Entertainment Essays (Examples)

Filter results by:

 

View Full Essay

Why Communication Skills are Needed for Event Planning

Words: 696 Length: 2 Pages Document Type: Essay Paper #: 66063501

National Event Planner Interview
A national event planner must be equipped with some serious communication skills in order to thrive and be successful. As Rob Hard has shown, successful event planners must have excellent verbal and written communications. When I asked an acquaintance who is a professional in the field why this was so, the answer I received was telling: “Because when you’re in charge not only of coordinating the event, the planning, the organizing, but also of bringing it all to fruition, you have to be a communicator. You’re basically like the director of a tent-pole film: everyone is looking at you for guidance, for answers, for direction. You have to be able to step up and give all that.” In other words, a national event planner has to be able to communicate a vision, a reality, a plan, a method, a schedule, a template, a means of operation,…… [Read More]

Works Cited

Hard, Rob. “What Does an Event Planner Do?” The Balance, 5 Mar 2017. https://www.thebalance.com/what-is-an-event-planner-1223579

National Event Pros. “Celebrate with Confidence. https://nationaleventpros.com/


View Full Essay

Revolution Movies Marketing Workers Protection Acts Investigate

Words: 2998 Length: 9 Pages Document Type: Essay Paper #: 52845314

evolution Movies Marketing

Workers Protection Acts

Investigate ways in which community arts organizations develop and maintain an audience

In the recent past, there has been a notable improvement in the field of arts. Many people in the community are now garnering interest in arts like never before. As a result, there has also been an increase in the community art organization. This is of course due to the need to fulfill the demand for the interest in art. However, it is an enormous challenge for organizations to acquire audience. Furthermore, the bigger challenge is to maintain the audience that they already have. Therefore, it is imperative that there are strategies that can happen in both situations. Community art organizations need to use all the appropriate methods to acquire a new audience. This is possible through advertising although the most suitable is to get to know the target group. There should…… [Read More]

References

Carpenter, G., & Blandy, D.E. (2008). Arts and cultural programming: A leisure perspective.

Champaign, IL: Human Kinetics.

Cherbo, J.M., Stewart, R.A., & Wyszomirski, M.J. (2008). Understanding the arts and creative sector in the United States. New Brunswick: Rutgers University Press

Daragh O'Reilly. & Finola Kerrigan. (2010). Marketing the arts: A fresh approach. Taylor & Francis. London.
View Full Essay

Mayhem the Ancient Romans Had

Words: 2362 Length: 8 Pages Document Type: Essay Paper #: 7113851



On the other hand, parents are not the only ones who should feel responsible for the caliber of popular entertainment. At some point, the media industry must look inward and decide what kind of role it can or will take in the society. Because the media will be concerned primarily with the bottom line, we must, however, forgive any industry that chooses consciously to air and market violent media. When that media is aimed directly at children, though, a line has been crossed. The entertainment industry can and should be self-regulated regarding the promotion of violent video games, films, and television shows. Based on the fact that media violence potentially contributes to the public health issues that Bok addresses in Mayhem: increased fearfulness in the society; increased appetite for more media violence; desensitization to violence; and increased levels of aggression, the media industry and parents alike need to shoulder some…… [Read More]

View Full Essay

Circus Without Animals Imagine if

Words: 401 Length: 1 Pages Document Type: Essay Paper #: 64660638



Furthermore, animals are given much more respect within entertainment than otherwise. Animals are viewed with both awe and joy by those who are watching them. They raise the level of awareness we feel for animals and make the audience care more. They would receive no better treatment were they "in the wild" or domesticated. Having animals in entertainment can be equivalent to having a pet at home, both of which is not demeaning as a rule.

Using Animals within entertainment does not hurt animals, on the contrary it helps improve their overall image within audiences, and at the same time they receive special and respectful treatment from their caretakers. It is a win-win situation for both sides.

Anderson, Kay. 1998. Animals, Science and Spectacle in the City, in Jennifer Wolch and Jody Emel (eds) Animal Geographies: Place, Politics, and Identity in the Nature-Culture orderlands. 27-50. New York: Verso.

eardsworth, Alan…… [Read More]

Beardsworth, Alan and Alan Bryman. 2001. The wild animal in late modernity: The case of the Disneyization of zoos. Tourist Studies 1(1):83-104.

Bostock, S. 1993. Zoos and Animal Rights. London and New York: Routledge.

