Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Apple Company Background
Apple: Executive Summary
Company Background
Vision Statement
Although Apple does not explicitly state their vision, it can be assumed from their mission statement and values that its vision for itself is structured in the continuation of its innovations in modern technology. The company has a clear vision for both the present and the future. It envisions being a major force in the technology and entertainment markets. The company now wishes to expand its market dominance into the entertainment industry, with a vision of greater success in bringing more music and entertainment innovations to consumers. Apple sees itself as the main innovator within both the technical and entertainment market genres, thus furthering its dominance over its major competitors.
Mission Statement
Apple has a very prestigious mission. It wants to deliver the highest quality products in the consumer and business...
The company strives to present the consumer market with the highest quality personal computers, while still providing stellar software for commercial use. Utilizing this same innovational spirit, Apple retains another mission to provide consumers with the latest in technologies to satisfy every entertainment desire. The company aims to provide the best technology experience to all sectors of the market from a hardware and software perspective.
Values Statement
In accordance with its vision for the future and current mission, Apple's values are based on its own ability to provide the highest quality product to consumer and business markets. Apple prides itself at generating the greatest value for the product. The company does drive a hard bargain, with some of the highest prices in the industry. Yet, Apple is still confident that it provides the greatest value given the fact that it…
Apple in the Enterprise -- their role in B2B Markets Apple in the Enterprise: How They Are Succeeding in the Business-to-Business (B2B) Marketplace Apple Inc., has shown through the consecutive series of innovations in the smartphone, MP3 and tablet markets that their propensity to create profitable business models is now a core competency. While investment and analysts debate just what the critical catalyst of their successes are, nearly everyone agrees on the ability
Apple's CEO Tim Cook recently publicly announced that he is gay (Chen & Goel, 2014). This step was clearly a major personal landmark for him, but it caught attention in the business world as well, for several reasons. First, there few openly gay C-suiters, and even fewer as prominent as Cook. There may be some who are not out, but Cook's announcement was intended specifically to shift the mindset of
Out of the previous two CEO's, Apotheker has by far the most experience. What more intriguing is that he has experience with both the entrepreneurial and corporate aspects of business? This provides a competitive advantage for HP as it has further know how in regards to new venture planning. It can also recognize viable new enterprises better as a result of the knowledge gained from Apotheker. Finally, Apotheker has extensive
APPLE SOCIO-ECONOMIC AND LEGAL ASSESSMENTExecutive SummaryApple Inc. is among the most significant corporate companies globally, listed among the top profitable firms. This results from the high-profit margins that the company makes annually from selling its products at a premium rate. It is also seen as a revolutionary company due to the various innovative products that it has launched over the years. The firm operates at a global scale and is
Apple Inc. Investment Analysis and Recommendations Apple Inc. is an American multinational company specializing in designing and producing mobile telecommunication devices that include iPhone, computer software and hardware, Apple TV, Apple Watch, iPod, and other electronic devices. Apple was incorporated and publicly registered in 1977. Headquartered in California, Apple is one of the most successful American companies in term of revenue with the annual revenue reaching $233.7 billion at the end
Retail Sales Management Executive Summery: PC World is a huge UK retailer that is ever expanding into the technology marketplace. From PC's to washing machines, they offer a one-stop shop for everything technology related. With an appealing advertising system that attracts the middle class Englishman, it is no wonder that their business continues to grow. PC World is a retailer within the Dixons Retail businesses. The stores are located in the