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iPhone 5S vs. Samsung Galaxy S4
iPhone 5S:
iPhone 5S is the latest smart phone developed by Apple Inc. which is one of the most successful smart phone brands of the present times. iPhone 5S is the most advanced phone in the company's iPhone product line. It was released on September 20, 2013. Its predecessor, iPhone 5 was released on September 21, 2012. iPhone 5S has same design as of iPhone 5, except for the new home button design, a fingerprint recognition system, Touch ID, an updated camera with a larger aperture, and A7 processor. iPhone is known for its sleek and stylish design, unique features, and high level of brand loyalty in the worldwide markets (Apple, Inc., 2013).
Target Market and Location:
The target market for iPhone 5S consists of students, business professionals and corporate users, medical users, entrepreneurs, and other individuals that fond of highly innovative smart phones.…
References
Anthony, S.D., & Sinfield, J.D. (2007). Product for hire. Marketing Management, 16 (2): 18-24.
Apple, Inc. (2013). iPhone 5S: Technical Specifications. Retrieved on November 11th, 2013, from
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Austrade (2009, May 5). Wine to the U.S.A. Retrieved on November 11th, 2013, from
iPhone 4s is a recipient of a number of decades of successful Apple marketing savvy. The iPhone smart phone has revolutionized the smart phone market with a number of innovative features. In addition, the price makes it very competitive with the other brands. As we will see in this short presentation, carefully segmented and targeted marketing in the U.S. And U.K markets should preserve the market that the product already has and allow it to gain on its rivals.
Target Market
The target marketing will be similar to the marketing for Apple iPHONE products in the past. The iPhone 4s will likely be strong in the U.S. And in the U.K., as iPhones in general are doing now. However, they have recently been falling off in sales in Europe. This is due to Google's Android platform which has made gains due to low-priced. For instance, Apple saw its smart phone…
References
Apple marketing and the education opportunity. (2012, January 18). Retrieved from http://www.marketingapple.com/ .
Hamburger, E. (2012, january 22). Another analyst firm say. Retrieved from http://articles.businessinsider.com/2012-01-22/tech/30652088_1_market-share-windows-phone-
android.
Moscaritolo, a. (2012, January 18). iPhone 4s puts apple neck-and-neck with android. Retrieved from http://www.pcmag.com/article2/0,2817,2399014,00.asp .
Market research process is a way for a business to understand a problem, determine research design, prepare and design research instrument, sample and collect data, and then communicate and visualize results. It is a clear way to plan, collect, and analyze data for the assessment of product quality and customer satisfaction. Apple Inc., is a company that has been seen as a company that does not perform market research, has been revealed in recent times to submit to the need for market research in order to increase customer satisfaction for their most popular products, the iPHONE. Market research enables effective undertaking of marketing and assists a business in handling market demand, changes in technology and consumer tastes, and changes in the competitor's product ranges.
Competitor's like Samsung have and continue to release phones like the Samsung Galaxy series in order to pull customers from Apple to Samsung. While Apple Inc.…
References
CNBC,. (2015). Apple's iPhone 6s selling like hotcakes...in China. Retrieved 26 February 2016, from http://www.cnbc.com/2015/09/12/apple-selling-out-iPhone-6s-in-china-early-data-suggests.html
Kotler, P. (2013). Marketing management. Singapore: Pearson Education South Asia Pte Ltd.
Ritchie, R. (2015). History of iPhone: Apple reinvents the phone. iMore. Retrieved 26 February 2016, from http://www.imore.com/history-iPhone-original
Apple iPhone Company)
In the achievement of competitive advantages, desired financial resources, and satisfaction of the consumers and employees, business entities need to focus on enhancing effectiveness and efficiency of their marketing strategy. This is because of the role and importance of marketing strategy in the achievement of market share while addressing the needs and preferences of the consumers. There are various marketing strategies adopted and implemented by unique organization in relation to their market segmentation, location, and size of the target market. Effective and efficient marketing strategy should enable an organization to meet the goals and objectives of its stakeholders and shareholders. This is through increasing the volume of revenues and profits following the implementation of the marketing strategy. In this research exercise, the focus will be on the examination of the marketing strategy implemented by Apple iPhone Company (Apple Company/Inc.) with reference to the United States market. This…
References
'Apple Inc.: The Steve Jobs Effect' 2012, Apple Case Study: The Steve Jobs Effect, pp. 1-16, Business Source Complete.
'Apple: iOS -- Powering the Mobility Revolution' 2010, Black Book - Apple: Ios - Powering The Mobility Revolution, pp. 1-89
Baroto, M, Abdullah, M, & Wan, H 2012, 'Hybrid Strategy: A New Strategy for Competitive Advantage', International Journal Of Business & Management, 7, 20, pp. 120-133
Beech, H, & Jiang, C 2012, 'The Cult of Apple in China. (Cover story)', Time International (Atlantic Edition), 180, 1, pp. 30-35
Apple's iPhone 5 Marketing Plan
Competitors/Substitutes
Competition is an entity in business that is unavoidable and can be viewed as a risk when a company is venturing into a new market. Nevertheless, competition healthy and should be encouraged from the optimal perspective. This applies to any company that desires to grow and deeply explore a given market. In any marketing plan, one should expect competition that becomes tough and tight at times. Competition is beneficial because it points out on the areas of weakness of a given company, and gives an opportunity for a company to improve for better service deliver compared to its competitors (Schneiders, 2011).
In the sale of the iPhone 5 to Australia, competition is inevitable. It is expected that other companies will come up with products that directly compares to iPhone 5 if not better. They will come in with a lot of vigor seeking to…
References
Gitman, L.J., & McDaniel, C. (2008). The Future of Business: The Essentials. New York, NY:
Cengage Learning
Ireland, R.D., Hoskisson, R.E. & . Hitt, M.A. (2008). Understanding Business Strategy:
Concepts and Cases. New York, NY: Cengage Learning
Glasgow Siri Effect for Apple iPhones
The Glasgow Siri Effect and Apple Consumer Contract and Privacy Loyalty
SUMISSION PURPOSE
Few people jump to the conclusion that the Apple iPhone is an item in need of a lot of serious research study in regards to customer satisfaction. The most recent variation, the 4S, was released not long ago with a great deal of interest and appeal, which ultimately generated some of the best sales figures for any telephone product of its type (Park, 2011). In addition, Apple has received a good deal of industry credit across the UK for being one of the reasons that some of the region's telecom companies have been revitalized, giving customers more choices and creating some degree of customer loyalty to the Apple brand (Wakefield, 2011).
Unfortunately for the company, however, the realities of the market for high-tech communications are often more fleeting. Customers in the…
BIBLIOGRAPHY
Ahn, J.H., Han, S.P. And Lee, U.S. (2006). Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry, Telecommunications Policy, Volume 30, 552-568.
BBC Mobile. (2011). BBC to survey UK mobile coverage. BBCMobile News Technology. .
eGain. (2010). Pan-European Survey Reveals Telecoms Consumers Want Love, Not Discounts. eGain Communications. < http://www.egain.com/pages/Level2.asp?sectionID=6&pageID=1266 >.
John, J. (2011). An analysis on the customer loyalty in telecom sector: Special reference to Bharath Sanchar Nigam limited, India. African Journal of Marketing Management Vol. 3(1), 1-5.
Customer Service: Apple iPhone-4
he chosen population would be a cross sampling of customers who use Apple iPhones 4. hey must represent a broad spectrum of ethnicities, both genders, a cross sampling of ages between 16 and 80, include people with disabilities, and transverse professions and socio-economic backgrounds. he other inclusion features are that they speak and understand English and are of average cognitive intelligence as well as that they have used Apple iPhone 4 for, at least, 3 years.
I would hire 2 assistants who would be distributed amongst each and every Apple outlet, as well as primary stores that distribute Apple iPhone products. hese recruiters would ask customers whether they use Apple iPhone 4 and, if so, whether they would agree to participate in a survey on customer satisfaction. Participants will be offered a small monetary incentive.
I may use computer-assisted telephone interviewing. his is where I am…
The survey may be reinforced via Internet where I may use Survey Monkey to host my survey and direct users from online Apple stores and technology chat, forum groups and other online groups to the survey. Users of the survey will receive a monetary incentive. The survey outline will follow the same format as the survey used offline.
Survey
Breakwell, G.M., Hammond, S., & Fife-Schaw, C. (2007). Research methods in psychology. Sage, USA.
Samsung Seeks Some iPhone Magic" by Evan amstad appeared this week in the "Wall Street Journal." It discusses Samsung's emerging business strategy to broaden their horizons from electronics manufacturing to content, software, and other applications users can utilize on their electronics. For example, they are developing digital televisions that connect to the Internet, among other items. Other business strategies include introducing a brick-and-mortar media store in the UK, and an online media store that both deal with applications for their mobile phones.
Samsung's strategies are being developed to help compete with Apple's iPhone, which has a lion's share of the marketplace. For example, Apple offers about 75,000 different applications for their iPhone, while Samsung has about 3,000 available in its media stores. Samsung realizes they have to be more competitive, and they are using their imaginations when it comes to competing with Apple. They are allowing other developers to create…
References
Ramstad, Evan. "Samsung Seeks Some iPhone Magic: Korean Electronics Giant Tries to Encourage 'Apps' for Its Phones, TVs and Other Devices." Wall Street Journal. 15 Oct. 2009. 17 Oct. 2009.
