- Words: 1712
- Length: 5 Pages
- Topic: Transportation
- Paper #: 7236939
Also, they must better select their target market and focus on it, rather than simply placing the car onto the market to be bought by anybody who has money.
Finally, the actual strategy of re-launching the PT Cruiser onto the market would be based on a strong promotional and advertising campaign, centered on the benefits of the improved PT Cruiser. Advertisements would be aired on multiple media channels; articles would