Croke, Vicki. 1997. The Modern Ark: The Story of Zoos, Past, Present and Future. New York: Scribner.
View Full Essay

Survive With No Internet the Internet Is

Words: 2127 Length: 7 Pages Document Type: Essay Paper #: 16332712

Survive With No Internet

The internet is a home to millions of people worldwide. The internet is a platform that completely changed how people communicate and go about their business. Currently, there are 2,405 million internet users all around the world, out of a population of 7 billion. This means that for every 100 inhabitants an average of 35 people are internet users. Since almost half of the population depends on internet to survive, it would be true to say that it is impossible to survive without internet. This essay appreciates the value of the internet but goes on to explain how to survive without it and still enjoy a smooth and informed life. The essay has six basic steps that will help people survive without internet and they include the following; make friends with a smart person, develop more facial expressions, create the biggest scrapbook ever, produce a vaudeville…… [Read More]

View Full Essay

Marketing Nike Has Long Been

Words: 905 Length: 3 Pages Document Type: Essay Paper #: 68168698

Nike has a steady new product pipeline and any one product can fail miserably, but Blizzard has long lead times and needs every new product to be a hit, otherwise its subscriptions will dry up. Gamers will not have enough loyalty to wait another ten years for the next iteration to give the company another try.

As a result, Blizzard is forced to have a much stronger emphasis on managing products. The products need to be finely managed, and this is why the company gives more leeway to its developers. Nike can afford a miss, but Blizzard cannot. Thus, even though Nike employees are active people, the company relies more on its marketing department to drive product development, while Blizzard very specifically relies on its engineers.

The approach that each company has taken with respect to developing and managing products has worked well for each firm. It is hard to…… [Read More]

Works Cited:

Cendrowski, S. (2012). Nike's new marketing mojo. CNNMoney. Retrieved November 21, 2012 from http://management.fortune.cnn.com/2012/02/13/nike-digital-marketing/

Mourdoukoutas, P. (2012). Why Nike's buzz marketing strategy is riskier than Red Bull's. Forbes. Retrieved November 21, 2011 from http://www.forbes.com/sites/panosmourdoukoutas/2012/10/18/why-nikes-buzz-marketing-strategy-is-riskier-than-red-bulls/

Takahashi, D. (2008). Q&a with Paul Sams, Blizzard Entertainment's Chief Operating Officer, on post-merger life. Gamesbeat. Retrieved November 21, 2012 from  http://venturebeat.com/2008/08/18/qa-with-paul-sams-blizzard-entertainments-chief-operating-officer-on-post-merger-life-2/
View Full Essay

Criminal Justice as Portrayed in

Words: 930 Length: 3 Pages Document Type: Essay Paper #: 12872871

The criminal association principle suggests that being socialized to regard crime as acceptable or to admire criminals plays a role in the choices made in that regard. The fact that Pistone and Napolitano were actually raised in very similar circumstances where each had the same type of exposure to organized crime families illustrates that rational choice is more important than criminal association because Pistone made the conscious choice to become a federal agent rather than one of the criminals who controlled his childhood neighborhood (Macionis, 2003; chmalleger, 2008).

The segment of the criminal justice system portrayed by Episode 71 is criminal investigations and the operations of the criminal justice system. Fisher was allowed to plea bargain the charges of attempted murder despite the fact that she deliberately shot the wife of her lover in the head in the attempt to murder her. The episode suggests that her age was a…… [Read More]

Sources Cited

Macionis J. (2003). Sociology. Princeton, NJ: Pearson.

Schmalleger F. (2008). Criminal Justice Today: An Introductory Text for the 21st

Century. Hoboken, NJ: Prentice Hall.
View Full Essay

Case Study in Memo Form to the Walt Disney Company

Words: 714 Length: 3 Pages Document Type: Essay Paper #: 1332004

Disney

Internal Memorandum

Michael Eisner, CEO

Case Overview

The purpose of this memo is to provide an outline of the case Walt Disney Company: The Entertainment King and the outline the alternatives that Disney has at its disposal. The best alternative for restoring ROE growth is to tap back into what made Disney great in the first place, which is creative ideas that are nurtured and brought to market.

