Adverts Should Ideally Be Factual, Some Businesses

Adverts should ideally be factual, some businesses have in the past gone overboard in an attempt to make their presentations more appealing to the public. This they have done by distorting and misrepresenting facts. The For a better start in life, Start COLA earlier advert is one of the many adverts that have in the past presented information that is not only erroneous but also misleading. Advert of this nature ought to be taken off the press by the relevant regulatory agencies.

In this particular advert, consumers are encouraged to ensure that their babies become consumers of the COLA drink from an early age. This according to the advert is the only way to ensure that the said children's lifetime happiness is guaranteed. To substantiate its claims, the advert points out that tests done in a laboratory setting "have proven that babies who start drinking soda during that early formative period have a much higher chance of gaining acceptance…during those awkward pre-teen and teen years." The drafters of the advertisement seem to have made use of the appeal to reason (logos) on this front. In this case, the advert also encourages parents to do their children a favor and start them on a strict soda regimen. By asking parents to do their children a favor and introduce them to COLA, the advertisement is making use of emotional appeal or pathos.

The above advertisement is faulty from a factual point-of-view. It is important to note that in the past, numerous studies have come to the conclusion that sodas expose individuals to a variety of health risks including but not limited to certain cancers, kidney damage, and obesity. In that regard therefore, sodas and by extension the COLA drink is not ideal for excessive consumption (especially by children) as recommended by the advertisement.

Next, it should also be noted that the claims as contained in the advertisement cannot be regarded factual and accurate given the profit motive of the said advertisement. On this front, the company's sights appear to be trained on yet another key segment of the market. Should parents heed to the call to start their children on a strict soda regimen, the company will benefit from increased volumes of sales and hence higher profits. The company in this case therefore has the motivation to present information that is likely to convince consumers to purchase more COLAS.

It should also be noted that numerous companies have in the past made use of "flowery" and "not so true" language in an attempt to reach out to new or prospective customers. Indeed, it is not uncommon for one to spot an advert that makes bold statements about the product it is attempting to present to customers. The crafters of the advertisement this text concerns itself with seem to have had little time for the observance of basic ethical and moral standards with regard to advertising. They elected to rope in a vulnerable segment of the market in an attempt to further enhance their sales. The future of our great nation is largely dependent on whether or not the children of today grow to become healthy adults. Promoting the sale of a product which studies have indicated could have a negative impact on the health of consumers to children is not only irresponsible but also ill intentioned.