Advertising Project Effective Advertising Involves a Complex

Advertising Project Effective advertising involves a complex series of strategies geared to lure the consumer to purchase the product. Most advertising involves "pulling" the customer to buy the product or service. In order to create the largest customer base possible, advertising executives must vary a products pitch by alternating how the product is presented to different markets. Potential customers are segmented into groups on the basis age, education, gender, race, experience or some other characteristics.

However, biased this may seem such segmentation helps companies effectively market their product to a particular group, which maximizes the probability that the product will be purchased. Fruitopia, a fruity drink manufactured by Coca-Cola is seeking to capture the urban market by developing advertising campaigns geared towards Generation X and Generation Y These savvy ads can be found in publications serving the urban market such as Vibe magazine and Honey magazine.

Vibe magazine is geared towards lovers of Hip Hop and to a lesser extent R&B and Neo-Soul music. While Vibe features mostly African-American's, readers are a diverse group of men and women from all races, readers are generally in their mid teens to early thirties. While Vibe is strictly a music and entertainment publication, Honey, on the other hand, is an urban magazine geared towards African-American females. Honey provides information on beauty, fashion, life as well as music and entertainment.

Honey boasts of its readership as being "smart, stylish and sexy." Honey's readers range from teenagers to.