Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Adverts should ideally be factual, some businesses have in the past gone overboard in an attempt to make their presentations more appealing to the public. This they have done by distorting and misrepresenting facts. The For a better start in life, Start COLA earlier advert is one of the many adverts that have in the past presented information that is not only erroneous but also misleading. Advert of this nature ought to be taken off the press by the relevant regulatory agencies.
In this particular advert, consumers are encouraged to ensure that their babies become consumers of the COLA drink from an early age. This according to the advert is the only way to ensure that the said children's lifetime happiness is guaranteed. To substantiate its claims, the advert points out that tests done in a laboratory setting "have proven that babies who start drinking soda during that early formative period have a much higher chance of gaining acceptance…during those awkward pre-teen...
In this case, the advert also encourages parents to do their children a favor and start them on a strict soda regimen. By asking parents to do their children a favor and introduce them to COLA, the advertisement is making use of emotional appeal or pathos.
The above advertisement is faulty from a factual point-of-view. It is important to note that in the past, numerous studies have come to the conclusion that sodas expose individuals to a variety of health risks including but not limited to certain cancers, kidney damage, and obesity. In that regard therefore, sodas and by extension the COLA drink is not ideal for excessive consumption (especially by children) as recommended by the advertisement.
Next, it should also be noted that the claims as contained in the advertisement cannot be regarded factual and accurate given the profit…
It should also be noted that numerous companies have in the past made use of "flowery" and "not so true" language in an attempt to reach out to new or prospective customers. Indeed, it is not uncommon for one to spot an advert that makes bold statements about the product it is attempting to present to customers. The crafters of the advertisement this text concerns itself with seem to have had little time for the observance of basic ethical and moral standards with regard to advertising. They elected to rope in a vulnerable segment of the market in an attempt to further enhance their sales. The future of our great nation is largely dependent on whether or not the children of today grow to become healthy adults. Promoting the sale of a product which studies have indicated could have a negative impact on the health of consumers to children is not only irresponsible but also ill intentioned.
In the final analysis, it is important to note that the need to ensure that advertisements present a true and factual picture of that which they wish to notify the public about cannot be overstated. In that regard therefore, advertisements such as the one discussed in this text should be discouraged. This way, the general public can be protected from unscrupulous advertisers who may wish to present erroneous information to the general public for financial gain.
URL for the ad: http://www.whale.to/a/cola.html
Introduction Rhetorical analysis essay titles should provide the reader with a full sense of the subject that will be explored in the paper. The title does not have to reveal everything, but it should at least tell what the essay will be about. Titles that are ambiguous or vague or intentionally mysterious should be avoided. The best approach to writing a title for this kind of paper is to be direct.
WALGREENS Rhetorical Analysis: Walgreens, a Place Called Perfect Walgreens: Advertising analysis Increasingly, in an era of 'big box' stores like Wal-Mart and Costco, pharmacies are seen as obsolete. To counteract this perception and to give reasons for customers to shop at their store, Walgreens stresses its convenience in comparison to its major competitors. In its 2007 "Perfect USA" series of advertisements, Walgreens shows an idealistic portrait of a Norman Rockwell-esque landscape and lists
Audre Lorde’s “The Fourth of July”: A Rhetorical Analysis Audre Lorde’s experiences as a young girl traveling by train to Washington, D.C., a symbol of whiteness, and her first realization of the fact of racism and segregation in the Jim Crow era serve as the subject of her personal narrative. Lorde sets up the essay by identifying her innocence as a child and puts the reader into the shoes of the
semiotics and logic. These two traditions have frequently been used as the determiner of the precise meaning of even, argument or communication (Feldman, Skoldberg, & Brown, 2004). The piece named the White Blackbird is a depiction of Moore's grandmother in an exquisite way. Margaret Sergeant is a painter and socialite. The narrative is a moving account of Moore's search for his grandmother. Before the production of Moore's novel, Margaret
Richard Estrada: A rhetorical analysis of "Sticks and stones and sports teams" Richard Estrada's article "Sticks and stones and sports teams" tackles the issue of professional sports teams with potentially inflammatory names like the Washington Redskins and the Atlanta Braves. These teams have been called upon to change their names because their mascots are considered offensive to Native Americans. Estrada persuasively argues with forceful pathos, logos, and ethos that although the
He seems to know what he is talking about and thus takes the reader into his circle of light almost immediately. At one point he makes a very effective and impressive use of logos when he appeals to logic with statements like: "The content of the doctrine is: "Yes, in the past we did some wrong things because of innocence or inadvertence. But now that's all over, so let's