The company has been suffering from a decline in ROE, which is currently below 10%. The rebound Disney experienced last year was almost entirely due to the success of Who Wants to be a Millionaire?, which has masked underlying weakness in the rest of our businesses. The company lost several key executives, creating a talent void. This in turn affected creative output, and the company began its slide at this point. The company's rebound in 2000 was aided by strong performance…… [Read More]

View Full Essay

Restaurant Business Plan Marketing &

Words: 3983 Length: 15 Pages Document Type: Essay Paper #: 85466159

In addition many researchers point out that having a consistent vision and strong, defensible unique value proposition are also critical for the continued viability of a restaurant.

elationship marketing and the ability to build and sustain a loyal customer base are just as critical as the ability to manage a restaurant financially. The immediacy and trust that customers develop over time with a restaurant becomes an integral part of its brand, and the continual reinforcing of this trust-experience-loyalty triad is critical for the growth of any independent or franchised restaurant.

Additional factors that positively affect long-term restaurant viability are having a distinctive and highly differentiated concept that is defensible even in areas where there is high restaurant density. The core concepts of Differentiation, cost leadership, and focus have been suggested as competitive advantages for coping with competition (Porter, 1980, 1985). A firm can achieve profitability over a rival in two…… [Read More]

References

Bayou and Benett - Profitability Analysis for Table Service Restaurants. Cornell Hotel & Restaurant Administration Quarterly. April 1992.Pgs. 44-59

BB&T Capital Markets - CEC Entertainment Profile. BB&T Capital Markets Report. July 26, 2006. Barry Stouffer CFA, CPA

Bruderl & Schussler -, "Organizational Mortality: The Liabilities of Newness and Adolescence," Administrative Science Quarterly 35 (1990): 530-447.

Domino's (2005) - From the 2005 Analyst Day Presentation downloaded from the Internet on November 26, 2006:
View Full Essay

Competitors PC Bang - PC Bang Is

Words: 1707 Length: 6 Pages Document Type: Essay Paper #: 5737094

Competitors

PC BANG - PC Bang is a Korean Internet cafe with 21460 outlets across Korea.

Kinko's - Kinko's is a copy centre chain with 1100 stores across the United States and overseas.

Office Max - Office Max is a retail chain which also has a major online presence. Office Max offers a full range of business services.

Staples - Staples is a retail chain providing office supplies and services. It also has services available online.

Local Coffee Shop - Local coffee shop providing food and drinks to local customers.

SERVICES PROVIDED BY POTENTIAL COMPETITORS

PC BANG - PC Bang provides Internet services, specializing in entertainment. Its main service is providing an online gaming venue.

Kinko's - Kinko's operates from a store front, offering a full range of office services. Those services include photocopying, scanning, printing, mailing and fax services, FedEx drop boxes, videoconferencing, electronic document transfer, paper and office…… [Read More]

View Full Essay

Merchandise Sears or Wal-Mart Cannot

Words: 897 Length: 3 Pages Document Type: Essay Paper #: 87268241

Since the supply is being specifically restricted, only a price increase could occur. Thus, creating exclusivity creates value to the seller.

The third reason why exclusivity is valuable is that it creates differentiation (Finkelstein, 2009). Differentiation is a key driver of value for many products and services. Exclusivity does not equate to differentiation, but it does increase the perception of differentiation, simply by virtue of the fact that the product is not mass market. The perception of differentiation is sufficient to drive value, regardless of whether or not there is actual differentiation. Thus, exclusivity drives value by being a means to achieve the perception of differentiation.

4. Senk argues that shopping in largely entertainment, a point to which I agree. Entertainment is simply something that amuses, diverts attention or pleases. In that respect, shopping is very much entertainment. As with any form of entertainment, shopping meets other purposes as well;…… [Read More]

Works Cited:

Finkelstein, A. (2009). 10 tips for building your brand on a budget. CIFFOB. Retrieved December 3, 2009 from http://www.ciffob.com/tin-tuc/10-kinh-te/77-10-tips-to-building-your-brand-on-a-budget.html

Cohen, M. (2006). Why customers do what they do. New York: MacGraw-Hill Professional
View Full Essay

Mandalay Resort Group the Events

Words: 528 Length: 2 Pages Document Type: Essay Paper #: 45824913



Given the strong and increasing competition in the gaming and entertainment industry, Mandalay should apply a more aggressive strategy. The group should continue to expand the business. This will attract more clients, and it will expand Mandalay's number of target segments, which will eventually lead to increased incomes.

As mentioned above, Mandalay's strategy should focus on social responsibility also. By involving in the lives of its customers, Mandalay will be a more present figure in the customers' minds, which should lead to an increased degree of loyalty. Customer loyalty can also be reached by increasing customer satisfaction.

