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Business Research Methods
The company selected for this particular analysis is Samsung Group. This public company is one of the biggest companies in the mobile industry. The following table will outline the SWOT analysis of the company.
Strengths
Easy integration with different operating systems and software
Customer loyalty
High level of innovation and design
Low production costs
Strong brand marketing
Significant share market in many products
Weaknesses
Too reliant on other software companies
Place emphasis on too many products
Patent infringements
Minimal profit margin
Key rival companies are largest buyers
Opportunities
Increased growth in tablet market
Developing mobile advertising market
Great prospects for diversification
Growing Indian market
Threats
Rival companies place emphasis on one product
Price wars
Change in innovation and technology
Depletion of one product line impacts the others
Competition from Chinese commodities
Strengths
1. Easy integration with different operating systems and software: Samsung places great emphasis on creating products that are compatible with numerous software and OS. This gives the company an upper hand over Apple.
2. Customer loyalty: Samsung has a loyal customer base that sticks to its products and this is a competitive advantage over other companies.
3. High level of innovation and design: Samsung in recent years has been awarded and acknowledged for the innovative products that it has...
Low production costs: The manufacturing firms for Samsung are located in low cost areas making the production costs to be minimal and at the same time generating high profit margins.
5. Strong brand marketing: Samsung has been able to market the brand in different approaches and this has created a greater growth in market share for the firm.
6. Significant share market in many products: Samsung is known for its diversity in different products that it offers. This in turn means the company enjoys market share in these different product lines.
Weaknesses
1. Too reliant on other software companies: Unlike Apple Inc., Samsung does not have its own software or operating system and therefore relies on the other companies.
2. Place emphasis on too many products: Samsung offers a wide variety of products and this deters them from focusing on one product to produce more quality.
3. Patent infringements: Samsung has been sued numerous times and even lost because of the infringement of patents of other firms. This ruins the brand as well as the financial health of Samsung.
4. Minimal profit margin: Due to price cuts, the company enjoys very low profit margins, which is not healthy financially for the firm.
5. Key rival companies are largest buyers: Major competitors such as Nokia and Apple are the key buyers of Samsung products. This implies that the buyers have bargaining power over Samsung as it cannot afford to lose its major buyers.
Opportunities
1. Increased growth in tablet market: This is a chance for Samsung to increase its dominance and market share in the tablet market.
2. Developing mobile advertising market:…
References
Bohm, A. (2009). The SWOT Analysis. Berlin: GRIN Publishers.
Warner, A. (2010). Strategic Analysis and choice: A structured approach. New York: Business Expert Press, LLC.
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