Listening Journal Social Media Analysis
IPhone 5 is a new touch screen phone in the market. Apple Company produces this product. Apple Company is mainly concerned with designing and production of phones, mostly the recent iPhone 5 that came after the iPhone 4S. iPhone 5 has capitalized the market over the last few weeks. With its main characteristics of lightness, slimness, and with higher resolution, it has attracted several consumers in the market. As a result, many individuals have preferred using this product in the market. iPhone 5 is a 4-inch touch-screen phone with a 16:9 wideness of the screen aspect ratio. The phone is known for its processor, which is custom-designed AMv7 and is called Apple A6. This processor is a simple upgrade of the last iOS 6 processor, which is supported by LTE (McFedries, 2012).
Summary of any major stories
Over the last seven weeks, Apple Company has…
References
Alexander, B., Dillon, J.B., & Kim, K.Y. (2011). Pro-iOS5 tools: Xcode instruments and build tools. New York, N.Y.: Apress
Chambers, M.L. (2012). iPhone 5 First Steps For Dummies. Hoboken: Wiley
McFedries, P. (2012). iPhone 5 Portable Genius. New York: Wiley
Muir, N. (2013). iPhone 5 for seniors for dummies. Hoboken, N.J: Wiley
APPLE INC: iPhone
Apple Inc.: I Phone
The mobile telecommunications industry is considered one most important sector within the community market, which represents half of the 1.1 billion euros they billed annually worldwide (Merkow and Breithaupt, 2006, p66-69) Since the technology created in the 40s of last century, to the art terminals, you can say that the mobile phone has a global history in the sense that its development has slowed or accelerated depending on the interests of nations or technological improvements.
This statement can be illustrated by the existence of different ways to set standards technology in the world (Gandal, 2002) or the various forms ESCO- GIDAS for the provision of licenses for third generation (3G) Unlike its predecessor (2G-GSM), 3G (UMTS) offers a superior range of services, while achieves greater network capacity. Its advantages are based on the possibility of transferring voice with other data, such as information,…
References
Armstrong, H. & Jayaratna, N. (2002). "Internet Security Management: A Joint Postgraduate Curriculum Design." Journal of Information Systems Education, 13(3), 249-258.
Barnett, S. (1996). "Computer Security Training and Education: A Needs Analysis." In Proceedings of the TEEE Symposium on Security and Privacy, p. 26-27, Los Alamitos, CA, May. IEEE Computer Society Press.
Collins CJ, Smith KG. (2006). Knowledge exchange and combination: The role of human resource practices in the performance of high-technology firms. Academy of ManagementJournal, 49, 544-560.
Colquitt J, LePine J, Noe R. (2000). Toward an integrative theory of training motivation: A meta-analytic path analysis of 20 years of research. Journal of Applied Psychology, 85, 678-707.
Since the iPhone is such an elaborate tool, it is likely to be used more as computer than as a telephone. This narrows down their market. Apple's main consumers and iPhone buyers are the teenagers, who make the purchase as the product is cool, and the it community, which buy the iPhone for its utility.
The adolescents' market segment is a highly important one as the teenagers represent a main target in promoting the iPhone. They buy the product to be in fashion, to make a statement. And most of these purchases are based on the strength of the Apple brand. "Apple is one of the leading branding companies in the world. Marketing experts like Marc Gobe argue that Apple's brand is the key to the company's success."
In order to increase their sales on the adolescents' market segment, the company must remain alert to all changes in the environment,…
Lawson, S., iPhone faces uncertain market, Info World, January 11, 2007
Kahney, L., Apple: It's All About the Brand, Wired, December, 4, 2002
Block, R., iPhone facts from the first reviews, Engadget, June 26, 2007
strategy, value, and character. The Crystal iPhone mission statement sustains each of these statements.
The purpose of the phone is to make customer wishes come true.
The strategy of the phone is to innovate and create a product others have not.
The value of the product is that the company can make wishes come true for their customers through the company's creativity.
The character of the phone is its originality. Because the phone is the first of its kind, it is an innovation.
Mission statement: Granting consumer wishes through innovation.
Situation Analysis
The macro environment that a company withstands relates to the external or uncontrollable factors that affect the performance, decision making, and strategies. The company may be affected by these factors as such: Economic, demographic, legal, political, social, technological, competitive, and natural.
As the newest product on the Apple iPhone line, the Crystal iPhone may experience competitive challenges. The…
Samsung vs. Apple: Which Phone is Better
Apple's iPhones are considered by many to be the epitome of the cell phone experience. They were the first phones to hit the market to really drive the latest cell phone craze: they had touch screens, amazing cameras, and could connect to other devices. However, the rest of the phone industry has not only caught up with the Apple iPhone but in some cases has actually surpassed it. Samsung is one such company whose phones are more technologically advanced than Apple iPhones. This paper will show will Samsung's phones are technologically superior to the iPhone.
First off, Samsung's phone cameras are more advanced in terms of quality than the iPhone. Even though the iPhone has very sharp and crystal clear picture quality, the Samsung phones are even better. Images can be caught at that are so accurate and lifelike that one does a…
companies leave an indelible mark on people. Apple Inc. is one of those companies. It is a technology company that has grown to become a leader and innovator in the smartphone and music industry. What first started as a personal computer company, it branched out into handhelds and smartphones. Eventually, it began to increase online services, and now their latest launch, the smartwatch.
Apple Inc. was founded April 1, 1976 and is an American multinational technology business with headquarters in Cupertino, California. Most Americans now, especially the new generation, identify Apple Inc., from the iPhone and iPad. owever, the company has been around for decades and sells computer software, consumer electronics, and online services. Aside from the smartphone and handheld technology, Apple Inc. makes the Mac personal computer as well as the Apple Watch smartwatch. The Apple Watch smartwatch is their latest innovation with many other companies following suit.
Some…
However, their biggest advance and what has made Apple Inc. what it is today is the iPhone release in 2007 and the App Store in 2008. Here, they reconstructed the mobile phone industry by introducing the world's first smartphone. The stylish new phone, with a simple, clean design and ease of use lured millions of customers and continue to do so because things run smoothly with an iPhone compared to other smartphones and they are always ahead with innovative ideas. The latest being motion-capture photos.
Apple Inc. was not that concerned with the environment in the past. However, recently, they have generated new solar energy products so Apple Inc. can minimize their carbon footprint. The company's aim is to use 100% renewable energy. They use more than 99% recycled or sustainable paper in their product's packaging. In China, where they manufacture their products, they launch clean energy programs to help stop the dramatic climate change happening on earth. However, in the past, Apple did not have a good environmental record. Their efforts now will at least point them in the right direction when it comes to sustainability and the environment.
In conclusion, Apple Inc. is one of the most successful companies in the world. Like Google, they continue to innovate and lead, growing their market shares. While they face some stiff competition from other smartphone companies like Samsung, they manage to eke out victories in the global market year after year. A lot of what they do involves smart design and a simple, easy to use interface. By digitizing music, offering people legal access to songs and albums they love, and create a store for people to build and sell apps for smartphones, they helped to create a wave of new technology that truly makes them legendary.
Persistent Threats
One of the biggest risks that companies face is advanced persistent threats.
Advanced persistent threats can be very harmful to a company and can come in various forms as hackers have a variety of methods in their tool belt; however, on the receiving end, companies should be prepared for cyber attacks -- and yet they often are not, because of carelessness, neglect, lack of oversight, regulation, accountability, transparency, review, and an ability to conduct proper assessment. APTs are happening all the time and can be traced to origin locations all over the world (Norse, 2016). Cyber security should be therefore a number priority for any and all businesses that utilize information systems software and hardware. As the Norse Map shows, countries in both the East and the West are waging cyber war against one another; cyber security is therefore a real going concern for all (Norse, 2016).
Discuss…
References
Boyens, J., Paulsen, C., Bartol, N., Moorthy, R., Shankles, S. (2012). Notional Supply
Chain Risk Management Practices for Federal Information Systems. Retrieved from http://csrc.nist.gov/publications/drafts/nistir-7622/second-public-draft_nistir-7622.pdf
Earned Value Analysis. (2012). Project Management Guru. Retrieved from http://www.projectmanagementguru.com/eva.html
Fleming, Q., Koppelman, J. (2000). Earned Value Project Management. PA: Project
Product Report
Transmittal Letter
Vice President Communications,
Fox News
Informational Product Report
iPhone 5
The iPhone 5 Features and Specifications
Display
Camera
Memory
Technical Features:
Operating System and Central Processing Unit (CPU)
Battery Time
Audio and Sound
The new lightning connector
Comparison of iPhone 5 with previous versions
iPhone 5 Design
iPhone 5 Display
iPhone 5 Camera
iPhone 5 Ear Pods
iPhone 5 Comparison with previous iPhone versions
Apple has finally launched its newest version of Smartphone in the iPhone series -- the iPhone 5. The most awaited iPhone 5 has received great appreciation after its launch on 21st September 2012. The consumers and businesses were exposed to numerous rumors about the design and features of the new iPhone. The new iPhone is now available in the market with different new features and supporting capabilities. This report presents an overview of this innovative Smartphone in terms of its features, designs,…
Works Cited
Apple, Inc. Compare iPhones. 2012. Web. October 20th, 2012.
Apple, Inc. Specifications. 2012. Web. October 20th, 2012.
Apple, Inc. Features. 2012. Web. October 20th, 2012.
Apple, Inc. Design. 2012. Web. October 20th, 2012.