As a consequence, Mandalay's marketing department should seriously focus on discovering and analyzing customers' needs that have not yet been fulfilled. Implementing something new could help Mandalay gain serious competitive advantage over other gaming and entertainment industry players.

Mandalay should continue to exploit the advantage gained by addressing the entertainment oriented customers and…… [Read More]

View Full Essay

Newspaper Strategies the Traditional Print Version of

Words: 3343 Length: 10 Pages Document Type: Essay Paper #: 59684560

Newspaper Strategies

The traditional print version of newspapers worldwide has suffered serious setbacks in recent years, to the point that some industry experts are predicting the ultimate demise of print newspapers. But there are creative ways to keep the newspapers in business and profitable, and this paper sheds light on those potentially successful strategies. Also, a news service should be available that reports instantly important economic and business news to points all over the globe. The emergence of smartphones make it easy and practical for that kind of pivotal economic information to be uploaded and used.

hat Has Happened to the Newspaper Industry?

According to the Organization for Economic Cooperation and Development (OECD), an international forum (with membership in 34 countries) that seeks to provide a vehicle for governments to work together in the effort to find solutions to common problems, the growth of the global newspaper market slowed down…… [Read More]

Works Cited

Anderson, David Ray, Sweeney, Dennis J., Williams, Thomas Arthur, and Williams, Thomas

A. 2008. Statistics for Business and Economics. Florence, KY: Cengage Learning.

Arthur, Charles. 2011. How the smartphone is killing the PC. The Guardian. Retrieved December 19, 2011, from http://guardian.co.uk.

Newspaper Association of America Foundation. 2008. Youth Media DNA: In Search of Lifelong Readers. Retrieved December 19, 2011, from http://www.naafoundation.org.
View Full Essay

Funding or Defunding the Arts

Words: 2507 Length: 8 Pages Document Type: Essay Paper #: 408152

He also asserts that government participation in the arts beyond its role as a consumer can pose significant hindrances to the artistic processes. He claims that politics tends to "seek stability, compromise, and consensus," and as a result avoids supporting art that may "offend majority opinion or go over its head" (38). The market, on the other hand, has "liberated artists…from the potential tyranny of mainstream market taste" (23).

Is Government Funding Necessary or Appropriate?

There are many who disagree with Cowen, claiming that public funding for the arts is crucial to maintaining a vibrant, diverse, and forward-thinking creative community. These arguments are generally characterized by the theory that, while art as a market commodity is a healthy and valuable part of the artistic culture, there must also be a forum for art as a public good. This forum cannot be trusted to the market, which may or may not…… [Read More]

References

Becker, Howard. 1982. Art Worlds. Berkeley, CA: University of California Press.

Cowen, Tyler. 1998. In Praise of Commercial Culture. Cambridge, MA: Harvard University Press.

Jenkins, Henry. 2006. Convergence Culture: Where old and new media collide. New York: New York University Press.

McChesney, Robert. 2004. The Problem of the Media. New York" Monthly Review Press.
View Full Essay

Business Organization and Management

Words: 1915 Length: 7 Pages Document Type: Essay Paper #: 15760922

Business Management

Discuss specific challenges that managers face in each of the following industries that were less important five years ago.

An important challenge in the apparel industry today was also present five years ago but has become increasingly important in the interim (and looks to become increasingly important still in the years to come) is that of the difficulty that American businesses have in competing with companies overseas. This is arguably true in all fields but is especially so in those fields in which there is a high need for long hours of relatively unskilled labor.

Making clothes is a very labor-intensive process and all such industries (in both heavy and light manufacturing) are experiencing problems in today's marketplace. The decision this month of Levi Strauss to close its last American plant and to have all of its garments produced overseas is emblematic of the fact that it may…… [Read More]

References

Griffin, R. & Ebert, R. (2003). Business. (7th ed.).. New York: Prentice.
View Full Essay

Making Malls Viable Again

Words: 572 Length: 2 Pages Document Type: Essay Paper #: 37141620

Mall of America: A case study

Why has the Mall of America been such a marketing success so far?

Although malls are often criticized as generic entities, the Mall of America has distinguished itself as unique from its competitors not only because of its sheer size but also because of the various entertainment and hospitality options it encompasses. It offers a host of theme parks and 'concept stores' as well as venues for commercial and personal entertainment. It has even spread out into hotels, spas, museum space, classrooms and convention halls. The Mall has the option for smaller entrepreneurs to purchase a kiosk for a limited time to sell their wares, further diversifying the available shopping experiences.

