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¶ … ad and analyze it though Semiotics.
Make an overall judgment, observation and interpretation.
Talk about the signification
What are the signifiers in the ad?
What do they signify?
What meaning does that assign to the product?
What social values / norms does this promote?
Are these particular social groups that the ad speaks to? Not speak to?
What are the possible alternate Interpretations?
Examine all parts: Image, text, background, colors, font
The Patek Philippe print advertising campaign has used the iconic slogan "Begin your own tradition" for fifteen years. This campaign deploys a photographic image depicting a father and son in a warm, timeless moment of parent-child bonding.
Photographs for this campaign are typically in black and white, evoking nostalgia, tradition, a sense of time passing and family heritage. This image focuses on the emotional bond between a father and son, allowing viewers to connect with the...
The image depicts how two generations can share time together, allowing customers to think about the past generations and their futures when purchasing and wearing these timeless watches.
A powerful statement follows the photograph " You never actually own a Patek Philippe, you merely look after it for the next generation." This tagline expresses the value and longevity of buying a watch. It will never be wasted or forgotten and has the potential to become a family heirloom. The statement is emblazed on a brown box with the image of a Patek watch and its brand logo. The brown is juxtaposed against the black-and-white image, creating a sense of separation between the image and the text. The swirly yet simple font of the quote creates a romantic and historic feel, adding to the perceived value of the company's tradition.
This composition successfully targets a particular group of people. The company aims to target individuals and families who are able to afford a Patek watch. The father and son are…
This is because of the fact that Chrysler is now getting back its success, as well as because of the fact that the company now is becoming more and more known worldwide. The utilization of Clint Eastwood was also a stroke of genius. His voice is not only well-known but also authoritative and emotional in a way that only adds credibility to the brand. The ethos here is thus found
Why would someone want to live in such a bacon-laden advertised world, one might ask? It has been observed that, to be effective, an advertisement must grab the viewer's attention. To do so, it must make a quick and arresting appeal. The most appealing strategies are usually appeals to emotions, fear, love, pleasure, or vanity. For alimentary pleasures like food, drink, and cigarettes, quite often the most effective strategy is
Did your view of media literacy change over the course of the class? How will your consumption of media be affected? As a result of taking this course, I think I have become a more critical consumer of the media. When I see a commercial, I am hyper-aware of how the product is being positioned in the market, and what types of narratives are being used to play upon the
Watch any tweenager, teenager or young adult watching TV today and he/she will sooner or later turn to MTV or some similar station. MTV has succeeded in catering to the whims of new generations of youths in the 25 years since it launched, and it is continuing to grow. MTV Networks has kicked off 20 new channels in Europe, Asia, Latin America and Africa this year, alone, pushing its global
Purchase the cologne and the male wearer will instantly become like the man in the advertisement, the picture suggests -- or your boyfriend or husband will become like the man in the advertisement. Of course, written out directly, this statement sounds absurd. This message is conveyed in a subtle fashion, through subtext and visual suggestion rather than overtly. Cologne is not a functional product: it is not strictly a 'necessity.'
BlackBerry Storm has a narrower target group, possibly the working class individuals in their late 20s to mid-40s. The homey look of the office and dialogues from the VO further reinforced this profile of the product's target group, since the VO is clearly not Internet-savvy and not highly knowledgeable about mobile phones, as suggested by the line, "what the fuss is all about." This shows that while the individual