Furthermore, the Chinese version of the iPhone cost as much as $1,025, compared with $299 in the United States. "Apple picked a weak partner, irked the customer with its pricing, and ignored the competing channel. Essentially, it continues to cultivate competition by marketing the touch-screen smart-phone segment and weak-playing the largest market in the world" (Yaw 2009).
According to Chinese consumers, "the iPhone in China costs more than 1000 dollars without a service contract. The per capita GDP of China is 6000-7000. The grey market vendors are successful because their prices are reasonable" and the Chinese consumer is still more value-conscious than his or her American counterpart (Kharif 2009). Joked one Chinese consulting firm: China Unicom's iPhone plan "will be an interesting exercise in how to sell an inferior product at a higher price" (Apple's iPhone sales debut, 2009, Bloomberg). However, according to Apple, the prices of the phones "will…
References
Apple's iPhone sales debut in China disappoints analysts. (2009, November 3). Bloomberg
News. Updated November 4, 2009. Retrieved December 13, 2009 at http://www.mercurynews.com/business/ci_13707842?nclick_check=1
Kharif, Olga. (2009, November 3). Apple iPhone's China problem. Businessweek. Retrieved December 13, 2009 at http://www.businessweek.com/the_thread/techbeat/archives/2009/11/apple_iphones_c.html
Yaw, Sin. (2009, September 27). iPhone's China play. Nomadic Minds. Retrieved December 13, 2009 at http://www.nomadicminds.org/blogs/2009/09/27/iphones-china-play/
Company
Apple is a personal electronics manufacturer and marketers. The company competes in personal computers, mp3 players, tablet computers, software and smartphones (Apple.com, 2011). Apple has improved revenues and profits rapidly of late (Apple, 2011). Apple is financially strong with a great balance sheet (MSN Moneycentral, 2011) and strong brand loyalty (ithers, 2008). The company's stock is currently trading at very high multiples because of its multi-year track record of hit product launches, its lack of slowdown during the recession and the company's continued ability to resonate with consumers. Apple's entrant into smartphones is the iPhone. Apple holds 25% share of the market, good for third place behind Android and Blackberry (Blodget, 2011). Apple just introduced its latest model smartphone, the iPhone 4.
Product Description
The iPhone 4 is the latest incarnation of Apple's iPhone line of smartphones. The smartphone market is divided by operating system, rather than device manufacturer.…
Works Cited:
Apple. (2011). Apple reports first quarter results. Apple. Retrieved April 26, 2011 from http://www.apple.com /pr/library/2011/01/18results.html
Apple.com. (2011). Retrieved April 6, 2011 from
Business users will be charged $45 a month for data. By giving back the revenue to the carriers, which they may use for subsidies, Apple is hoping to dramatically increase its volume, as well as sell more Macintosh computers to iPhone users" (Markoff 2008).
This tradeoff illustrates an important aspect of marketing any new technology -- not only must the product be affordable, but so must the service itself. Apple is striving to convince consumers that using as well as buying the iPhone is financially feasible and also hopes its attractive pricing strategy for the iPhone will convert more consumers to the use of its other product, like Macs, because of the satisfaction they derive from the iPhone. Additionally, while business users are charged more per month because they use more data services, Apple also has tried to still make the iPhones attractive to businesses, by selling them the phone…
Works Cited
Apple iPhone." (2008). CNET. Retrieved 6 Aug 2008 at http://reviews.cnet.com/smartphones/apple-iPhone-8gb-at/4505-6452_7-32309245.html
Balan, Elena. (30 Jul 2007). Nokia to make iPhone competition with new music download service." So ftpedia.com.Retrieved 6 Aug 2008 at http://news.softpedia.com/news/Nokia-to-Make-iPhone-Competition-with-New-Music-Download-Service-61324.shtml
Holson, Laura M, (2008)."AT&T targets business customers with iPhone." The New York Times. Retrieved 6 Aug 2008 at http://bits.blogs.nytimes.com/2008/06/09/att-targets-business-customers-with-iPhone/index.html?ref=technology
Markoff, John. (10 Jun 2008). "Apple aims for the masses with a cheaper iPhone." The New York
Marketing Management
Customer Value Equation of the Product
Product Marketing Mix
Product Promotion Process
Environmental Analysis
Target Market Analysis
Competitive Analysis
Global Ethical Marketing Considerations
The globe and its entire human race in the twenty first is witnessing revolution in many facets of life and technological boom in communication is one of the immense transformations that have changed the standard and ways of living. Quite a few of the technological brands and products are surging ahead even to the leading economies as well as underdeveloped and developing nations. Apple iPhone is one of those brands that have become widely accepted and well-known, and has captured numerous consumers ranging from U.S. To Europe to Asia (White, 2012).
Apple iPhone is one of the U.S. based brands that offers hi-tech communication product (mobile phone) to its customers with a wide variety of features such as games, music, videos, web connectivity and many…
References
Baum, B., Hackstein, M., & Mehling, M. (2012). Strategic Marketing: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace. USA: GRIN Verlag.
Campesato, O. & Nilson, K. (2010). Web 2.0 Fundamentals: With AJAX, Development Tools, and Mobile Platforms. USA: Jones & Bartlett Learning.
Ferrell, O.C., & Hartline, M.D. (2010). Marketing Strategy. 5th Edition. Mason, Oh, USA: Cengage Learning.
Kline, J.M. (2010). Ethics for International Business: Decision-Making in a Global Political Economy. 2nd Edition. New York, USA: Taylor & Francis.
Global Marketing Strategies and Management Techniques of Apple Inc.
The central objective of this report is to perform an environmental analysis of a country in which our selected company shall aim to establish a market for its products and services. The company chosen for the purposes of this report is Apple Inc. The country selected for the analysis is The People's Republic of China. The aim of this report is to assist the management of Apple Inc. In assessing whether the country presents a viable business opportunity or not. The product chosen for this purpose is the Apple iPhone 4S.
The Apple iPhone 4S is said to be the best technology that the company has come up with in the iPhone product line. With the dual-core A-5 chip, 8 megapixel iSight camera, io5 and iCloud functions coupled with a speech recognition personal assistant dubbed Siri, it is one the most…
Bibliography
Altucher, J., 2010. There's no stopping China, s.l.: New York Post.
Anon., 2010. Apple Form 10-K, s.l.: Apple Inc.
Anon., 2011. [Online]
Available at: http://www.freedomhouse.org/report/freedom-world/2011/china?page=22&country=8016&year=2011
Marketing esearch: Products and Brands
In previous years, Apple Inc. has progressed from being an abstract participant in the computer market to a major player in the technology market. Through courageous advancement, they have developed items that have totally changed the technology market. As a result, their brand recognition has increased significantly, and they have added remarkably to their legion of dedicated supporters. The Apple Company is about design, their electronic items are fashionable, their advertising is trendy, their hardware and software are stylish, and like all factors fashionable, there is a substantial price tag. However, like all other factors of fashion, consumers are unpredictable and their tastes frequently change with the next big technology improvement. In addition, Apple company still dominates over every aspect of their item lines, this in previous times turned out to be a mistake that directed them to a specialized niche in the PC market.…
References
Bradley, T. (2013). Android Dominates Market Share, But Apple Makes all the Money. Forbes. Retrieved from: http://www.forbes.com/sites/tonybradley/2013/11/15/android-dominates-market-share-but-apple-makes-all-the-money/
Deidu, H. (2012). The Value of the OS X Monopoly. Asymco. Retrieved from: http://www.asymco.com/2012/02/28/the-value-of-the-os-x-monopoly/
Linzmayer, O. (2004). Apple Confidential 2.0. San Francisco, CA: No Starch Press
Satell, G. (2013). Why Apple's Future is Uncertain. Forbes. Retrieved from: http://www.forbes.com/sites/gregsatell/2013/04/24/why-apples-future-is-uncertain/
However the lack of stability in these partnerships is a major weakness for the company today. In 2008, Apple released the following graphic illustrating just how pervasive they believed video-based devices would be, which clearly makes the value of digital content providers critical to their future business model.
Market Assessment of Video-Capable iPods
source: (Apple Investor Relations, 2008).
Implementation: Apple will need to work closely with their research and development team to see what Apple is bringing to the table. Despite the success of the iPod and the iPhone, Apple should continue making products that are familiar to the customer but more user friendly. By doing so Apple can offer their customers products at a lower cost. In addition, Apple can also cut costs by using outsourced research and development teams.
Implementing a competitively featured product relevant to Apple then needs to take into account a business model that reflects…
The ramifications of creating a more equitable partner ecosystem that respect the needs and profit requirements of digital content providers will serve to create greater differentiation faster than products (Berling, 1993). Apple's innovation has been driven at the product level, yet they are faltering in the areas of partnerships (Abel, 2008). What is needed are products that compete with Apple at a functional level yet have a more open architecture that allows content providers to retain their margins and profitability.
Evaluation
In evaluating the performance of the differentiation strategy the metrics associated with content use and transfers which Apple relies on heavily (Casadesus-Masanell, Hervas-Drane, 2010) need to be added to with profit per partner as well. Only then, will an open
Mobile Computing and Social Networks
There are many mobile apps in the market that have been designed to cater for various tasks and processes. Mobile apps were initially designed for gaming but improvements have been made to ensure that they can be used for business purposes. Applications have been designed to improve efficiency of mobile devices. Users have been able to make use of mobile phones to replace devices such as desktop computers and cameras.