Q2. What (a) retail and (b) consumer trends have occurred since Mall of America was opened in 1992 that it should consider when making future plans?

When the Mall opened in 1992, shopping…… [Read More]

View Full Essay

United States Still the World's

Words: 3011 Length: 9 Pages Document Type: Essay Paper #: 27607486



Models of Media and Politics

A review of media / political models sheds some light on why the United States' cultural themes have been such a dominant dynamic in Europe, among other global venues. In describing the three models of media and politics, Daniel C. Hallin and Paolo Mancini report that the media in Southern Europe (the "Mediterranean" or "Polarized Pluralist Model") is "an institution of the political and literary worlds" more than it is market-driven (Hallin, et al., 2004 90). The North and Central European model is called the "Democratic Corporatist Model" -- and is certainly more market-driven and far less politically driven; and the third model is the "North Atlantic" or "Liberal model" of media and politics (Hallin 87).

The North Atlantic or Democratic Corporatist model, according to Mark a. aker II encompasses Germany, Austria, Switzerland, the "Low Countries" and Scandinavia, and can be broken down into three…… [Read More]

Bibliography

Arango, Tim, 2008, 'World Falls for American Media, Even as it Sours on America. The New York Times, Retrieved Nov. 24, 2010, from  http://www.nytimes.com .

Artz, Lee, and Kamalipour, Yahya, 2007, the Media Globe: Trends in International Mass Media. Rowman & Littlefield: Landham, MD.

Baker, Mark a., 2010, 'Hallin & Mancini, the North / Central European or Democratic Corporatist Model by: Mark a. Baker II', Global Media. Retrieved Nov. 24, 2010, from  http://globalmediastudies.blogspot.com .

Hallin, Daniel C., and Mancini, Paolo, 2004, Comparing Media Systems: Three Models of Media and Politics. Cambridge University Press: New York.
View Full Essay

Warner Research the Compelling Truth

Words: 1461 Length: 5 Pages Document Type: Essay Paper #: 59069934

This was not the case in the early days of film, however.

Instead, the studios either owned or worked in close collaboration with movie theatres, the vast majority of which had only one screen at the time. Instead of being able to choose which movie one wanted to see upon arriving at the theatre, choosing a movie meant choosing which studio's latest picture seemed most appealing, and going to that theatre. The arner brothers did not have a lot of money to build theatres with; they managed to construct a few in major cities, but that was it until Harry arner talked to independent theatre owners and convinced them to advertise arner's films for a small price (BOS 2).

The boost that arner Brothers Studios got from these advertisements allowed them to grow their business, and even obtain a large loan from Goldman Sachs that was used to build more…… [Read More]

Works Cited

Animation USA. "Warner Bros." Accessed 26 November 2009. http://www.animationusa.com/wbmore2.html

BOS. "Warner Brothers." Box office Spy. Accessed 26 November 2009. http://www.boxofficespy.com/warner-brothers-history-2.html

Warner Bros. "Company History." Accessed 26 November 2009.  http://www.warnerbros.com/#/page=company-info/the_studio/company_history/
View Full Essay

Elvis and Black Music the

Words: 4658 Length: 15 Pages Document Type: Essay Paper #: 86227731

Blues music however did not cross racial lines, with the majority of famous blues musicians still residing in New Orleans and various other well-known black music entertainment venues of the South.

Gospel music has been an African-American church tradition with influences from traditional African music and especially prevalent during the slavery era. Later (most likely because of those particular ignominious associations and all they implied, especially in the South) gospel music was strongly discouraged within mainstream society and actively suppressed.

Similarly, blues music represented a blending of black musical traditions with a centuries-long history originating from the earliest days of American slavery. Sammy Davis Jr. And Nat King Cole, were and remain today among the best-known of early black entertainers within the (then) up-and-coming rock 'n roll genre of the 1940's. Each had a heavy influence upon Elvis himself.

Obviously, though, the blending of Southern musical traditions was not started…… [Read More]

Works Cited

African-American Musical Tradition." (June 9, 1998). Retrieved January 9, 2007,

From: http://www.questia.com/html.

Bane, Michael. White Boy Singin' the Blues: The Black Roots of White Rock.

