Analysis of Apple Market Position

¶ … SWOT analysis for Apple

Strengths

Apple has a name renowned throughout the world as a pioneer of technological innovation and an extremely loyal customer base. There are people who will wait in line for hours to buy the newest Apple product and purchase virtually whatever Apple manufactures. Apple also has a reputation for producing quality products, as honed by its founder Steve Jobs for many years. Its iPhone, iPod, iPad, and other devices dominate the market in all their respective spheres. Apple has fanatically dedicated employees who are willing to work 60-70 hours per week to bolster Apple's creative offerings (Orlitzky, 2016, p. 6). Apple is extremely efficient in its use of organizational resources in generating new research and development, which results in considerable financial savings for the organization (Orlitzky, 2016, p. 7).

Weaknesses

The sudden loss of Steve Jobs meant that the guiding creative force which had shaped Apple's vision for so many years experienced a substantial setback. For many years, Jobs was synonymous with Apple. Although Apple has a creative culture, it does not offer the same perks or comfortable working environment as does its rival Google.

Opportunities

More and more people are using smartphones and tablets for their computing needs. The only corner of the market Apple does not currently dominate is PCs but this may enable Apple to make further encroachments upon Microsoft's market share. Apple continues to explore the use of potential streaming and other media offerings offered simultaneously on all of its platforms, to encourage users to patronize Apple products exclusively.

Threats