Business of Qantas
Australia's largest airline is named as QANTAS and it is taken as a symbol of national pride by many Australians. On 16th November 1920, it started its operations as the Queensland and Northern Territory Aerial Services Limited (QANTAS) in Queensland. To date, QANTAS is known to be one of the strongest brands in Australia and regarded as world's best long distance airline. Nearly 140 destinations in nearly 40 countries are covered by the airline while carrying almost 40 million passengers (Fleisher and Bensoussan, 2007). QANTAS is the market leader on the domestic front. However, Virgin Blue is considered to be its competitor that started its operations in August 2000. Internationally, this airline is leading the market in regards of flights to and from Australia, but having tough competition from Malaysian Airlines, Emirates, Air New Zealand and Singapore Airlines.
Annual report of QANTAS highlights many fact and figures which indicates that the airline has experienced a rise in profits by 58%, and making profit before tax of $1,032.1 million for the year which ended in June 2007. Jetstar, one of the brands of QANTAS, has been offering services since May 2004 which is centered about cost differentiation. The strategy behind the formation of Jetstar allows QANTAS to meet the varying customer demands, and compete with low budget airlines while capturing the wider market. Generation Cabins and seating has been provided by the airlines to the customer. Moreover, premium economy will be in operations on international B747-400. Jetstar offers cost effective services to the customers by...
Business Plan: Bridal Salon Business Products and services Keys to Success Company description Vision Statement Mission Statement Company background Products and Industry Product Description Industry Description The Market Market and Target Customer Market Segmentation Target Market Strategy Competition and Competitive Advantage Curbing Local Competition Curbing Regional Competition Marketing Strategy Overall Strategy Sales Plan Competitive Plan Research and Development (Growth Plan) The Organization Legal and Organization Structure Key Personnel Related Service Providers Location The Financials Critical Risks Income Statement Cash Flow Projection Balance Sheet Assumptions References Executive Summary Introduction Pace-setter is a bridal salon that rides on the theme of 'experience'. It creates an environment in which
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