Change Model
The best change model for this particular scenario would be Lewin’s Change Model, which has three important stages to it that can help any organization implement an effective change (Shirey, 2013). The three steps in Lewin’s Change Model are: 1) unfreeze, 2) change, and 3) refreeze. The process begins first by creating in the minds of stakeholders (including employees) the idea that a change is needed. Then the workers can be moved to embrace the new, desired behavior. Next, the desired behavior is solidified, and finally the solidified behavior is the new norm. Lewin’s Change Model has been utilized by many professionals in many different fields, from business to nursing (Manchester, Gray-Miceli, Metcalf et al., 2014), and it would certainly work for Sea Treasures as the company attempts to shift its business to the Web.
The basic idea behind Lewin’s Change Model is that before a transformational change can be implemented, the old behaviors that are embraced as the norm among workers have to be unthawed—or unfrozen as Lewin’s model shows—and melted away. In most cases, resistance to change is natural: people get attached to doing things the old way because it is easy and they do not want to have to learn a new method of doing their work. They believe that the old method is just fine and that there is no reason for changing. This is where the first...
References
Manchester, J., Gray-Miceli, D. L., Metcalf, J. A., Paolini, C. A., Napier, A. H., Coogle, C. L., & Owens, M. G. (2014). Facilitating Lewin’s change model with collaborative evaluation in promoting evidence based practices of health professionals. Eval Program Planning, 47, 82-90.
Shirey, M. R. (2013). Lewin’s theory of planned change as a strategic resource. Journal of Nursing Administration, 43(2), 69-72.
Sutherland, K. (2013). Applying Lewin's change management theory to the implementation of bar-coded medication administration. Canadian Journal of Nursing Informatics, 8(1-2).
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