Case study research methodology and applications

Business: Public Relations

E-mail to PR Director:

Don't worry

Karen

Hope you're feeling a little better. To be completely honest with you, I really think I have this fiasco saved…or at the very least, salvaged with the best of all possible outcomes under the circumstances. I'll spare you the details, but they're attached as a file for whenever you feel up to it. I'll be monitoring e-mail all night in case you want to type before you can talk…or text me as usual.

Attached File to PR Director:

File: NewlyManager-11-17-07.doc

Basically, David knows he really screwed up…very apologetic. Turns out we're in better shape because of it because Newly has no idea David never told us about it. I actually suggested that it would be much better for him if you never found out that it was his fault and not Newly's, because you would never even consider "pursuing remedies" against Newly, given our relationship with HIM. He's going to pull out all the stops to make it right…he says Newly is hands-off enough that he doesn't really make a fuss about meet and greets…pretty much carte blanche for David to work us in when we need.

I'm also attaching the releases if you want to review…again, not worth dragging yourself up for, but let me know if you need any changes before they go to Brad. Obviously, I took a little license with the phrase "appearing with" but, technically, it's true, so Feel better,

-Alex

Attached File to PR Director:

File: SterlingPR (1)-11-17-07.doc

Press Release 11/18/07 City Symphony

It is with very mixed feelings with which the City Symphony must announce an unavoidable change in it's schedule for this week's anticipated performances by the City Symphony's own Josh Newly. However, Mr. Newly has very graciously offered to host a private cocktail hour in conjunction with his rescheduled appearance for any of his fans disappointed by this last minute change. Mr. Newly was offered the unique opportunity to participate in a European project where he will be appearing with Liang Wang, principal oboist of the New York Philharmonic. Naturally, we encouraged Mr. Newly to pursue the opportunity, notwithstanding our disappointment at having to postpone his appearances.

Luckily, we have managed to secure the services of Mr. Drew Sterling, the immensely talented young baritone soloist who will be replacing Mr. Newly in both performances this weekend. As many of you already know, Mr. Sterling is a graduate of Berklee College of Music and the Boston Conservatory and a breathtaking performer in his own right. His debut CD received critical acclaim last year. Please join us this Friday morning for an interview with Mr. Sterling Friday morning at 10:00.

E-mail to Russell Witherspoon:

Subject: "Help"

-Alex

Attached File to RS

File: SterlingDraftExcerpt (1)11-18-07.doc

What we're going with as of now:

It is with very mixed feelings with which the City Symphony must announce an unavoidable change in it's schedule for this week's anticipated performances by the City Symphony's own Josh Newly. However, Mr. Newly has very graciously offered to host a private cocktail hour in conjunction with his rescheduled appearance for any of his fans disappointed by this last minute change. Mr.