Harmondsworth, Eng: Penguin, 1982.
View Full Essay

Internet and Society the Internet

Words: 969 Length: 3 Pages Document Type: Essay Paper #: 54652395



At stake in the long run is the global agora: the universal library- movie theater-television-concert hall-museum on the Internet. The legal and social precedents set by Metallica v. Napster -- and half a dozen other e-music lawsuits-are likely to ramify into film and video as these, too, move online. hen true electronic books, e-magazines, and e-newspapers become readily available, their rules of operation may well be shaped by the creation of the heavenly jukebox. Music, according to a National Research Council report released last November, is the "canary in the digital coal mine." (Mann, 2000, p. 39)

The initial response of the entertainment industry has been negative, in that the music and video industry responded to fears that demonstrated a lack of willingness to alter marketing and outlet options to electronic forms, as technology had not quite met the expansion, but now things are changing and technology has created a…… [Read More]

Works Cited

Goldsmith, Jack L. "3 Against Cyberanarchy." Who Rules the Net? Internet Governance and Jurisdiction. Ed. Adam Thierer and Clyde Wayne Crews. Washington, DC: Cato Institute, 2003. 31-70.

Mann, Charles C. "The Heavenly Jukebox." The Atlantic Monthly Sept. 2000: 39.

Nicholson, Laura J., Tom F. Shebar, and Meredith R. Weinberg. "Computer Crimes." American Criminal Law Review 37.2 (2000): 207.
View Full Essay

Blockbuster Case Analysis Summary of

Words: 887 Length: 3 Pages Document Type: Essay Paper #: 2558025

The high level of debt capitalization inheent in how they have financed thei stoes, which is infeed fom the case study, also could be applied to a moe effective cloud-based delivey achitectue. Netflix did this and was vey pofitable as a esult. Thid, Blockbuste has fa to go in tems of ceating a moe effective custome expeience. Thee is significant potential fo geat upsell and coss-sell as a esult.

The theats include a highly commoditized and shinking move ental maket in the U.S. And globally, including the apid commoditization of titles that ae easily gained though othe channels. In addition, the gowing theat and costs of piacy is vey significant fo Blockbuste and evey othe etail chain as well. Thid, the cost stuctue of the chain is slanted towads etail and epesents a significant financial isk in tems of continually financing the debt.

Poblem Statement

Blockbuste is continually on the…… [Read More]

references. Become a very focused marketed on the customers with the highest potential for Lifetime Customer Value (LCV) and the lowest churn rates possible.
View Full Essay

Blockbuster Has 2800 Video Stores in 28

Words: 1096 Length: 4 Pages Document Type: Essay Paper #: 38649726

lockbuster has 2800 video stores in 28 countries around the world, many of which are franchises. Its membership is thought to number 40,000,000+ people. lockbuster manages $5 billion in annual sales, and is the top retailer for movie rentals in the U.S. Recently, however, it has been facing tough competition, in view of the fact that the five major Hollywood movie studios are planning to rent movies to college students directly, and in view of the fact that new web-based movie-rental companies are starting up, for example, Netflix, which offer more flexible, movie-on-demand services. We will be discussing more about this competition that lockbuster faces later.

In view of this, lockbuster has therefore had to radically rethink its marketing strategies, and its pricing policies, in order to try and keep its existing customers, and to attract new customers to use its services. The first way it did this was to…… [Read More]

Bibliography

Blockbuster takes on Netflix. www.cnnmoney.com May 29, 2002.

Olsen, S. (2002). Blockbuster takes on Netflix. www.cnetnews.com. August 8, 2002.

Patsuris, P. (2003). Blockbuster takes on new strategy vs. Netflix. www.forbes.com/business. April 21, 2003.

Siklos, R., Anderson, S. And Browder, S (1999). Blockbuster Finally Gets it Right.
View Full Essay

Urban Outfitters Sears or Wal-Mart

Words: 926 Length: 3 Pages Document Type: Essay Paper #: 39888039

Exclusivity for these groups signals uniqueness. In a creative and individualistic society such as America's, uniqueness has cachet and value to the consumer, so any fashion item that can convey this uniqueness will also have value.

Exclusivity also has value because of its scarcity. This is a simple supply and demand equation. The price of a good (its value) is related to the demand for it and the supply of it. When demand is higher than supply, the price increases. Thus, by managing the scarcity of items in the stores, any popular or high quality items will be subject to supply constraints. The consumers of Urban Outfitters know this, and respond by assuming scarcity. They purchase the product quickly, knowing that they may otherwise lose out on the opportunity to do so.

