Audible Case Study
The objective of this study is to analyze Audible's industry and competitive environment and the resources, capabilities, strategy and strategic alliance of the company.
Donald Katz founded Audible in 1995. The company was formulated on the idea of Katz that there was a market for the provision of digital content via the Web that could be utilized for personal computer and mobile device playback. Katz also had the vision of providing audiobooks in addition to the market and production of AudiblePlayer which was a device that enabled audio to be downloaded from the Internet. The device was a hand-held device.
Industry
Audible utilized the trends in technology to maximize the company's level of profitability. The company's business strategy was focused on selling monthly subscriptions that were fee-based with the AudibleListener also being a monthly fee-based subscription. Audible subscriptions covered such as fiction, non-fiction, and even educational materials as well as audio editions of such as The New York Times and Wall Street Journals as well as many others.
Competitive Environment, Strategy, Resources and Capabilities
Audible became highly competitive in the online Web environment for the provision of audio content. Part of the strategy of Audible is that it did not have...
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