¶ … World is Flat" is taken from a metaphorical point-of-view to highlight the development and advancement of technology in the world. The author, Thomas Friedman, asserts that the world has become flatter because technology together with other factors has turned the world into a smaller place. The author describes the manner in which technology has made the world become more competitive and elucidates what is necessary to compete in this new world that is deemed flat. For instance, Friedman offers a description of how manufacturing firms have relocated the location of their plants to international areas to make the most of cheaper labor and raw materials.
This is towards objective of coming up with products that are cost-effective and more competitive in the marketplace. This particular aspect of outsourcing has disseminated into the service industry also. Friedman describes various instances where tax returns of companies in the United States are accounted for, in India. Another instance is how drive-through orders for food companies such as McDonald's can be administered by a call center that is situated miles away from the location where services are actually rendered.
The technological growth has restructured the flow of business and the manner in which the world operates. Technology has made it possible for business to join forces and work in partnership across the globe. At the outset, Friedman believed that the world is round, similar to the general view.
However, his perspective and frame of mind changed after his visit to India, and he began to believe that the world is flat. Friedman, together with his crew, realized the great progress and advancement India has had in terms of technology. Friedman considered it to be fascinating and at the same time terrifying to perceive the manner in which businesses had become extremely competitive in India. Friedman made comparisons of the levels of competition between India and the United States with respect to business.
One of the main aspects that Friedman and his crew perceived was that regardless of the limitation that Indian business faced with regard to different areas, they had far more advanced staffs. Friedman points out the manner in which the workforces in India are well-trained and more educated and knowledgeable compared to the workforces in the United States with regard to work ethics. In addition, the drive and determination that is existent amongst the Indians is far more compared to that in the United States, and this in turn has espoused a business system that is much more successful (Friedman, 2005).
Drivers of Change
Technology
One of the key aspects discussed in the book are the technological factors that make the world flat. In particular, Friedman mentions about triple convergence, which are, according to him, the actual three factors that caused the flattening of the world. This encompasses the relationship between business factors and technology. The first convergence is centered on ten flatteners which come together to create a completely new platform. The author states that web-enabled platform improved manifold partnerships worldwide.
Consequently, this augmented the extent of businesses and industries to pool resources and work in partnership in diverse capacities. Furthermore, this will be of benefit in bringing about cheaper labor and raw materials and in turn greater production of products and merchandises. Overall, this will be helpful in reducing the cost of production. This meshed collaboration has made it possible to have collaborations of companies, universities and even industries, irrespective distance, time, language and even geographical barriers. One good example is the products of Costco where majority of the merchandises are retailed in cheap and reasonable prices while they are stored in huge containers. The second convergence encompasses the development of a huge force of leaders, visionaries, business specialists, business seminaries, inventers, IT experts, CEOs, and workforces. It accentuates the manner in which businesses would epitomize themselves centered on the abilities, practices, and business moral code that generate a majority of the ten flatteners. These flatteners are the business factors and technology factors that bring about globalization. They show the manner in which the world is becoming smaller as corporations from different places in the world are becoming more competitive in order to reach at the top of the marketplace. Reaching and maintaining leadership position in the market makes the company and business look good and demonstrates how they have the capacity of being reliable. The third convergence discussed in the book by Friedman is the formation of horizontal alliance and the practices of value creation...
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