Business Creativity Many Times People

Business Creativity Many times people have wondered how some businesses seem to thrive in any economic situation while others just cannot seem to keep up. The answer to this question is simple, creativity. Businesses that are creative are always innovating new ways of doing things or producing products De Miranda, Aranha, & Zardo, 2009. Innovation has allowed them to remain competitive no matter the economic situation. Utilizing the employees' creativity, a business is able to tap into its own resources and come up with new knowledge and expertise.

Creativity exists in all aspects of life because it is basically the creation of something new from scratch. Business creativity is employed within a specific business to accomplish a specific business venture at some given time. In the current competitive environment, businesses are forced to make changes in all operational aspects. Employees have found out that the only sure way they can advance within the organization is by utilizing their creativity.

No matter the external and internal challenges that a business is faced with, one thing remains constant, which is creativity. Though, human nature tends to resist any creative change, employees should endeavor to be creative to ensure that they advance their careers and promote the business success. The ability of employees to think on their feet, be creative and flexible and the same time utilizing their formal education will allow an organization to compete in the future.

It is sad that majority of organizations do not utilize their resources effectively, which gives the organization considerable disadvantage the market place. A case in point is that of General Motors who had started developing a hybrid car, but management did not see their value because the oil prices were very low in the 1990's. The lack of forward thinking and creativity of the managers led General Motors to lag behind its competitors.

The company was forced to adapt to market forces, but it was too late since other competitors had already launched their hybrid cars and they were on sale for some years. Employee creativity can be used to assist a business to effectively compete in the future by dealing with their current challenges. All businesses need to start listening to the ideas that their employees are developing. Some of these ideas will help the business to compete in the future and respond early to customer demands.

Once a business manages to do this, it will maintain its market share and adjust effectively to future changes. When managers listen to all its employees and their ideas, they are able to foresee changes that would take place and develop strategies that would allow the business to evolve with these changes. Organizations that strictly follow the authoritarian model do not encourage employee creativity. In these organizations, managers will tell employees what their roles are and the expectations the organization has in them completing their tasks.

Any deviation from the laid out process will lead the employee to scrutiny from the managers. This authoritarian model leads an organization to reduce its market share and overall earnings. This is because the business is not forward thinking and only focuses on the previous strategies which worked. Failure to embrace employee creativity or embracing it limitedly means that an organization does not adapt to market changes early, which would result in reduced market share.

It is only after the organization has lost its market share that it realizes the importance if employee creativity. Successful organizations have always known that to improve and increase their competitive position they need to value their employees and encourage them to be creative. This way the organization is better placed to provide its customers with the services and products they demand Epetimehin, 2011() The importance of creativity in improving the workplace performance is not as many people believe to be a novel idea.

Allowing employees to be creative in their problem solving has been shown to improve employees' problem solving abilities and increase their productivity. The question that organizations should ask is what the importance of creativity to its business is and will creativity improve its competitiveness in the market. The answer to these questions will allow the organization to see the benefits it can reap by allowing its employees to be creative in the workplace.

Fostering the culture of creativity in the workplace will allow the organization to increase its employee's creative energy. This will lead to more practical employees, and this provides the organization with stability. The stability will not only be at the workplace, but also in the market place. With a corporate culture of creativity, an organization is able to develop creative characteristics among its employees since employees tend to take up the organization's culture.

The corporate culture of an organization increases intensely depending on the time an employee has spent working within the organization. An employee who poses a broad range of knowledge in unrelated subjects is more capable of utilizing creativity than employees who are knowledgeable in related subjects. This means that employees who are more rounded are most likely to succeed in their work and life. These employees are more capable of contributing creative solutions that.