The HG1-c is an all-in-one device that differs from traditional CGMs in that all the monitoring and calculations are done inside the sensor. (traditional CGMs transmit data to a device for analysis which then displays the glucose reading). Very importantly, too, the HG1-c connects with the necessary party (for instance 911) when the person with diabetes fails to respond.

Entry strategy

The HHG1-C is still in its investigatory stage. Its next step is to be approved in Europe, receiving the European CE Mark before proceeding to gain FDA approval

2. Opportunity rationale - identify the opportunity/target market, make sure to addresses the need for you product.

The target market that the HHG1-C services is diabetes patients who have to regularly monitor their glucose level and constantly puncture their skin in order to do so.

The product is indispensable in various ways. Advantages include the fact that it does;t need calibration or warm up as original CGMs did taking up a lot of time. The instrument too doesn't need to be changed. Traditional CGMs need to be changed frequently, and this too is frustrating and...

traditional CGMs, as is known, transmit data to a device for analysis which then displays the glucose reading. This is more irksome.
Most importantly, however, is the fact that the HG1-C connects with the necessary party (for instance 911) when the person with diabetes fails to respond. In this way, family, friends, caregiver and important others can all be alerted instantly and rapidly to the fact that the diabetes user needs their help.

Sources

Allison, B (2011) New non-invasive continuous glucose monitor. Diabetes mine.

http://www.diabetesmine.com/2011/10/new-non-invasive-continuous-glucose-monitor-will-talk-to-your-smartphone.html

Medical Software Business Plan

http://www.bplans.com/medical_software_business_plan/market_analysis_summary_fc.php#ixzz1rYPgJDn4

Huges, M (2009). The Business of Self-Monitoring of Blood Glucose: A Market Profile Diabetes Sci Technol. 3(5): 1219 -- 1223.