Effectiveness and efficiency mobile-based applications
Technological advancements in the field of communication have undergone numerous changes over the decade. Mobile phones conventionally used for basic communication can now be used to conduct more features. The software being used in the mobile devises have enabled the devises to be used for more application than communication. The mobile devices being sold in the market are considered smart phones due to the array of applications that they can…
References
B'Far, R. (2004). Mobile computing principles: Designing and developing mobile applications with UML and XML. New York: Cambridge University Press
Bohner, B. (2009). Disaster Recovery -- Extra Considerations for Extra Technologies. System Inews, (360), 13.
Hernack, B. (2006). Improving Bluetooth Security: What IT Managers and Mobile Device Users Can Do. Information Systems Security, 15(4), 39-42.
Sarno, T. (2010). Choosing the right mobile platform. Apc, 30(9), 100.
Apple (the computer company) with relation to China. The paper will need to focus on the company's product development and supplier relations within the Chinese market.
Apple
"Apple Inc. (NASDAQ: AAPL; formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iork creativity and production suites. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977… Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012" (ikipedia: Apple Inc.)
The following essay describes Apple's relationship with China…
Wikipedia. Apple Inc.
http://en.wikipedia.org/wiki/Apple_Inc .
Rathee, J. (2012) Could Apple's China Love Affair Be Over? http://wallstcheatsheet.com/stocks/could-apples-china-love-affair-be-over.html/
t is shown that the products are placed at the higher end of the price structure. According to Kotler (2008) the pricing of the product has to follow the customer value. That can be translated to mean that the product must have a value in terms of satisfaction to the customer -- which can be translated to a value that is the price. Premium products like the iPhone and iPad can command higher prices and still be attractive to the customer, because of customer value and expectations. The expectations of the customer when fulfilled create more demand. To this end the advertising and the way the product will be positioned has to be considered. Thus based on these the pricing of the new versions ought to be done. Looking at consumer behavior it can be seen that the price rise has not decreased the sale of the iPhone. (NDTV, 2012)…
It is shown that the products are placed at the higher end of the price structure. According to Kotler (2008) the pricing of the product has to follow the customer value. That can be translated to mean that the product must have a value in terms of satisfaction to the customer -- which can be translated to a value that is the price. Premium products like the iPhone and iPad can command higher prices and still be attractive to the customer, because of customer value and expectations. The expectations of the customer when fulfilled create more demand. To this end the advertising and the way the product will be positioned has to be considered. Thus based on these the pricing of the new versions ought to be done. Looking at consumer behavior it can be seen that the price rise has not decreased the sale of the iPhone. (NDTV, 2012)
The original iPhone that was marketed on 9 January 2007 and cost $499 and had just 4GB of storage. The 8 GB model cost $599. It was discontinued and price of the 4 GB came down to $300. For the same price of the 8 GB a 16 GB model was sold for $499. The reviewers estimate the original cost of development of iPhone as $150 million. In 2007 the iPhone" sold 270,000 units in its first two days and in 74 days crossed one million again in sales." (NDTV, 2012)
For the next two versions there were pre-booking orders that crossed a million on the first or second day of its debut. And over 2 million were sold -- in the case of iPhone 4, with 600,000 pre-orders in just a single day.
" (Paczkowski, p. 1) This is possible because Merril Lynch will pay a subsidy of an additional 1200 shekels per handset in order to help initiate penetration of telecom service plans. In Saudi Arabia, iPhones start at roughly SAR 3499, a staggering $933.
Place
As the price differentials show, Apple must make considerable adaptations according to that which each market will bear. That being said, Israel has already proven itself a promising site for fast expansion. According to Paczkowski (2009), "though Apple hasn't yet brought the iPhone to Israel, it's estimated that some 80,000 of them are in use in the country today. That's a remarkable metric and one that suggests Apple's super-smart phone should do quite well when it officially arrives at market in Israel this week." (Paczkowski, p. 1)
Reports suggest that Egypt's market will not be as inherently welcoming of the product. According to Inskeep (2012), competitors…
Works Cited:
comScore. (2012). omScore Reports December 2011 U.S Mobile Subscriber Market Share. comScore.com.
Farivar, C. (2009). iPhone Coming to United Arab Emirates and Saudi Arabia. MacWorld.
Inskeep, S. (2012). And Now for the Lighter Side of Egypt's Revolution. NWPR.org.
Kee, E. (2011). Saudi Arabia bans iPhone and Samsung Galaxy Tab at security institutions. Ubergizmo.
NFC is going to revolutionize the smartphone as an e-commerce platform.
Conclusion
The proliferation of smartphones continues to lead to exceptional growth of application development across all platforms, with Android being the clear leader in the last six months of development. The decision to make the platform and source code both open have contributed to Google quickly overtaking Apple and their iPhone OS operating system in terms of market share. It has also need to more phones and devices supporting Android than any other operating system today. The growing competitive threat to the Apple iPad is also attributable to the Android operating system gaining critical mass in this segment of the market as well. Finally, the collaboration applications on smartphones continue to redefine how businesses use these from an enterprise standpoint. Sales force automation, CM, and customer service have all been made more efficient due to smartphone applications. The dominance…
References
Anderson, T.. (2009, November). What You Need to Know About Smart Phones 2.0.
Kiplinger's Personal Finance, 63(11), 79.
Andrew Johnson. (2011, February). In Apple Mobile Pay Plans, a Possible Opening for
Banks. Cardline, 11(5), 2.
As each device in the family has 5GB and is about to run out, we upgraded each iCloud memory configuration at the store, although it is also possible to do this online as well.
e purchased a 100GB upgrade for the MacBook Air, and also added a 50GB upgrade for the iPad2. The ease of doing this was impressive and we were able to also get the iCloud options configured to be consistent across all devices. The options for what to store and how to archive it was impressive. Apple has made usability and streamline configuration of the iCloud a high priority and it shows.
Lessons Learned
The value of the Genius Bar was evident in how quickly the problem was solved. The expert also explained each of the new features of the iOS operating system and showed how the iCloud tabs in Safari were replicated in real-time to the…
Works Cited
Frakes, Dan. "Hands-on with iOS 6: Safari." Macworld 2012: 54. ABI/INFORM Complete. Web. 5 Dec. 2012 .
High customer satisfaction rates are attained through meticulous planning. The customers are not only made happy by easy to use and robust products but also have the desire to buy more in the future.
Conclusion
In the computer industry, most people still perceive Apple as the runner because of the significant influence Microsoft has on personal computers. However apple has been able to diversify its product line in the technology scope i.e. from computer hardware to software, gadgets and online media. This makes apple able to serve most of the consumer needs not only in variety but also in the quality in design and performance of its products. Through adopting a division form of business, apple makes it hard for it to be acquired since this will require a massive buyoff. Thus it has been able to retain most of it leadership for a long time. Strategic partnerships have also…
References
Carlton, J. (1997). Apple: the inside story of intrigue, egomania, and business blunders.
Michigan: Horizon publishers.
Jeffrey S. (1988). Steve Jobs, The Journey is the Reward, California: Lynx Books,
Kumar, S. (2006). Apple Inc. History. Retreived October 18, 2010, from http://www.sooperarticles.com/technology-articles/apple-inc-history-3733.html
The Porter Five Forces Model has also shown these strengths and their ability to provide the company with resilience in the face of significant competitive threats. Weaknesses include too much fo a dependence on the iPhone and iPad products, a lack of products at the low-end of the market, and a lack of control of the gray market in China for their products (Apple Investor elations, 2012). The opportunities for Apple are very significant and include selling more iPads and comparable products into the enterprise, greater market penetration into emerging markets including Brazil, ussia and China, in addition to the advances being made with Apple TV. Threats include extreme price competition at the low-end of the market; lack fo control in gray markets over their products, and their high dependence on key suppliers for advanced components for their future products (Apple Investor elations, 2012).
ecommendations for Future Strategies and Conclusion…
References
Apple, Investor Relations (2012). Investor Relations. Retrieved August 23, 2012 from Apple Investor Relations and Filings with the SEC Web site: http://www.apple.com /investor/
Robert E. Cole, Tsuyoshi Matsumiya. (2007). Too Much of a Good Thing? Quality as an Impediment to Innovation. California Management Review, 50(1), 77-93.
Douglas B. Holt (2003). What becomes an icon most? Harvard Business Review, 81(3), 43-49.
Kawasaki (1990) -- the Macintosh Way. Harper Collins. Reprint Edition. September, 1990
Management Strategy
Apple Inc. -- Management Strategy
Vision, Mission, and SMART Objectives
Vision
SMART Analysis
Strategy Implementation
Management Strategy
Apple Inc. has had a long history of reinventing itself. The first Apple computers were built in a garage without any type of case, monitor, or keyboard. Despite these modest origins, there was still demand for Apple grew exponentially. It wasn't long before Apple introduced the trademark Macintosh and then the Mac OS X which revolutionized the company. It was also at this time also dedicated much of the company's resources to aesthetics and further developing the Apple brand image through distinctive designs and intuitive features. This dedication to user friendly designs created generations of loyal customers who have fully embraced the Apple brand and champion the Apple products. The digital hub strategy which was responsible for the iPod, iPhone, and iPad completely revolutionized the industry. Make no mistake, Apple's competitive…
Works Cited
HP, 2012. A Creative Outlet for Mac's Digital Hub. [Online]
Available at: http://h41140.www4.hp.com/mac_connect/pdf/hp_mac_background.pdf
[Accessed 11 February 2012].
