Analyzing Arimount Marketing Plan

Arimount Marketing Plan Overview of Company Arimount is a renowned and distinguished company for beauty and grooming. The business has been in the industry for approximately two decades and has come to be a household name in the industry. At the moment, Arimount is eager to launch a new deodorant product that is yet to be unveiled in the industry.

In particular, the development and research department of the company has created a new chemical that will enable deodorants to function and operate for up to five days, even after the consumer takes a shower. Arimount Company is interested and engrossed in increasing their general market share with the introduction of this ground-breaking product in the market.

Market Research Strategies The fundamental goal of market research strategies is to effectively find a way of solving the issues that are faced by the consumers and in a way that is still cost-effective and gainful for Arimount Company. Taking this into consideration, marketing research strategies are deemed essential, not only for the growth and development of the business, but also in fostering business affluences and successes (Aders, 2015). In particular, one of the marketing research strategies that Arimount will utilize is trends evaluation and assessment.

In undertaking this strategy, Arimount will have the capacity to collect and evaluate data to determine patterns and preferences in the market and ascertain the prospects that the company can take advantage of (Aders, 2015). This will aid Arimount in understanding precisely what the consumers want and prefer and the trend in which the industry is inclining towards. Another approach or strategy that will be employed by Arimount is competitive assessment.

The utilization of this strategy will help Arimount in determining the predictable products or moves that rival business in the industry might employ. This marketing research strategy will help the company to understand what the competitors are focusing on and where the opportunities for marketing growth are in (Aders, 2015). Analyzing Macro-environment-PEST Analysis PEST analysis consists of four aspects. These are the political factors, the economic factors, the social factors, and the technological factors.

These tools enable the business to determine the industry forces and trends from all perspectives and aid the business to acknowledge whether or not such kind of industry is suitable for it (Warner, 2010). 1. Political A major factor to take into consideration is political dynamics diversity. Being in operation in different geographical locations and expanses, Arimount will have to contend with the different set political, legal and regulatory rules. These can hamper the business' operations.

In the political aspect, factors like taxation strategies, trade conventions and matters pertaining to social welfare have an impact on the beauty and grooming business. Arimount has to make certain that it follows different industry regulations such as making certain the company does not manufacture harmful products. 2. Economical In recent periods, the global economy is gradually recovering from recession. The implication of this is that consumers will have more disposable income to spend.

In addition, if Arimount plans on expanding internationally, the company will have to content with international trade regulations and rules. Another conceivable economic factor would be the ban on exporting products globally. The product to be introduced is a distinctive and unique one that might be argued to have considerable influences on the human body. This is because such scents will remain on the body for several days. Therefore, the company might have to face the prospect of negative perspectives, which might harm it economically (Grant, 2012). 3.

Social and Cultural In this particular aspect, social and cultural preferences will have a major influence. In unveiling this particular product within the market and industry, Arimount has to take into account the social and cultural inclinations, patterns and predilections. In this manner, the company will have the capability to ascertain the niche in which it can base its new product on. For instance, the company will have to consider which market segment will prefer having the same deodorant scent for five days even after a shower.

Other consumers might not feel fresh if such scents still linger on (Grant, 2012). The expectations of the consumers might constantly change and go beyond what Arimount can offer. For instance, this can include lifestyle changes and also needs for assistance. 4. Technological In the contemporary, the market is constantly experiencing advancement in technology and continues to progress and develop in time. One aspect lies in social media. With the different markets espousing social media, sites such as Facebook, Instagram and also Twitter will not only provide Arimount with a.