Addressing Challenges of Groups and Teams

Change is very important in any organization because it helps every organization to remain competitive and grow. Organizations today need to continuously improve their services and adapt to the changes in the environment to get competitive advantage and improve their profitability.

METHODS WILL BE USED TO PRESENT OPERATIONAL CHANGE

Communicate the reason and objectives of change:

It is important for the management to communicate why the change is important, and how they will be benefited by this change. By communicating and educating employees with the reason of the change is important for the organization as well as important for the employees and how this change will positively affect them (Lawrence, 1969). So, the management of Desert Communications has to communicate the importance of change and how this change will impact the profitability of the company, this would help them in minimizing the resistant provided for the change.

Motivating Employees & Showing them Big Picture:

The other thing that management would have to do is to motivate the employees and show them how this change will benefit them and how this would positively influence their job performance, and their future as well as the future of the company.

DEVELOP A TRAINING FOR MULTIPLE AUDIENCES

Training can be divided into two broad groups in term of technicality; technical training and non-technical training. To give training to multiply audience, management needs to focus on non-technical trainings. Trainings on improving productivity of employees increasing customer satisfaction level, stress management, dealing and satisfying customers, time management etc. all such trainings are important in improving customer satisfaction level which in term improves profitability of the company. One of the major problems that Dessert communications is facing right now is the decline in its profitability and with training particularly related to the customer satisfaction, customer retention and managing and handling of customers, not only the employees would learn a lot but it would help them improve the profitability of the company.

Group And Team Collaboration Facilitate The Success Of Training

It is important for everyone in the organization to work in collaboration to make the training successful. Training is expensive, but if training is effective, then it can be profitable for the company in the long run as training would help in improving number of satisfied customers of the company. In order to make training session successful, management should clearly communicate the reasons of training and they should motivate the employees to learn more and more from the training sessions.

TACTICS TO IDENTIFY AND MINIMIZE CONFLICT

Identifying conflicts that can arise in the organization are important so that they could be minimized in order to make the training process more effective. Management before the start of the training or before brining a change, first of all, identify the area where improvement can be made and areas where conflicts can arise so that the chances of making the training successful are high.

Tactics to identify and minimize the conflicts will be to communicate the change that the management is about to bring and take suggestions, opinions from the employees of the organization. By knowing what employees feel, management would be in a better position to understand what they want and what kind of conflicts can arise. By identifying these conflicts management can increase the chances of making the change successful. One way to get opinion from the employees is by allowing everyone to participate in the discussion where the matter will be discussed and solved (Dent, & Goldberg, 1999). The other tactics that management can use is by generating an email to everyone in the organization and have their opinion before they decide to make the change. By encouraging everyone and allowing them to participate in decision making process, also motivates employees.

Kind Of Collaboration Among The Employees And Management Affect The Success Of The Operational Change

Change is crucial for the success of company but it is important that the management and the employees work in collaboration to make the change successful and for that it is important to identify the main reasons behind the change and objectives of making the change. Once these objectives and reasons are listed, it is easier for the management to work with each other and make the change successful.

According to Pisano and Verganti, there are four types of collaboration; innovation mall, innovation community, elite circle and consortium. According to the hierarchy and organizational culture, Innovation mall should be the best kind of collaboration that they should choose. In this kind of collaboration, anyone can post a problem, give suggestion and company chooses the solution which it finds to be the best. So, Desert Communications need to first of all, identify the main reasons why they would like to bring a change in the organization and once these reasons are listed and communicated, the management should work in collaboration by taking suggestions and asking them for problems and then coming up with solutions to improve customer satisfaction level and profitability of the company.