Meyer, D., 2011. Can Apple Redeem Itself on Supply Chain Sustainability? Taking a Cue on Accountability from Nike's Playbook. [Online]
But there is a need that the success of the products is followed by satisfied and committed workers rather the workers whose life is in danger as they clean and process the iPads and iPhones.
Globalization and International Trade
The second chosen article has been taken from a journal of trade. The article "Transportation Costs and International Trade in the Second Era of Globalization" written by David Hummels has mentioned the importance of trade in the modern days (Weiss, 2010, p. 65). Globalization has important impacts on the economy of the countries but these days, trade has become more costly. Based on an increase in the fuel prices, there has been a great increase in transportation prices. The article has mentioned that more than 23% of the goods move between countries that are joined by land-based borders (Durdu, Mendoza, and International Monetary Fund. esearch Dept, 2006, p. 78). Ocean and…
References
Duhigg, C., and Barboza, D. (2012, January 25). In China, Human Costs Are Built Into an iPad. Retrieved April 24, 2012 from http://www.nytimes.com/2012/01/26/business/ieconomy-apples-iPad-and-the-human-costs-for-workers-in-china.html?pagewanted=all
Durdu, C.B., Mendoza, G.E., and International Monetary Fund. Research Dept. (2006). Are Asset Price Guarantees Useful for Preventing Sudden Stops?: A Quantitative Investigation of the Globalization Hazard-moral Hazard Tradeoff, Volumes 6-73 of IMF working paper, Issues 2006-2073 of Are Asset Price Guarantees Useful for Preventing Sudden Stops?: A Quantitative Investigation of the Globalizations Hazard-moral Hazard Tradeoff. International Monetary Fund.
Hummels, D. (2007). Transportation Costs and International Trade in the Second Era of Globalization. Journal of Economic Perspectives 21 (3), pages 131 -- 154.
Weiss, J. (2010). The Economics of Industrial Development. Taylor & Francis.
Business -- Apple Computers
Historically, what was Apple's competitive advantage in the computer business?
Apple's competitive advantage began almost immediately after the company's launch in 1976. Within months, the first 200 units produced by Jobs and Wozniak enabled them to secure venture capital to grow the firm into the leading producer of computers in a market that quickly grew to $1 billion in annual sales, of which Apple's Apple II product accounted for 100,000 units sold. Apple subsequently overcame the initial setback of the challenge from IBM's Windows-based products by opening new markets after 1985, in connection with which its expansion into desktop publishing and education and peripherals allowed Apple to recapture more than half the entire computer market and accumulate $1 billion in cash reserves and recognition as the world's leader in computer manufacturing.
The company's competitive advantage was further invigorated by the release of the iMac in 1998…
The meteoric growth of the pple iPad is nothing short of a disruptive innovation across many industries and is also forcing enterprise software vendors to completely redefine their client software strategies. The streamlined user interface design originally launched on the iPod, further enhanced through the lessons learned from iPhone global success, is today fueling the rapid advances in iPad usability and customer experience (ZDNet, 2011).
ll of these factors are combining to drive market forecasts for iPad to levels not seen for computing devices since the initial smartphones and laptops PCs. Even typically conservative market research firms including Gartner are forecasting that pple will sell well over 100 million iPads by 2015, with Gartner stating the figure will approach 148 million units by that year (Guardian, 2011). The combining of pple's expertise in human factors engineering, user experience, and the highly profitable pple iTunes ecosystem all have the attention of…
All of these factors are combining to drive market forecasts for iPad to levels not seen for computing devices since the initial smartphones and laptops PCs. Even typically conservative market research firms including Gartner are forecasting that Apple will sell well over 100 million iPads by 2015, with Gartner stating the figure will approach 148 million units by that year (Guardian, 2011). The combining of Apple's expertise in human factors engineering, user experience, and the highly profitable Apple iTunes ecosystem all have the attention of Wall Street investment analysts as well. The leading investment firms all have research departments and divisions that monitor technology trends (ZDNet, 2011). Their forecasts for the Apple iPad sales for 2012 globally range from an average of 62,635,714 units estimated by bank analysts to 65,566,667 units across all tech analysts (ZDNet, 2011). Of the banks doing research on iPad forecasts for 2012, Morgan Stanley is most bullish with 81 million units forecast and Barclays Capital forecasting just 51 million units (ZDNet, 2011). Apple's ability to transform innovation into growth is formidable as these forecasts show.
References
iPad to dominate tablet sales until 2015 as growth explodes, says Gartner. (2011, September 22).the Guardian. Retrieved from http://www.guardian.co.uk/technology/2011/sep/22/tablet-forecast-gartner-iPad iPad and Tablet Market Forecasts for 2012 and Beyond [Charts!] | ZDNet. (n.d.). Retrieved from http://www.zdnet.com/blog/sybase/iPad-and-tablet-market-forecasts-for-2012-and-beyond-charts/2832
Technological Convergence in Various Mediums
In the current era, which can be referred to as the Digital Age, the use of technology in our lives for every little purpose has become inevitable. Considering that, in almost every aspect of modern day communication, technology has become an integral part for the world to communicate. The advancements in the fields of digital communications in the past century have witnessed everyone around the globe to have come closer to each other, quickly and effectively. Since the time when the telephone was first invented, communications technology has progressed drastically and has come down a very long way.
Today, we live in a convergent world where there is continuous reforming of all methods of communication and information to adapt to the enduring demand of technologies. The use of gadgets and gizmos like cellular phones, laptops and wireless internet is very common and every day more…
Work Cited
Daniel Ionescu, P. (2010, June 25th). Apple Responds to iPhone 4 Antenna Problem. Retrieved January 9th, 2012, from PcWorld: http://www.pcworld.com/article/199853/apple_responds_to_iphone_4_antenna_problem.html
IFPI: 95% of Music Downloads are Pirated. (2009, January 15th). Retrieved January 9th, 2012, from DigitalMusicReviews: http://www.digitalmusicnews.com/stories/011509ifpi
Mark Hachman, S.S. (2010, June 24th). Apple iPhone 4 Antenna Problems Confirmed via Tests. Retrieved January 9th, 2012, from PcMag: http://www.pcmag.com/article2/0,2817,2365650,00.asp
Turner, S.C. (2005). The Media and Communications in Australia. Sydney: Allen & Unwin.
Organization (Apple)
Apple Inc. (Apple) was built on January 3, 1977. It is presently engaged in manufacturing, designing and marketing mobile communication and media devices, personal computers, and portable digital devices. It also sells a number of related software, peripherals, services, networking solutions, and third-party digital content and applications. The Company's products and services comprises iPad, iPhone, Mac, Apple TV, iPod a portfolio of consumer and professional software applications, the Mac OS X and ios operating systems, iCloud, and a number of accessory, service and support offerings. It also sells and provides digital content and applications through the iTunes Store, App Store, iookstore, and Mac App Store. y the end of year 2011, the Company, as part of a consortium, obtained Nortel Networks Corporation's patent portfolio. In February 2012, the Company obtained app-search engine Chomp.
Apple sells its products worldwide through its online stores, retail stores and direct sales force,…
Bibliography
McGregor, J. (2012). NATIONAL. Retrieved from Apple's Tim COOK faces leadership challenge on labor issue: http://www.washingtonpost.com/blogs/post-leadership/post/what-apples-dividend-and-stock-buyback-move-tells-us-about-apples-leadership-switch/2011/04/01/gIQAyXjBNS_blog.html
McGregor, J. (2012, march). NATIONAL. Retrieved from What Apple's stock move tells us about the company leadership switch:
Instead, by using this form of technology, persons across the world can be connected face-to-face. While it is true that we could meet via a group 'chat,' video conferencing allows the ease and subtleties of interpersonal dialogue. People are more easily able to establish warm and heartfelt connections with one another if they can see the person they are talking to, and they can also use body language, language inflections, and other ways to communicate their point. Of course, for people who are socially inhibited, video conferencing can be intimidating. But the advantage of being able to use visual aids such as PowerPoint and mimic the circumstances of a 'real world' meeting outweighs the disadvantages for most users.
In the future, the rise of mobile technology means that it is likely that groupware accessed via Apple and Android phones will make connecting via mobile technology a 24/7 part of the…
References
Coleman, D. (2005). Strategies for successful enterprise collaboration: Balancing people, process and technology. Akami. Retrieved from http://collaborate.com/sites/default/files/Akamaiwhite%20paper-Collaborationv3.7.pdf
Coursey, D. (2010, January 20). IBM intros Notes apps for BlackBerry, iPhone, Android. PC
World. Retrieved from http://www.pcworld.idg.com.au/article/333002/ibm_intros_notes_apps_blackberry_iphone_android/
Privacy and Security: Apple vs. Federal Government
With increased usage of smartphones and other mobile devices, concerns over unauthorized access to private and confidential data stored in the devices have soared. In recent times, Apple Inc., one of the largest manufacturers of smartphones in the U.S. and worldwide, resorted to robust cryptographic techniques in an attempt to protect data customers store on its devices. The move has led to a fierce battle between Apple and the federal government, with the latter citing national security concerns. The government's concerns over national security have gained further momentum following the discovery that one of the masterminds of the December 2015 San Bernardino terrorist attack owned an iPhone 5C (Stavridis). Unable to unlock the device due to Apple's strong encryption software, the Federal Bureau of Investigations (FBI) sought the intervention of the courts to compel Apple, under the premise of All Writs of 1789,…
It is not only subjective but also offensive. On the other hand, even if there may be cases in which people may be reluctant to work, this cannot be cause for generalization to the entire population that is not paying taxes. Further, the speaker dismisses this generalization when arguing that children, that do not pay taxes either, cannot be "punished" which means that at least they are not lazy.
