Analyzing Arimount Marketing Plan

Arimount Marketing Plan Marketing Plan: Marketing Strategy The marketing mix is a business research method that is employed in marketing products or services produced and retailed by a company. This specific method is important as it helps in ascertaining the unique retailing point of a commodity or product. The marketing mix method is made up of four dissimilar constituents or strategies and these consist of product, promotion, price and place strategies (Lamb et al., 2012).

The following section will analyze the marketing mix of Arimount, with reference to its new product being discussed, which is the deodorant that can last up to five days even after showering. Product Strategies Product strategies have a substantial role to play with reference to the marketing mix. This is because it is the product package being offered by the company that shows how distinctive or how well-suited it is for the consumers, compared with other products offered by other competitors.

The new product being unveiled by Arimount into the market is one that is yet to be perceived. In particular, as aforementioned, the product is a deodorant that is meant to have a lasting scent for a period of five days even after the consumer takes a shower. One of the product strategies to be employed by Arimount is product positioning.

Inherently, this encompasses the manner in which a company's products or services are seen by the consumers in conjunction with its main features compared to the products of the competitors (Pearce, 2007). The main competitive advantage Arimount will have over its competitors is the distinctiveness of the features that the new product will offer (Pearce, 2007). Normally, deodorants are made to last for a single period up until the consumer takes a shower.

Different from the others, this new product is meant to last for up to five days, even after taking showers within the period. The product packages of Arimount will be positioned in the market as a unique option in comparison with competing products (Pearce, 2007). Place Strategies Place strategy in the marketing mix takes into account the way a company plans to distribute the products or render the services it is retailing using different channels to the end-user consumer.

So as to be efficacious, effective and fruitful in its operations, it is vital for the company to distribute its products at the right place and at the fitting time. In particular, Arimount will make use of direct marketing distribution for this new product. This strategy is selected, owing to the fact that the product offering is one that is solid, portable and also nonperishable.

In view of that, the product can be distributed from a principal location direct to the various retail locations of the company all over the different expanses. The capacity to distribute the product to different locations nationally is an additional advantage for the company. It will also use indirect distribution through different retailers such as hypermarkets and supermarkets that stock and sell beauty and grooming products (Lamb et al., 2012).

In addition, taking into account that the company will make use of technology, another strategy employed by Arimount will be the use of an online store to sell products to the consumers. This will be done through the company's website, where the consumers will be able to see the new products and also the different features that go along with it. The consumers will also be able to see other products unveiled by the company and their offers (Lamb et al., 2012).

Pricing Strategies With regard to marketing strategies, pricing plays a vital role in the sense that it determines the price that will be set not only to appeal to consumers, but also let them know they are paying a reasonable price. The value of this product and service is revealed in its average to high price. However, the corporation ought to be cognizant and acquainted with the price elasticity of its product and general consumer demand (Kotler et al., 2009).

There are a number of pricing strategies and tactics that will be employed by Arimount. To begin with, the company has been in the industry for several years now and therefore has immense experience in pricing. In this case, the company is set to unveil an unmatched and yet to be seen product to the consumers. Taking this into consideration, Arimount will make use of premium pricing. Basically, the company will offer prices that are quite higher compared to the rival companies in the market.

This strategy will also be employed in order to increase the consumer perspective that the new product being unveiled is a high-end product. This will act as an appealing tactic to attract more and more consumers. Another important pricing strategy that will be used by Arimount will be Product Line Pricing. This is owing to the different product packages offered by the company. This is centered on the fact the company offers a range of products in the market unveiled in the past 20 years.

Therefore, consumers such as companies who purchase several different Arimount products for retail will obtain them at considerably cheaper prices compared to consumers who make single buys. In addition, this not only enables the company to have more purchases for this particular product, but also the others on the product line. This sort of price discrimination will enable Arimount in maximizing its gross revenue and returns (Smith, 2012).

The other strategy is that being in a competitive market and with the continuous development and introduction of new products in the beauty and grooming market, the company makes certain that its prices are competitive. However, the prices set by the company are not extremely low as products with low prices in this sector are associated with poor quality (Jeffs, 2008).

Promotional Strategies These strategies are considered to be fundamental for the corporation in making sure that its brand is well acknowledged by the general public and also as a way of enticing new customers. Being in operation and in the industry for about two decades now, Arimount has had the capacity and experience to implement numerous diverse promotional strategies with the main purpose.