Verified Document

Amazon.com SWOT Analysis From Case Research Proposal

Third, the company's management faced challenges in changing the internal culture of Amazon.com away from market share gains to profitability gains, and this would require intensive changes in the structure, processes, roles and responsibilities, and systems of the company. Opportunities

There are many opportunities for Amazon.com however to continue growing during this phase of their history. First, the commercializing of their technologies through Amazon Web Services, One Click Ordering and other technological innovations have proven to be effective in generating a higher level of customer loyalty than had been possible when the online store was undifferentiated from competitors (Gupta, Lehmann, Stuart, 2004). Second the consistency and predictability of their execution due to systems integration and fulfillment processes working is generating a higher degree of trust in the company. Third, partnerships are providing incremental revenue and illustrate an emerging strength of the company for being able to scale globally. Fourth, there is the overall increase in online retail spending that is occurring as consumers begin to increasingly look to the Web as a means of convenience and time savings.

Threats

The amount of change required internally at...

Parts of this document are hidden

View Full Document
svg-one

These are threats as the competition will eventually force Amazon.com to move up-market to retain more margins in order to attain profitability faster. There is also the threat of competition for Barnes & Noble and other book resellers online; in addition to Ingram Book Distribution themselves who during this time period discussed creating online stores for its brick-and-mortal bookstore customers as well. There are also the uncertainties of the operating costs and the fluctuation in energy pricing, which is going to directly affect the costs of fulfillment as Amazon.com contracts with UPS, Fed Ex and other freight forwarders as well. Lastly the threat of not ensuring a high degree of scalability with integration points with suppliers during a holiday season could potentially harm their credibility and lead to lost customers as well (Gupta, Lehmann, Stuart, 2004).
References

Sunil Gupta, Donald R. Lehmann, Jennifer Ames Stuart. (2004). Valuing Customers. JMR, Journal of Marketing Research, 41(1), 7-18. Retrieved December 1, 2008, from ABI/INFORM Global database. (Document ID: 536757571).

Sources used in this document:
References

Sunil Gupta, Donald R. Lehmann, Jennifer Ames Stuart. (2004). Valuing Customers. JMR, Journal of Marketing Research, 41(1), 7-18. Retrieved December 1, 2008, from ABI/INFORM Global database. (Document ID: 536757571).
Cite this Document:
Copy Bibliography Citation

Related Documents

Amazon.com a Strategic Assessment of Amazons' E-Strategies
Words: 4490 Length: 13 Document Type: Essay

Amazon.com A Strategic Assessment of Amazons' e-Strategies Amazon's remarkable ascent as one of the top online global retailers can be attributed to the foresight they had in creating a comprehensive distributed order management, Enterprise Resource Planning (ERP), Supply Chain Management (SCM) and e-commerce series of systems. The many other e-commerce sites that rose quickly with massive infusions of venture capital just as quick exited the market, flaming out due to a lack

Amazon's Cloud Computing Aws, EC2 Solutions; Paper
Words: 3860 Length: 12 Document Type: Essay

Amazon's cloud computing (AWS, EC2) solutions; paper analyze competitive position Amazon's cloud computing solutions industry recommend strategies strengthen firm's competitive position international context. Amazon's cloud computing (AWS, EC2) solutions Cloud computing services which are accessed directly over the internet are gaining popularity in this technology age. Industry experts have referred to it as a game changer and it has been shown to give companies competitive advantage through giving them a unique selling

Amazon.com Founded by the Legendary Jeff Bezos
Words: 1450 Length: 5 Document Type: Essay

Amazon.com founded by the legendary Jeff Bezos was one of the pioneers of e-commerce phenomenon when it launched the world's biggest online book store. Thereafter it went on to upscale its business to offer music, software, office products, electronics, health products and much more. Although Jeff Bezos did not have enough experience about the dynamics of the retailing business, the exponential growth of the Internet made him envision a huge

Amazon Vs. Ebay Ebay Vs. Amazon Both
Words: 2170 Length: 8 Document Type: Essay

AMAZON VS. EBAY eBay vs. Amazon Both Amazon and eBay have carved out significant niches in the online retailing world but they have done it strikingly different ways. However, despite these differences they are very similar in many ways including the legal, political and other struggles they face. This report will cover all of those in fairly deep detail. Topics to be covered will include a profile for each, stock performance in

Amazon Facts Recap the Rivalry Between Amazon
Words: 909 Length: 3 Document Type: Essay

Amazon Facts Recap The rivalry between Amazon and Barnes & Noble has taken another turn. Barnes & Noble announced that it would not sell books from Amazon's print publisher in its stores. Amazon has taken away significant business from brick-and-mortar book stores, something that Barnes & Noble has countered with a number of different approaches. The move into print publishing for Amazon represents that company's continued vertical integration efforts, which includes digital

Amazon Situation Overview Distribution Channels Can Often
Words: 728 Length: 3 Document Type: Essay

Amazon Situation Overview Distribution channels can often create interesting situations when there are vertical or horizontal consolidations. Amazon has recently integrates backwards with the intent of attracting suppliers and the expectation of utilizing other outlets for full distribution of its products. The company can now publish an author's book and push it through traditional distribution channels that are not under Amazon's control. For example, if Amazon publishes a book for a client,

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now