Public Relations Essays (Examples)

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Public Relation Corporate Social Responsibility

Words: 2864 Length: 7 Pages Document Type: Essay Paper #: 60296730

Public elations (Corporate social responsibility)

The term 'Corporate Social esponsibility' refers to the social responsibility that a Company must honor towards the public, especially those people who have direct contact with and are therefore directly affected by the policies and actions of the company. The feeling that the social responsibility of multi-national companies are not of such standards that would satisfy the general public has lead to widespread protests and demonstrations against these companies at almost every free-trade meeting at the regional and national as well as the multi-national levels. The protests are also generally against worldwide globalization. Almost all major multinational companies are found lacking in their responsibilities towards the public. It is not at all sufficient for a company to satisfy its shareholders and investors and employees and the community in which they function from; in fact, these companies are expected to be aware of and take an…… [Read More]

References

CEO's Message" HP Standards of Business Conduct. Retrieved at  http://www.hp.com/hpinfo/globalcitizenship/csr/sbcbrochure.pdf . Accessed on 7 September, 2004

Corporate Social Responsibility" 2004. Retrieved at http://www.takingitglobal.org/themes/csr/. Accessed on 7 September, 2004

Corporate Social Responsibility" Retrieved at http://www.hp.com/hpinfo/globalcitizenship/csr/. Accessed on 7 September, 2004

Danng, Lyng. 2004. "Who is monitoring the multinational?" 17th May. Retrieved at http://www.vibewire.net/articles.php?id=2671Accessed on 7 September, 2004
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Public Relation Political Environment President Obama Recently

Words: 608 Length: 2 Pages Document Type: Essay Paper #: 73473501

Public Relation Political Environment President Obama recently publicized support gay marriage. hile acknowledging power legislate marriage rests states federal government, Obama's announcement historic marked time a sitting President publicly supported gay marriage

To Katzenberg & Spielberg

Re: Support for gay marriage

Recently, some members of the Dreamorks family have raised objections regarding the proposed support for President Obama's reelection campaign in light of Obama's declared support for gay marriage. hile no endorsement, particularly by a family-friendly organization such as Dreamorks should be undertaken lightly, from a PR standpoint the support of the Obama campaign will not harm the reception of the company's output and in fact might even be an asset,

First and foremost, Obama support's for gay marriage is merely rhetorical. Obama's personal beliefs have little impact in terms of what is actually passed by the states. Obama's articulated support will not strike down the recently-passed North Carolina amendment…… [Read More]

Work Cited

Blumenthal, Mark. "Gay marriage polls: The trend is clear." Huffington Post. 9 May 2012.

[10 May 2012]  http://www.huffingtonpost.com/2012/05/09/gay-marriage-polls-trend_n_1504577.html
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Public Relation Is an Important Element That

Words: 475 Length: 2 Pages Document Type: Essay Paper #: 28824258

Public relation is an important element that can lead a business or a career to success. Public relation is a form of communication that harmoniously allows the connection and involvement to other business elements, can be another business organization or another business partner. An effective public relation is in fact being used as a mode of enhancing an individual's, or an organization's, business relationship to others.

One example of an effective use of public relation is in the area of marketing. To be able to gain recognition to many customers or business partners, a good business relationship must be established between parties to build trust and confidence. This establishment of good business relationship can be achieved through an effective public relation that is exercised and demonstrated by an organization. For instance, in marketing, one way to establish this is by focusing on the elements that will provide benefits to customers.…… [Read More]

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Contribution of Public Relation to Brand of Mcdonald's

Words: 2332 Length: 8 Pages Document Type: Essay Paper #: 82823781

Public relation is one marketing strategy that helps in the growth of product branding. An effective public relation activity can increase the popularity of one brand if done in a method that would provide benefits to the public. Among the many companies that race to being number one in the eyes of the public and within the industry where they belong is McDonald's. Since the company's birth decades ago, there have been a large number of public relation activities that they have pursued to gain the trust of the public in the fast food industry. Today, the company is among the famous fast food chains that are strategically located in many towns and cities, and most especially around the world.

In this paper, we will try to evaluate how public relation contributes to the brand of McDonald's. McDonald's is a well-known global fast food chain company and it is apparent,…… [Read More]

Bibliography

PRBLOG 2004, Strategic Public Relations, Available at:

 http://prblog.typepad.com/strategic_public_relation/2004/03/who_will_wear_y.html 

BBC NEWS 2004, Burger Giant Plans Clothing Range, Available at:

 http://newsvote.bbc.co.uk/mpapps/pagetools/print/news.bbc.co.uk/2/hi/business/3567529.stm
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Managing Advertising Sales Promotion Public Relation and Direct Marketing

Words: 4174 Length: 14 Pages Document Type: Essay Paper #: 80914305

Managing Advertising, Sales Promotion, Public Relation and Direct Marketing

Hundreds of theories exist that examine, outline, define and analyze the best methods for managing advertising, sales promotion, public relations and direct marketing campaigns. Slick advertising agencies offer manufacturers and retailers a variety of tools that do in fact support the advertising and sales promotion process. The primary key element however, that is common among all of these areas, and the one factor that truly will influence a marketing, sales or public relations campaign's success in the marketplace, is the ability to target audiences and respond effectively to consumers ever changing wants, needs and desires.

