- Words: 845
- Length: 2 Pages
- Topic: Energy
- Paper #: 76301615
X. Pound's current size and corporate ethos.
F.X. must rebrand itself as a company that cares about the community, and knows the community well. As Miller Fuels has a superior range of products, F.X. Pounds must offer superior service. It must also solidify a more compelling risk-mitigation strategy. At present, the company spends little on marketing and promotion and offers no innovative services, such as lock-in energy pricing. It focuses only