3. Limitation of individual model - synergies obtained by combining strategic analyses models All analysis models presented in the previous chapter represent useful but not exhaustive methods of deciding the future of a company or its products. As there is no perfect model, the joint usage of them might bring most value to the company. Ansoff analysis generally assumes that diversification will bring higher returns when higher levels of risks are undertaken (diversifying

Burberry According to the Boston Consulting Group, Burberry had settled into a position somewhere in between a cash cow and a dog. The market for fashion, particularly in the UK, was in a state of maturity and slow growth. The Burberry brand was successful, a trait of a cash cow, but had also grown tired, a dog trait. Thus, the brand was beginning to move in the wrong direction. The response

Instead, these revenues may be invested in their question mark business units, which include their international expansion of these same industries into the Western economies. Ansoff Matrix: Using the Ansoff Matrix one can see the alternative corporate growth strategies Kao may consider. Kao is seeking market development into Western markets with existing products. They are also seeking diversification into these new markets with new products that fit the unique needs of

For any strategic planning activity to be effective there must be the ability to quickly define process-level changes to increase competitive advantage. Mintzberg's critique of the strategic planning process is illustrated in the shortcomings of the Ashoff Matrix in this regard. Lack of strategic prioritization of projects within the context of the Ansoff Matrix - the Ansoff Matrix does not provide for strategic criteria to be applied to specific projects.

These units tie up capital that could be better spent elsewhere. Below is the placement of Financial Times' business units (See Figure 1). Figure 1. BCG Growth-Share Matrix - Financial Times STARS: QUESTION MARKS: None. The Asian Market The Online Market CASH COWS: DOGS: The UK Market The American Market The European Market Ansoff Matrix: Ansoff's matrix provides four different growth strategies: Market penetration, market development, product development, and diversification. With market penetration, the organization seeks to achieve

TESCO is a transnational grocery and all-purpose merchandise dealer with its headquarters in Cheshunt, United Kingdom. It is among the three largest retailers across the world, coming third after Wal-Mart and Carrefour, when measured in terms of revenues. It is also the second largest, coming second to Wal-Mart when rated in terms of profits. It is the leading grocery distributor in UK and has multiple stores in fourteen countries across