Identify one psychological fallacy found in the speech. Provide the sentence and explain why it is a psychological fallacy
A psychological fallacy in the speech may be considered the one presented in the sentence "Before you know it, the Slackers will demand a new iPhone5." This sentence implies a generalization of an assumed practice on the one hand. Although the use of "iPhone 5" is symbolic, the speaker makes reference to a general good that the slackers may consider to be…
Carla Murray
Timothy Broyles
The number of online security breaches is increasing day by day. For instance, with the Sony Playstation data breaches to millions of small breaches; something must be done to protect the online security of citizens as well as our own government (Sony Playstation System Hacking). The question then becomes who is going to do it? Can the American citizens trust the United States government to ensure their security and thereby their very safety? In light of the fact that the Michigan police force has recently been found to use a forensic cell phone reader or Cellebrite upon routine traffic stops, the ACLU has called into question the ethics of seizing such information without probable cause. Are cell phones merely a tracking device as far as the police force is concerned? Does this not violate the Constitutional right we are guaranteed by our government? Most recently a…
Works Cited
Clemmitt, Marcia. "Privacy in Peril." CQ Researcher 17 Nov. 2006: 961-84. Web. 22
May 2011.
Hansen, Brian. "Cyber-Crime." CQ Researcher 12 Apr. 2002: 305-28. Web. 22 May 2011.
Katel, Peter. "Identity Theft." CQ Researcher 10 June 2005: 517-40. Web. 22 May 2011.
As students interact with the website and take assessments, the teacher is notified of the student's progress. Once the student submits his assessment, Molecular Workbench (2010) reports, "SAM activities end by generating a report that includes answers to multiple choice questions, annotated snapshots, and the text of open responses. These reports are emailed to the teacher. Students have a chance to edit reports before they are submitted." Use of this website could produce the next generation of scientists.
Technology used directly in the classroom to allow students and teachers to interact with each other includes the Audience Response System. According to Turningtechnologies.com (2010) the function of the system is declared, "TurningPoint audience response system integrates 100% into Microsoft® PowerPoint® and allows audiences and students to participate in presentations or lectures by submitting responses to interactive questions using a ResponseCard ™ keypad or other hand-held/computer devices." Made up of three basic…
Bibliography
Audio Response System. (2010). Retrieved on April 16 from http://www.turningtechnologies.com
DIIGO. (2010). Retrieved on April 16 from http://www.diigo.com/learn_more
Klopfer, E.; Osterwell, S.; Groff, J.; and Haas, J. (2009). "The Instructional Power of digital games, social networking, simulations and How Teachers Can Leverage Them."
Retrieved on April 12, 2010 from http://education.mit.edu/papers/GamesSimsSocNets_EdArcade.pdf
Now the Cincom main website and ancillary sites all are compatible with the pple iPad, iPhone and iTouch, in addition to the comparison features on the site itself, which allows for different software applications to be compared as well. s Cincom sells its own guided selling system, the company uses this technology to provide customers with knowledge-based search throughout the entire product lines and also through specific prepackaged solution bundles as well. This has been very effective in upselling customers to a specific, customized solution.
The use of information technologies has also drastically changed how the distribution of products is also handled, in addition to the delivery of services. Cincom had in the past relied on a manually-based contract management system that took months at times to coordinate pricing, delivered software updates and special requirements of customers. Each contract had to be manually updated and each change had to be…
A secondary factor is how the use of these technologies has accelerated the use of comparison analysis on the part of customers. Now the Cincom main website and ancillary sites all are compatible with the Apple iPad, iPhone and iTouch, in addition to the comparison features on the site itself, which allows for different software applications to be compared as well. As Cincom sells its own guided selling system, the company uses this technology to provide customers with knowledge-based search throughout the entire product lines and also through specific prepackaged solution bundles as well. This has been very effective in upselling customers to a specific, customized solution.
The use of information technologies has also drastically changed how the distribution of products is also handled, in addition to the delivery of services. Cincom had in the past relied on a manually-based contract management system that took months at times to coordinate pricing, delivered software updates and special requirements of customers. Each contract had to be manually updated and each change had to be approved by the controller of the company. As of 2009, the company completely redefined their contract management system and had it integrate into the Microsoft CRM system. This provided advance notice to the sales teams when a contract was about to expire, defined the terms of the contract, showed the history of the contract, and provided a scorecard of the lifetime value of the customer. With all this information, the sales teams now know when to begin discussions around a contract renewal and also know exactly what the prices are for the customers.
Within Cincom, any new software application cannot be released until a contract has been updated. In the past, the contract would be walked down to software distribution, where a CD was made and then shipped to the customer. This is no longer the case because software distribution is integrated directly to the contract management system. Now when a contract is renewed the CD is automatically prepared and shipped within hours. Customer satisfaction is way up as a result. A second area of where the combination of the CRM and contract management systems is paying off is in getting premium customer support sold to the largest accounts. Now with the combination of contract value and CRM data, sales reps are better able to manage their time and target only the most profitable and potentially high value customers for service upgrades. The result has been a 18% increase in profits for services in the last twelve months.
Mobile phones can also be used to create 'experiential' classes: "Images can be captured and uploaded to the Web through mobile weblogs (moblogs)…a team from Umea University in Sweden moblogged Jokkmokk's 399th Annual Sami Winter Market. Students applied their academic learning about the Sami to the real world, interviewing participants, conducting follow-up digital research on the fly, and uploading and expanding on commentary online" (Alexander 2004). The classroom spilled out conference, and all students in the class participated simultaneously, in a way they could not, had they traveled through the conference as a group or reported back to the classroom as individuals.
m-Learning thus has several demonstrable benefits. The first is its ease of access, where updated information and alerts can be sent immediately. It also offers options to pace a student's study so it is compatible with the student's other lifestyle demands. A student can learn while on the…
References
Alexander, Bryan. (2004, September/October). Going nomadic: Mobile learning in higher education. EDUCAUSE Review. 39. 5-28 -- 35. Retrieved January 19, 2010 at http://www.educause.edu/EDUCAUSE+Review/EDUCAUSEReviewMagazineVolume39/GoingNomadicMobileLearninginHi/157921
The 2009 Horizon Report. (2009). Retrieved January 19, 2010 at http://www.nmc.org/pdf/2009-Horizon-Report.pdf , pages 1-10.
Jacob, Seibu Mary & Biju Issac. (2007, June). Mobile learning culture and effects in higher
Education. IEEE Multidisciplinary Engineering Education Magazine. 2.2: 19-21
Ethics at Apple
Apple has been for some time now the leading manufacturer of innovative wireless technologies, including the iPhone, the iPad, iPods, and Macintosh computers that do more and set the table for other manufacturers to emulate "Mac" innovations. Following the death of Apple co-founder Steve Jobs -- and the emergence of Tim Cook as the new CEO -- the technology media and happy Apple consumers wait for the next launch of an innovative device that will change the way people communicate and retrieve information.
hat are the Apple values and ethics? The "Apple Values" section of the Apple Employee Handbook (circa 1993) sets the record straight on what is expected of employees. In short, Apple asserts that "…we will not compromise our ethics or integrity in the name of profit" (seanet.com). hat Apple does is "…set aggressive goals and drive ourselves hard to achieve them" and "build products"…
Works Cited
Gurman, Mark. (2011). Revealed: Apple's internal policies on employee social networking, speculating on rumors, leaking, blogging, and more. 9to5Mac. Retrieved May 27, 2012,
from http://9to5mac.com .
Mac Observer. (2011). Revealed: 10 big Apple Store secrets. Retrieved May 27, 2012, from http://theweek.com .
Marshall, Gary. (2011). Inside Apple: Cupertino's secrets revealed. Tech Radar. Retrieved May
Culture and media cannot be separated and hence advertising has a strong impact on culture and vice versa. It is interesting to see how media influence behavior and at the same times, accepts cultural changes and reflects the impact through advertising. One major example of this is the use of wireless communication. With increase in use of all wireless devices like ipods, iPhones and cell phones, the advertising has also taken on a new meaning ad method. Mobile advertising is now a common phenomenon where people get offers and deals even simple advertising messages through their wireless devices.
This shows how cultural changes impact advertising and how advertising in turn affects cultural trends. Advertising serves a very important purpose whether we admit it or not. It allows us to choose from a wide variety of alternatives. But what happens when advertising becomes a little too invasive. There is a good…
References
1. Marguerite Reardon. "Advertising seeps into the cell phone" CNET News.com Published: September 14, 2006. Retrieved online http://news.com.com/Advertising+seeps+into+the+cell+phone/2100-1039_3-6115617.html
2. Matt Richtel, Marketers Interested in Small Screen, January 16, 2006. New York Times.
3. Sarah Lacy. Cell Phones Ring for Marketers. December 23, 2004. Retrieved online http://www.businessweek.com/technology/content/dec2004/tc20041223_4480_tc119.htm
4. "Cell Phone Advertising has Promise" Sept 15, 2005. Retrieved online http://www.mobiledia.com/news/36373.html
Apple Company and how it recruits talent, how it selects and trains talent, and why it has become the most successful and most visible technology company in the world.