The third reason why exclusivity is valuable is because of the thrill of the hunt. This psychological characteristic…… [Read More]

View Full Essay

Increasing Nudity in TV and Movies

Words: 2110 Length: 7 Pages Document Type: Essay Paper #: 40102680

Nudity in Television

Nudity is increasing in the television shows and movies with every passing day. More number of actresses and models agree to do nude shoots. As the technology is also advancing at a fast pace, even young children have access to such nude photo shoots and scenes by making use of the internet. It can be said that actresses and models are signing contracts for nude scenes and shoots because the benefit from the aforementioned actions can be two-fold. Firstly, the payment for the shoot increases with nudity and so does the popularity and rating of the actresses and models. However, what is important for us to analyze is the impact that this increasing trend of nudity and vulgarity is leaving on the entertainment industry with respect to the ethical dilemmas that it must face. Therefore, the main theme of this paper would be the identification of the…… [Read More]

Bibliography

Feminist Legal Theory. "Women in film and television: empowered or objectified?" 2012.

Gelt, Jessica. "The CW reins in steamy sex scene on 'Reign'." Show Tracker, 2013.

Gish, William. "10 Hottest Actresses Topless." Break Media, 2010.

Huff Post. "Nymphomaniac' Character Posters Showcase Shia LaBeouf, Uma Thurman In Salacious Moments (Slightly NSFW)." 2013.
View Full Essay

Disney Resources and Capabilities Disney

Words: 592 Length: 2 Pages Document Type: Essay Paper #: 48596820



Additionally, the affordability of the Disney products and services is also relative. While in the economically developed countries in the western hemisphere, the Disney products and services are affordable and part of every day life, within the less economically developed countries, the Disney products and services are less affordable; here, they represent social statements and signs of wealth, which integrate an overall experience, rather than a simple product or service.

All in all, the Disney capabilities and resources become mixed to create a series of organizational strengths, which, among other things, include the following:

Innovation and commitment to high quality

Brand strength and customer loyalty to the brand

The ability to create experiences, rather than just products and services

Large size of the corporation, which integrates extensive financial and human capitals (both labor as well as intellectual)

The ability to serve the entertainment needs of various age groups

A well…… [Read More]

References:

2009, Walt Disney SWOT analysis, MBA Tutorials, http://www.mba-tutorials.com/marketing/348-walt-disney-SWOT-analysis.html last accessed on December 15, 2010

2010, Walt Disney Co: Key Ratios, Money Central, http://moneycentral.msn.com/investor/invsub/results/compare.asp?Page=ProfitMargins&Symbol=DIS last accessed on December 15, 2010
View Full Essay

Croquet Roller Derby Tubing World

Words: 876 Length: 2 Pages Document Type: Essay Paper #: 59681504

com").

Team Handball is a game in which two teams of seven players each pass a ball and throw it into the other team's goal. There are six outfield players and a goalkeeper. In the opinion of this author, it would qualify as a sport due its competitive, recreational nature and the existence of a professional association ("USA Team Handball Association").

Sky Diving or parachuting is the action of exiting an aircraft and the returning to earth with the help of a parachute ("How Stuff orks"). hile not centralized, this author sees its competitive spirit and participatory nature to qualify it as a sport .

Suits would focus on the competitive nature of sports and how it brings about and promotes team building (Suits, xvi.). This is a quality that will pay off in terms of dividends in almost any field of endeavor. In this case, it would apply even…… [Read More]

Works Cited

"Delaware River Tubing." Web. 15 Sep 2011.

.

"How Skydiving Works ." How Stuff Works. 2011. Web. 15

Sep
View Full Essay

Urban Outfitters Case Study Urban Outfitters Has

Words: 1592 Length: 4 Pages Document Type: Essay Paper #: 30575146

Urban Outfitters Case Study

Urban Outfitters has defined a highly differentiated and unique shopping experience, supported by the eclectic and highly varied store layouts and merchandise strategy. This approach to retailing appeals to the individuality and uniqueness every consumer also sees in themselves, allowing the consumers to define themselves by what they like. INA actuality, Urban Outfitters is more aligned to key marketing concepts and strategies than its much larger and less differentiated competitors including Sears and Wal-Mart. Appearing non-conformist and counter-culture within its image, Urban Outfitters is actually providing an escape for consumers to use their purchases to define who they really are and what they actually care out. etailing that appeals to the values and individuality of a consumers are highly effective in creating loyalty and continued repurchase (Puccinelli, Goodstein, Grewal, Price, aghubir, Stewart, 2009). The intent of this analysis is to explain why Urban Outfitters continues to…… [Read More]

References

Arndt, M.. (2010, March). Urban Outfitters' Grow-Slow Strategy in Europe. Business Week,1.

