment.com/history-wendys-restaurant-21035.html. Last accessed 3rd March 2010.
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Marketing Channels and Methods -- the New Svelte Shape of McDonald's Objectives & Mission Statement Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin' it," (McDonald's Official Website, 2005), shareholders in the fast food company have not be equally enamored of its current stock performance and plummeting sales. (The Rogue Investor, 2005) Thus, the objectives of the new McDonald's marketing campaign must be to undo some of
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