Here, people always attribute causes to actions and happenings, with the belief that everything has an explanation only if we could look deeper enough (Changing Minds, 2011). This theory serves to show how people have very different perspectives to happenings or events in the daily lives, and these varying views can easily stray into power imbalance, prejudice and such like vices ultimately affecting the communication process. Under attribution theory, there

An interesting theory on interpersonal communication was developed by Leon Festinger, and refers to cognitive dissonance. Regarding this theory, cognitive dissonance is represented by an aversive drive that determines individuals to avoid opposing points-of-view, to seek reassurance when making a difficult decision, and to modify their individual beliefs in order to match public behavior in certain conditions (Festinger, 1957). In other words, the theory refers to the differences between behavior

Communication theory is described as any systematic explanations of the nature of the communication process. It's important for businesses and organizations to understand communication theory because they can't accomplish their objectives and goals without effective communication between workers. Since it focuses on analyzing the processes with which information is transmitted from the sender to the receiver, communication theory also focuses on the various ways with which information is transferred from

All of the phases are continuously present, although one may predominate at different times, depending on the nature of the group. (Wheelan, 1990, 15) Though some would consider the functions stressed by Wheelan above are not reflective of a business group, the truth is that all social situations require a sense of fulfillment of social needs that stresses independence, to some degree. Promotion of its Members' Personal and Professional Development. Some might

" According to Short, Williams, and Christie (1976; cited by Van Den Hooff, Groot & De Jonge, 2005), Social Presence Theory notes that "communication media differ in the degree to which they can communicate (or simulate) the social presence of the communication partners through the use of social cues (both verbal and nonverbal cues)." This theory purports that if a medium can only communicate limited social cues, communication partners do

In this case, the authors say not much is understood in terms "…of how it support for knowledge management practices in organizations affects the development of TMS (transactive memory system) (Choi, et al., p. 855). In this research, the trio of researchers have come up with several interesting findings relative to the impact of information technology. Indeed, after researching 139 technology teams (743 individuals) in South Korea, they learned that: