The high degree of interactivity -- by far much greater than in something like Web TV, which combined the two products but was not interactive -- will reframe the way consumers view the two technologies. This should be the revolutionary hook that will drive a long maturity period for the product. Further advances in the technology could allow for this product to have a very long life cycle, with intermittent growth spurts. The next generation of iVision could take 4-5 years to arrive and at that point might be considered so revolutionary that it begins the life cycle anew, will herald the decline of the origin iVision and its close extensions. There are going to be a number of key drivers of the product life cycle. The main drivers of passage through the introductory phase are going to be the strength of the Apple brand,...

The growth phase will be driven by the bundling of Apple TV and iVision, along with new technological innovations and brand extensions. The maturity phase will be driven by further technological innovations and the maturation of the media content offerings on Apple TV. The more and better media offerings there are on Apple TV, the more customers will be attracted to the hardware associated with that media.
The decline of the product will be driven largely by the introduction of the next generation version of the iVision brand. The precise vision for the next generation is as yet unknown, but will essentially make the original and its variants obsolete, heralding the early iVision's demise and the beginning of a new product cycle for the next generation iVision.