Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
American Association of Advertising Agencies (AAAA) is a management-oriented business that provides a number of important services for its members. It was founded in 1917 and is actually the "national trade association" that is the most visible advocate for and representative of the advertising business in the United States. This paper delves into what the organization does, its mission, its services, and why it is important in the field of advertising.
The Association's Mission and Purpose
The AAAA members produce an estimated 80% of all the advertising that is placed in the United States, which is an enormous amount of advertising. That said, there is evidence that the majority of members are not huge agencies at all; "…more than 60% of our membership bills less than $10 million per year" (AAAA). It is apparent that AAAA members are loyal and receive worthy services because on average, an AAAA member has been a member for over twenty years. A few members have a long-standing relationship with AAAA because twelve members can trace their relationship back to the origins of the organization -- 1917.
The mission of the AAA is clear from its "Mission of the AAA" statement: "To improve and strengthen the advertising agency business in the United States." But how does the AAAA do that? It provides counseling on operating an agency, managing an advertising agency, and by offering to members the "collective experience of the many to each" (AAAA). Moreover, the AAAA mission is to: a) foster professional development among its members;...
The AAAA is obviously not afraid to go directly to the media and to "provide constructive suggestions, solutions to problems and technical help"; AAAA also claims in its Mission Statement that it is willing to listen to suggestions from media members.
What did the AAAA accomplish in 2012?
The AAAA held a "Compensation Summit" for its members in 2012, which was the first ever summit of this nature. Making as much money as possible (using ethical guidelines of course) was the nuts and bolts of the summit although the leaders of the summit didn't use the work "money" in its explanation, it is clear this was about "best practices" when negotiating compensation. In addition, the AAAA leaders provided "billing rate data" to its members so that information was clear on what the market value is in any specific region of the country.…
Works Cited
American Association of Advertising Agencies. (2013). Leadership / Advocacy / Community
Retrieved July 1, 2013, from http://www.aaaa.org.
Elliott, Stuart. (2012). Stars of Hollywood and Madison Avenue. New York Times. Retrieved July 1, 2013, from http://www.nytimes.com.
American Association of Advertising Agencies was founded in 1917 as national trade association in the United States that represents advertising agency business the American Association of Advertising Agencies, 2013a () The association is management-oriented, and it offers expertise, broad services, and information to its members in regards to advertising agency business. Its members contribute an approximate of 80% in the total advertising agencies revenue worldwide. Not all the larger multinational advertising
Advertising Agency Government's Role in Advertising Regulation History of attitudes towards advertising Changing attitudes Government's authority Taste and decency The advertising is a major contributor and visual segment of the complete marketing strategy of a business. It is also noted as one of the image carrier for an organization. The businesses seek support of advertising agenciesdealing in print and electronic media to establish an advertising campaign along with the design of such activities to further their
(Snyder & DeBono quoted in Kjeldal 2003, Introduction section, ¶ 6). The results from the study Kjeldal (2003) conducted with 70 participants in two stages suggest that the word association responses high self-monitors (HSMs) produce reflect selective activation of a personally meaningful, experiential, system. The responses low self-monitors (LSMs) produce, on the other hand, indicate an intellective factual system. 2. Decision Making Process Theories Dr. Bonnie Halpern-Felsher (2009), an Associate Professor at
Companies use advertising plans to build awareness about their product. Company uses different plans to promote their sales. It uses trade show plan to demonstrate what they are selling, sales promotion plan for incremental sales, public relations plan for free ads, internet plan for instant distribution of product specifications and information, customer service plan to repeat sales, research plan to monitor activities regarding the products and customer satisfaction and last
American Corporations and the Media, 1890-1940 American corporations have never been reticent to use available media to reach their goals, and in the years between 1890 and 1940, there are impressive examples of how U.S. corporate interests have utilized various media to realize additional profit and power -- sometimes employing unorthodox and unethical methods. This paper delves into instances of corporate use of media, and points to the dynamics that allowed
As expected to prove H3, the fourth graders could recall a median of 6 items about the ad while the first graders recalled a median of 4 items. The ultimate conclusion of the researchers was that children "can recall a reasonable amount of information from a single exposure to a television advertisement and are capable of sharing information accurately" (Maher et al., 2006, p. 30). The authors view their work