They embrace the genius of the and -- and they do not become beholden to a single leader, idea, or product. They still preserve the core organizational values even while trying to stimulate progress and surpass past achievements. In short, consistency is key, consistent alignment with values and image, while changing to shifting needs so the company can still meet those values.
This book, written in the late 1990s, suffers from one critical problem, from the point-of-view of a contemporary reader. Many of the companies built to last in the eyes of the authors more than ten years ago are now suffering considerable financial difficulties or suffering from severe image problems like Wal-Mart. To demonstrate...
Built to Last. New York: HarperCollins, 1997.
