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¶ … SWOT analysis. The first is that this is a relatively new, untested concept. Tiny homes are a niche, and while they have piqued some interest, the market for them is, well, tiny. The idea of a tiny home community is even less tested. The biggest critical issue therefore revolves around how Slice of Heaven will be marketed. It could be packaged as an economical solution, which would appeal to two of our major target markets. But ultimately, if the Slice of Heaven concept is to have legs in the marketplace, it needs to appeal to people on more than just the basis of cost. There is also the possibility of presenting the community as more of a community of like-minded people. This will make for a stronger community, because there will be a higher level of commitment among the people that choose to live there, but again, this is a niche market. There are few benchmarks -- the earthships in Taos, NM and the community of Findhorn in Scotland -- but these are very small places with narrow appeal, and neither concept has won any traction in the market. So finding the right marketing message and branding to present Slice of Heaven will be essential to cultivating a strong community of people to build around.
The second key issue is licensing/zoning. For all practical purposes, this is a multi-home community, but cities typically do not zone that way. In most places, the zoning for such a concept does not exist. There are certainly cities where the local government would grasp the concept right away and be able...
The best course of action is to launch somewhere that is going to be amenable -- Portland is a good place to start, but there are others.
The third critical issue for Slice of Heaven is to raise capital. On one hand, the DIY nature of such a community means that capital requirements are not that great. On the other hand, it still requires money and people to get things done, even with this sort of concept. Especially if the objective is to build Slice of Heaven within a set time frame.. In some cases, DIY homebuilding is not even allowed. There is reason to believe that the financing challenge can be overcome, but because the concept is new and untested, there will definitely be some issues with finding the right financing for the project.
Financial Objectives
In keeping with the spirit and philosophy of Slice of Heaven, the objective is to turn a modest profit on the community. It is important not to emphasize the profit motive, but for the company, it needs to earn enough money to pay its workers a living wage, and it needs to have a small profit left over for the owners of Slice of Heaven. This profit is not intended to be large, but reasonable, so a 10% margin is targeted in terms of profit.
The more important financial objective at this point is actually not profit, but to growth the business.…
Target market has been described as a combination of buyers looking to downsize, those who want to spend more time outdoors, those who want to belong to a community and those who want to be mortgage-free while living an urban community of like-minded individuals. This target market is almost entirely understood as psychographic. As with any complex of dwellings, there will be people of all shapes, sizes, stripes and colors
Competitive Analysis: Tiny Home Market Montainer is one of the more popular entrants in the tiny home market. It offers a relatively low price point for container homes. According to its website, a base module in the form of a recycled and refurbished shipping container is only $65,000, well below the price of even the most inexpensive homes, and installation runs $10,000-$20,000. The homes can be located anywhere the customer has
Slice of Heaven and Associates Tiny Homes Market Plan Slice of Heaven Marketing Plan Product Description Value Proposition Critical Issues Market Macro Environment Market Size and Growth Market Trends Target Market Segments Competitive Analysis Direct Competition Indirect Competition Marketing Marketing Objectives Financial Objectives Positioning Strategy Product Strategy Pricing Strategy Distribution Strategy Integrated Marketing Communications Strategy Advertising Sales Promotion Direct Marketing Public Relations Branding Strategy Market Research Revenue Break-Even Analysis Sales Forecast Expense Forecast Marketing Marketing Implementation Controls Marketing Organization Contingency Planning Appendix 1 Positioning Map Appendix 2 Marketing Organization Executive Summary Goals Founded in 2016, Slice of Heaven is a community of small economic homes set in an urban setting that
business culture and expansion trends that exist for American companies in India. The paper focuses on answering the following questions: 1. What are the major elements and dimensions of culture in this region? 2. How are these elements and dimensions integrated by local conducting business in the nation? 3. How do both of the above items compare with U.S. culture and business? 4. What are the implications for U.S.
Smartphone marketing, ACME Smartphone Marketing Plan Marketing Proposal: Smartphone Palm Computing, Inc., released the Palm Pilot 1000 and 5000 in March 1996, in a technological climate that had weathered much disillusionment with handheld computing, owing largely to the unfortunate blunders in marketing the overhyped Newton Message Pad. The Palm Pilot, soon to have the word "Pilot" dropped from its name due to legal infringement on the Pilot Pen company's trademark, had a different
Christian Biotechnology: Not a Contradiction in Terms Presented with the idea of "Bioethics" most people in the scientific community today immediately get the impression of repressive, Luddite forces wishing to stifle research and advancement in the name of morality and God. Unfortunately, this stereotype too often holds true. If one looks over the many independent sites on the Internet regarding bioethics, reads popular magazines and publications, or browses library shelves for