It is only after the organization has lost its market share that it realizes the importance if employee creativity. Successful organizations have always known that to improve and increase their competitive position they need to value their employees and encourage them to be creative. This way the organization is better placed to provide its customers with the services and products they demand Epetimehin, 2011() The importance of creativity in improving the workplace performance is not as many people believe to be a novel idea. Allowing employees to be creative in their problem solving has been shown to improve employees' problem solving abilities and increase their productivity. The question that organizations should ask is what the importance of creativity to its business is and will creativity improve its competitiveness in the market. The answer to these questions will allow the organization to see the benefits it can reap by allowing its employees to be creative in the workplace.

Fostering the culture of creativity in the workplace will allow the organization to increase its employee's creative energy. This will lead to more practical employees, and this provides the organization with stability. The stability will not only be at the workplace, but also in the market place. With a corporate culture of creativity, an organization is able to develop creative characteristics among its employees since employees tend to take up the organization's culture. The corporate culture of an organization increases intensely depending on the time an employee has spent working within the organization.

An employee who poses a broad range of knowledge in unrelated subjects is more capable of utilizing creativity than employees who are knowledgeable...

This means that employees who are more rounded are most likely to succeed in their work and life. These employees are more capable of contributing creative solutions that would promote the organization's success. Having a broad range of knowledge allows an employee to be more practical in the way they tackle problems. This is because with their vast knowledge the employee has developed innovative and creative problem solving skills, which are very vital for the organization's success.
In conclusion, it is clear that any organization that wants to succeed in the current market place it will need to tap into its vast resources, its employees. Encouraging the employees to develop creative methods in the workplace, will allow the organization to be innovative and have quick solutions for the current and future problems. An organization that has creative employees and managers will manage to compete effectively in the future Junarsin, 2009.

This is because the organization's structure will evolve and innovate depending on the market place forces and customer demands. Business creativity is the key to any organization's overall success in the market place.

References

De Miranda, P.C., Aranha, J.A.S., & Zardo, J. (2009). Creativity: people, environment and culture, the key elements in its understanding and interpretation. [Article]. Science & Public Policy (SPP), 36(7), 523-535.

Epetimehin, F.M. (2011). Achieving Competitive Advantage in Insurance Industry: The Impact of Marketing Innovation and Creativity. [Article]. European Journal of Social Science, 19(1), 123-127.

Junarsin, E. (2009). Creativity and Competitiveness. [Article]. Globalization (15359794), 8(1), 1-13.