Description of Apple
The Apple Company (Apple Inc.) was first incorporated on the 3rd of January 1977. Apple is known for its excellence in "…designing, manufacturing and marketing mobile communication and media devices," according to the Apple profile written by Reuters. Steve Jobs and Steve ozniak worked together to invent the Apple computers (Apple I and Apple II), and Apple II was the first successful computer designed for home computing using a mouse-driven graphical device.
Meanwhile, today, the devices that Apple designs and manufacturers include personal computers, portable digital music players, iPhones, iPads, Macintosh products, apple TV among other electronic devices.
In addition to these products, Apple sells many peripherals, a variety of software programs, networking solutions and "…third-party digital content…
Works Cited
Evans, Jonny. (2010). On Apple vs. Google and the talent drought. Computerworld.
Retrieved August 7, 2012, from http://blogs.computerworld.com .
Gupta, Anil K. Executive Resource Planning and Development. (1992). Human Resource
Planning, 15(1). Retrieved August 8, 2012, from http://www.organizationvalueadded.com/documents/mvc_strategy_structure.pdf.
ELIANT ON TECHNOLOGY?
Importance of Technology
Now-a-days, technology has revolutionized everything that is happening around the world and most of the people are heavily dependent on modern technology. Since people are relying more on technological gadgets, it has been observed that there has been decline in various skills especially writing, communication and critical thinking skills. However, some argue that technology has brought positive implications in people's lives and unlimited benefits outclass the drawbacks associated with technology (May & Marsden, 2010). As technological gadgets such as laptops, computers, iPads, iPhones and tablets have become a vital part of everyone's life, people are making less use of their ideas and relying on suggestions made by these technological software.
There is no denial of the fact that technology in various cases has made lives simpler for people but there are numerous consequences associated with each technological development which becomes evident after years of…
References
Antonio, E. (2010). Comparative analysis of cultural dimension in the management of Japan and Romania. Retrieved September 28, 2012 from http://fse.tibiscus.ro/anale/Lucrari2010/039.%20Antoniu%20Eliza.pdf
Baxter, J. (2009). The Good and the Bad Things About Technology: Technology Pros and Cons. Retrieved September 28, 2012 from http://voices.yahoo.com/the-good-bad-things-technology-4584097.html
Ghemawat, P., & Reiche, S. (2010). National Cultural Differences and Multinational Business. Retrieved September 28, 2012 from http://www.aacsb.edu/resources/globalization/globecourse/contents/readings/national-cultural-differences-and-multinational-business.pdf
Kobayashi, J., & Viswat, L. (2010). Cultural Expectations in Expressing Disagreement: Differences between Japan and the United States. Retrieved September 28, 2012 from http://www.asian-efl-journal.com/PTA/Nov_2010_Kobayashi.pdf
Marketing Problem Nokia
Marketing problem: Lack of product innovation
Current marketing environment of Nokia
Marketing Problem Nokia
Nokia Corporation is a Finnish company that manufactures mobile phones, mobile computers, and networks. The company also provides services such as maps and navigation, music, media and software solutions for mobile phones. From late 1990s to late 2000s, Nokia remained the highest mobile selling company of the world. This however has changed recently and many other companies have effectively reduced the market share of Nokia. There are many causes of this decrease in global mobile sales share of Nokia however; one marketing issue has caused this downward journey more than others. The company reported having negative € 2.3 billion of operating income in FY 2012 whereas net income of the company was also reduced to -€ 3.1 billion in 2012 (Nokia Annual eport, 2012). Although Nokia was the first company to have launched…
References
Ewing, A., Moritz, S. & McMahon, M. (2013). Nokia Unveils Lumia Phone with Camera to Revive Demand. Bloomberg Businessweek. Retrieved from: [ http://www.businessweek.com/news/2013-07-11/nokia-to-sell-phone-with-high-resolution-camera-to-revive-demand ]
Gassee, J.L. (2012, April). Nokia: Three Problems for deposed king of Mobile Phones. The Guardian. Retrieved from: [ http://www.guardian.co.uk/technology/2012/apr/23/monday-note-nokia ]
Nokia Annual Report. (2012). Enabling a Mobile World. Nokia Siemens Networks. Retrieved from: [http://i.nokia.com/blob/view/-/2268488/data/3/-/NSN-form-2013.pdf]
Apple -- Outsourcing manufacturing operations
Apple Inc. is a very powerful American company that has been outsourcing its manufacturing in a very successful manner and for a very long time as, majority of its manufacturing takes place in China.
It has been since the 1970s that the concept of outsourcing is being used however; it is only in the recent years that it has become very popular as big companies such as Apple have started making use of it. Today more and more companies are opting to outsource a lot of their projects and departments whether on a national level or on an international level. This is being done by the companies in order to improve their efficiencies and reduce their production costs.
Advantages
There are a lot of advantages associated with outsourcing such as, low production costs, faster delivery, more products in less time, increased cash flow, quick and…
References
Duhigg, C., Bradsher, K., (2012, January 21). How the U.S. Lost Out on iPhone Work. The New York Times. Retrieved from http://www.nytimes.com/2012/01/22/business/apple-america-and-a-squeezed-middle-class.html?pagewanted=all&_r=1& ;
Corbett, M. (2004). The Outsourcing Revolution. Retrieved September 12, 2014 from http://www.economist.com/media/globalexecutive/outsourcing_revolution_e_02.pdf
Outsourcing to China A Case Study Revisited Seven Years Later. (n.d.). Retrieved September 12, 2014 from http://www.dfma.com/truecost/revisited.pdf
Summary
Ideas are part of the grand process of business. Businesses create unique products and services that are then marketed to a customer base. This involves the use of innovation, commercialization and intellectual property rights to both create something unique, have the ability to market, and have the rights to protect it. Without either of these aspects, it can be difficult for a business to generate something worthwhile.
The case study of Apple Inc., and the iPhone is one that provides the tell-tale sign of innovation. People like Steve Jobs work hard to contribute something to their respective industries that is one of a kind, thus making their companies highly successful. To be a pioneer in an industry is to gain a chance to dominate in an emerging or established market. The iPhone represents the epitome of a new product revolutionizing the cell phone and electronics industry.
Without the hard…
Apple Inc.
Feras Awwad
Apple is one of the world's principal producers of a product mix consisting of a range of electronics goods and gadgets, as well as their related software applications, in a broad range of different international industry segments. The company operates on an oligopolistic model and sells products that are relatively inelastic. A microeconomic analysis is used to discuss the relevant factors and make recommendations based on these insights.
Analysis of Apple Inc.
History of Apple Inc.
Supply and Demand for iPhone 7
Cost Structure
Apple's Market
Analysis of Apple Inc.
Similar to the path that Moore's law, the number of people and devices connected to the internet is growing at an exponential rate; although this trend could never mirror the advances in processing power that has been achieved, it is significant nonetheless. For example, in 2016, it was estimated that 3.4 billion people are connected to…
Works Cited
Archanco, E. (2017, March 30). The Price Elasticity of the iPhone Demand. Retrieved from The Technalyzer: http://thetechnalyzer.com/price-elasticity-of-the-iPhone-demand/
Balani, M. (20'5, August 5). Apple is in the middle of a 'super cycle' that might hurt sales in China this year. Retrieved from Mukesh Balani: https://mukeshbalani.wordpress.com/2015/08/05/apple-is-in-the-middle-of-a-super-cycle-that-might-hurt-sales-in-china-this-year-aapl/
Blodget, H. (2012, Aug 2). In Case You Had Any Doubts About Where Apple's Profit Comes From... Retrieved from Business Insider: http://www.businessinsider.com/iPhone-profit-2012-8
Campbell, M. (2016) Apple R&D spending jumps to $2.5B in Q2, accounted for 5% of total revenue. Apple Insider. Retrieved April 9, 2017, from http://appleinsider.com/articles/16/04/27/apple-rd-spending-jumps-to-25b-in-q2-accounted-for-5-of-total-revenue
Apple Inc. Supply and Demand
Apple is a U.S. multinational company that specializes in manufacturing and marketing of electronic products. Top Apple brands include iPhone, iPod, Apple Computer, and iPad. Globally, Apple is ranked as the second largest global electronic company with over $215.6 Billion revenue at the end of the 2016 fiscal year. Apart from the company superior financial performances, Apple has enjoyed high demand for its products globally based on the stylish method employed in designing the products. The iPhone is one of the major products of Apple Inc., and the company has recorded superior demand for the product since the product has been launched.
The objective of the paper is to investigate the supply and demand for the iPhone.
Supply and Demand for iPhone
The theory of supply and demand illustrates the quantity demanded versus the quantity supplied in the market. (Mankiw, 2007). The study discusses the…
Reference
Statista (2017). Apple's revenue worldwide from 2004 to 2016 (in billion U.S. dollars). Statista Inc.
Statista (2017). Global Apple iPhone sales from 3rd quarter 2007 to 1st quarter 2017 (in million units) Statista Inc.
Mankiw, N. G. (2007). Principles of Economics, (4th Edition). Cengage Learning. USA.
If consumers believe this, they will be willing to pay higher prices. Much of the success of the iPhone is associated with the ability of Apple to make this connection with consumers, because without such associations, consumers would not be willing to spend extra on an iPhone and would probably spend more time comparison shopping different smartphones. In essence, Apple wants its customers to purchase an Apple, rather than product that delivers a specific bundle of benefits.
The iPhone has a strong market share in smartphones, and has allowed Apple to emerge as a power in mobile devices. This indicates that the company has been successful in creating the brand associations that drive the product differentiation in the iPhone. Other smartphones compare poorly with respect to brand associations next to the iPhone for a couple of reasons. One is that there is some confusion between the platform brand (i.e. Android)…
Technology on Customers in egard to the Following
The greatest change in technology has been in the delivery of information. This has impacted the developed and developing world alike. So the firms in U.S., for example, spend more on office-based functions of information handling which has been the major change and has dominated the patterns of development and brought about a change in the structure of work and growth. The modern business depends upon the way information is processed and made useful. (Allen; Morton, 1990) Based on that, companies have changed their strategies of manufacture and technology to suit the needs of customers.
The mobile bandwidth gave more impetus to the merger of the internet, music and the basic telephony and the 'mobile phone' has been converted to a workstation that has become multipurpose. Thus gadgets like PDAs, iPods, and camera phones, Blackberry and Wi-Fi have made the consumer technology's…
References
Allen, Thomas J; Morton, Michael S. Scott. (1990) "Information Technology and the Corporation of the 1990s: Research Studies." Oxford University: New York.
Andrews, Paul. (2004) "Apple's iPod strategy is familiar tune"
Seattle Times, p. 11.
Burke, Dan; Morrison, Alan. (2001) "Business @ the Speed of Stupid: Building Smarter
(Apple iPhone: Revolutionary Phone)
Revenue and Profit & Loss for 2005:
For the fiscal year 2005, Apple nc. earned revenue of $13.93 billion and a net profit of about $1.335 billion thereby showing an annual growth of 68% and 384% respectively. This represents the highest revenue on an annualized basis and net profit in the history of the company. (Apple Reports Fourth Quarter Results)
Company Location:
Apple nc. is headquartered at "1 nfinite Loop, Cupertino, CA 95014-2083, U.S." incorporated in the year 1976. t operates in every major country and location as stated in its website www.apple.com.(Apple, nc. (Apple)
2) Competing in global markets:
Apple has an illustrious past of always making application of cutting edge technology, slick design and customer friendly software to break the usual lock jam in which our machines have the potential to perform some works, nevertheless the developers have not been able to see the…
Its latest iPhone displays a rare implementation of the ultra-modern features such as integrating contacts with the phone function. The simply outstanding feature Visual Voicemail lets one view on screen the complete. According to the CEO, Steve Jobs, the iPhone is the most excellent iPods the company has ever been able to make. As regards competing in the global markets is concerned, web browsing happens to be the point where the iPhone leaves competitors a whole generation behind. It actually performs the job of compressing the Internet on a palm sized machine. Apple has been working strongly at enchaining the inaugural version of the iPhone by inviting web-based applications for it iPhone. Even the people who never buy the product are going to benefit from its excellent features. Nevertheless, for all its virtues, the iPhone continue to be a still risky proposition as it is yet to be demonstrated that, regardless of the wow factor, a lot of people are prepared to shell out several thousands of dollars higher compared to the present rate for the phones. (at Last, the iPhone)
3) Personal insights and opinions on Apple Inc.:
Steve Jobs together with his high school friend Steven Wozniak developed the Apple I computer in 1976 which saw the birth of Apple computer. Following a slew of subsequent launches, Apple was able to launch the Macintosh or Mac which is a PC for $500. After that a series of Powerbooks and iBooks were launched including the iBook. At this point, Apple made a strategic shift towards digital music and video such as the iMovie and the iDVD. The company hoped making Mac the "Digital Hub" of the new Digital Lifestyle" which would refurbish the sales of Apple and assure its long-term security. In 2001, Apple launched the iPod which
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Benefits
When a company wants to promote a featured application or product, there are many ways to grab the instant attention of possible consumers. One option that should be considered is the use of large, vibrant and clear images. This option will immediately grab the attention of the individual viewing it. It will only take a few seconds of viewing a particular item to know if it would interest or be beneficial to the consumer. The first announcement of the Apple iPhone was during the 79th Academy Award Show in a commercial where the iPhone said "Hello" followed by several well-known movie stars and celebrities handle the phone by cameo appearances (Mickalowski, Mickelson, and Keltgen, 2009). The pictures of the product should be descriptive enough on their own, leaving the written content to a minimum. The ad should keep the content brief but informative by using bold and…
References
Mickalowski, K, Mckelson, M., and Keltgen, J. (2009). Apple iPhone Launch Study in Effective Marketing. Retrieved March 18, 2011 from http://www.scribd.com/doc/16513681/Apples-iPhone-Launch-a-Case-Study-in -
Effective-
Marketing
Schrank, J. (2011). The language of advertising claims. Retrieved March 18, 2011 from http://home.olemiss.edu/~egjbp/comp/ad-claims.html
e. English-Mandarin) or for multiple packs (i.e. 12 language packs). There is only one competing product on the iPhone App Store and it does not have these capabilities. The product is a complement to the existing line of iTravl translators and Lingvosoft applications for other high-end multi-function mobile devices.
Because the product has a high-end position, it should be priced accordingly. The current prices for Palm OS for example range anywhere between $79 for single language packs to $199 for multiple language packs. The iPhone applications should be priced within a similar range. The current competitor Mobile Glot has their basic dictionaries priced for free, which reflects the low quality of their product relative to Ectaco's products.
The placement for this product will be the iTunes App Store. This is the sole outlet for such applications specific to the iPhone. The target market searches the app store for these products…
Works Cited:
Translation.net. (2010). Handheld devices and PDA software & utilities. Translation.net. Retrieved January 25, 2010 from http://www.translation.net/handheld.html
Middleton, C. (2009). Let technology do the talking: Testing mobile translators in Chinatown. The Telegraph. Retrieved January 25, 2010 from http://www.telegraph.co.uk/travel/travelaccessories/4370561/No-longer-lost-in-translation-Testing-mobile-language-devices-in-Chinatown.html
FedSpending.org. (2010). Contracts to Ectaco. FedSPending.org. Retrieved January 25, 2010 from http://www.fedspending.org/fpds/fpds.php?company_name=ectaco&sortp=r&detail=0&datype=T&reptype=r&database=fpds&fiscal_year=2005&submit=GO
White, J. (2008). Start your engines: Mobile application development. DevX.com. Retrieved January 25, 2010 from http://www.devx.com/SpecialReports/Article/37693
Apple Computer is one of the great corporate success stories of the past decade. On the back of a successive string of hit products, the company has experience rapid growth over the past several years. In its last fiscal year, ended 9/25/2010, Apple earned $14 billion on revenues of $65.2 billion (Apple Inc. Fiscal 2010 Form 10-K). These figures increased 70% and 52% respectively in fiscal 2010. Apple has a stellar balance sheet and its stock price is now at a lofty $315 per share (MSN Moneycentral, 2010).
Apple's primary business is in consumer electronics. The company's core businesses are in personal computers, mp3 players, smartphones and electronic media. Apple's leading products include the Mac line of computers, the iPod, the iPhone and the iPad tablet computer. The company's media properties include the iTunes music store and the iPhone App Store. Apple operates a number of proprietary retail outlets and…
Works Cited:
Apple Inc. Fiscal 2010 Form 10-K. Retrieved November 28, 2010 from https://www.apple.com/investor/
BBC. (2010). Apple iPad tablet gathers crowds for UK launch. British Broadcasting Corporation. Retrieved November 28, 2010 from http://www.bbc.co.uk/news/10176138
Burrows, P; Grover, R. & Green, H. (2006). Steve Job's magic kingdom. Business Week. Retrieved November 28, 2010 from http://www.businessweek.com/magazine/content/06_06/b3970001.htm
Delahunty, J. (2009). iPod market share at 73.8%, 225 million iPods sold, more games for Touch than PSP and NDS: Apple. AfterDawn.com. Retrieved November 28, 2010 from http://www.afterdawn.com/news/article.cfm/2009/09/09/ipod_market_share_at_73_8_percent_225_million_ipods_sold_more_games_for_touch_than_psp_nds_apple
Fictional ase Study
Fortsworth ompany has made positive strides for itself despite the existing industry rivalry
The use of key resources and abilities incorporating industry-leading design groups, talented hardware, and software engineers has bolstered the company's prospects (Aaker, 2008).
Fortsworth ompany cannot depend on its current glory since it may change any time
It must invest in emerging and expanding markets as income sources (Russ, 2010).
Regardless of the positive strides that Fortsworth ompany has made for itself, the solid rivalry within the industry and other external variables present formidable tests to the firm. The personal computer business sector is coming to be progressively commoditized, accelerating powerful competition around contenders within the industry, driving costs down, and making conceivably damaging price wars. The use of key resources and abilities incorporating industry-leading design groups, talented hardware, and software engineers supported by a sizeable research and development plan under the stewardship of…
Customization of machines is determined by gaming besides appearance and specifications (Fischer, Gebauer & Fleisch, 2012).
The personal computer industry has numerous successful and viable competitors who offer comparative items. While recognizing cost alone, a few groups outline the industry rivalry. Firms contend in groups at the low-end, upper-middle range, middle range, and high end. Within such competitive teams, value normally equates to capability or number of features. These firms depend on what the product is intended to be utilized while firms at the easier end of the cost spectrum contend on price value (Fischer, Gebauer & Fleisch, 2012).
Corporate social responsibility entails strategies that companies embrace to minimize the organization's effect to the environment while offering value to society. In turn, this meets the needs and demands of various stakeholders. Although Fortsworth Company has an already existing corporate social responsibility, there exists the need for the organization to be more included in corporate social responsibility. Some initiatives that