Grewal, D., Levy, M., & Kumar, V.. (2009). Customer Experience Management in Retailing: An Organizing Framework. Journal of Retailing: Enhancing the Retail Customer Experience, 85(1), 1-14.

Patton, P.. (2008, February). URBAN OUTFITTERS. Fast Company,(122), 53,56.

Puccinelli, N., Goodstein, R., Grewal, D., Price, R., Raghubir, P., & Stewart, D.. (2009). Customer Experience Management in Retailing: Understanding the Buying Process. Journal of Retailing: Enhancing the Retail Customer Experience, 85(1), 15-30.
View Full Essay

Lincoln Park Zoo Grade Course Recreational Activities

Words: 3531 Length: 12 Pages Document Type: Essay Paper #: 15531864

Lincoln Park Zoo

Grade Course

ecreational activities can be termed as a necessity for every individual despite his age, social status or society. A man with a 9 to 5 job would certainly prefer a vacation or a short weekend road trip. A housewife who is busy taking care of her children and dealing with the household chores all day long would long for a change. Similarly, children attending schools, tuitions and taking exam would prefer an entertainment to get a break from their routine life. This is because of the fact that humans often want change from their daily routine which builds up stress, work load, tensions and burden them up with worries. Consequently, it is not only their work or the responsibilities which are adversely affected, but their health and well being is also compromised. Therefore, although every man would want shelter, food and clothes for their living,…… [Read More]

References

Chen, L. (1997). The Effects of Color and Background Information on Children's Cognitive Learning. Journal of Visual Literacy. Vol. 17, no.2

Howe, K. (2000). Understanding Advertising: History, Persuasion Techniques, Mass Media, Target Audiences, Ad Creation. Prufrock Press Inc. San Luis Obispo.

Jam, F. (2010). Impact of Advertisement on Children Behavior. European Journal of Social Sciences. Vol. 12, no.4

Lincoln Park Zoo. (2012). Zoo Families. A Magazine of Conservation and Education. Vol. 11, No.3
View Full Essay

Ancient Roman Civilization and the Gladiator Games

Words: 2517 Length: 8 Pages Document Type: Essay Paper #: 65998199

Introduction

In ancient Rome, the gladiator games were a popular form of entertainment—but they were also much more than this and served multiple purposes within the Roman civilization. The games were used both by Roman authorities and by the slaves of Rome (the gladiators) as a tool, wielded for a different aim respectively. The Roman religious and the politicians used the games as well for their own ends. While the combats that took place in the arenas dazzled audiences, the violence and spectacle was really but one aspect of the contests, and an examination of the underlying social, political, religious and economic subtexts of the gladiator games reveals much about the nature of ancient Roman society. This paper will identify the four main purposes of the gladiatorial games in ancient Rome—the expression of political influence, the expression of religion, a means of emphasizing the Empire’s power, and grounds for slaves…… [Read More]

View Full Essay

Neo Pets Case Study Neopets

Words: 2025 Length: 5 Pages Document Type: Essay Paper #: 75323658



Life lessons, relationship lessons, even artistic, music, and performance sharing could take place (imagine, a NeoPet "Grease" production using a global cast)?

Conclusions and Implications -- NeoPets obviously provides a niche about which some consumers are excited. Like many technological entertainment devises, though, there is certainly potential for abuse. One would not necessarily want their children to sit in front of a NASCA racing program, replete with ads, for hours at a time and never have any physical activity. It is not the place of technology to mandate other behavior, but the wisdom of parents and society to create a balance. Ensuring that this will not be a fad is quite simple -- continue to evolve, to grow, to become more sophisticated in content and interaction. In a similar way, funding could come from private foundations that might sponsor a segment (e.g. Boeing on history of flight; Microsoft on computing…… [Read More]

REFERENCES and WORKS CONSULTED

"Adults Play Neopets." (2009). Neopets. Cited in: www.neopets.com/~grownups

Ireton, D. (2003), Internet-Based Market Research, Advanced Systems Development.

Ha, K. (September 14, 2004). "Neopets site for children stirs Controversy." the

San Jose Mercury News. Cited in: