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Business Plan
Marketing Business Plan
This proposal is a precursor for a fully evaluative marketing business plan. It will be used to create a dedicated and focused marketing campaign that aims to increase the overall sales of our new fuel efficient vehicle. The proposal seeks to offer a sound plan to increase vehicle sales through a combined sales and marketing approach.
The need for this more aggressive marketing campaign arose after management discovered that the overall cost per unit greatly exceeded expectations and would therefore require a much greater levels of sales success. To achieve these higher levels of sales success, we will more than likely be required to clearly define a unique niche consumer base. The objective of this proposal is to create a viable blueprint for designing a marketing strategy and then using it as the foundation for a successful marketing campaign that increases vehicle sales.
Keys to success
The proposed marketing plan will focus on the basics...
By applying a thorough understanding of the target market and then applying the 4 P's of marketing, we will be able to achieve our goals of high levels of vehicle sales and eventual profitability:
Product
Price
Placement
Promotion
A key to sales success for a uniquely defined vehicle such as our new fuel efficient automobile is a matter of identifying, attracting and retaining our niche target customer base. Per unit cost of our vehicles will limit our ability to approach future marketing efforts with a price only strategy. This then entails that we will have to accentuate our campaign with the other aspects of the marketing formula. In other words, this campaign will focus on product, promotion and placement which will offer an ideal opportunity to take the focus off of price.
A second key to success will be to utilize SWOT analysis. By us implementing a thorough SWOT analysis, we will be able to take advantage of insights into the strengths,…
References
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