Consumers are becoming increasingly shopping savvy. The advent of technological advances such as the internet have allowed consumers new avenues for researching products and services on online at anytime. Most consumers have discovered that bargains can be found just about anywhere nowadays with a click of…… [Read More]

Bibliography

Alonso, J. Shintaro, O. "Right messages for the right site: online creative strategies by Japanese multinational corporations." Journal of Marketing Communications, Vol. 9, No.4, (December) 2003. 221-239

Axarloglou, Kostas. "The Cyclicality of New Product Introductions." Journal of Business Research, Vol. 76, no. 1: University of Chicago

Brucks, M. & Grewal, D., Ozanne, J. & . "A Study of Information Search Behavior during the Categorization of New Products." Journal of Consumer Research, 18 (March) 1992, 45204663

Hellenbeck III., Edward. A. November 11, 2003. "Great Service: The Key to Sustainable Differentiation." Marketing Profs.com. Available:  http://www.marketingprofs.com/preview_dp.asp?file=/3/Hellenbeck1.asp
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Public Affairs Management MLB and

Words: 732 Length: 2 Pages Document Type: Essay Paper #: 42183883

The critics of the drug testing policies argue, however, that the policies work to unfairly single out specific athletes for close scrutiny, tempts many of these same athletes to find ways to cheat the test, and that testing also violates the Constitutional right of privacy (McCabe & icciardelli, 2001).

Analysis

Both arguments are significant, but the main point is that these testing policies and the steroid use that they are involved with have to be dealt with by those that handle public relations, both involving the players and the media/public. Without these public relations individuals, the players could have serious problems with the way that they were viewed by the public, and those that want or do not want the testing could also be viewed rather harshly, so it is important that they have good public relations. This is not always easy, as there are many issues that must be…… [Read More]

References

Diacin, M.J., Parks, J.B., & Allison, P.C. (2003). Voices of male athletes on drug use, drug testing, and the existing order in intercollegiate athletics. Journal of Sport Behavior, 26(1): 1-16

McCabe, M.P., & Ricciardelli, L.A. (2001). Parent, peer, and media influences on body image and strategies to both increase and decrease body size among adolescent boys and girls. Adolescence, 36: 225-240.

Yesalis, C.E., Kennedy, N.J., Kopstein, A.N., & Bahrke, M.S. (1993). Anabolic-androgenic steroid use in the United States. Journal of the American Medical Association, 270:1217-1221.
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Public Communication in December 2005

Words: 2469 Length: 7 Pages Document Type: Essay Paper #: 46084230

A good example of some of the different texts that were utilized to insight anger and violence can be seen with one that was sent to number Anglo Saxons in the commonwealth. Where, it would encourage all youth in Western Australia to show up at Cronuella each, in an effort to protect the beach and women. This is significant, because it shows how the use of heated SMS messages could help to enrage both groups. As this form of written communication would increase the overall amounts of rage that the two side were feeling towards each other.

Visual languages were used to help increase the overall negative opinions that many Australians would feel towards the Arabs. Where, the women and men would dress differently in public (with many women covering themselves). This is problematic, because it would cause a number of groups in society to view Arabs as untrustworthy, based…… [Read More]

Bibliography

Racial Tensions at Cronuella Beach. Everything 2. 2005. Web. 29 Oct. 2010.

"Responsible Gambling and Reconcilation Australia Campaigns and Link to Celebrity Gambling Story." N.d.

Gouggin, Gerald. "SMS Riot." Journal of Media Culture. 2006. Web. 31 Oct. 2010

Perera, Suvendrini. "Aussie Luck."ACRAWSA 3.1 (2007). Print.
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Public Management and Administration of Water Scarcity

Words: 1688 Length: 4 Pages Document Type: Essay Paper #: 25037550

Public Management and Administration of ater Scarcity Scenario

You are a successful upper manager at an important federal agency. The President and Congress have become concerned about scarcity of potable water in the United States. (ater levels in lakes, reservoirs, and rivers have been dropping steadily, perhaps as a result of climate changes.) Because of the faith the President and Congress have in you, you have been confirmed as the head of a new but relatively small agency to address this threat. In an unusual move, you are given adequate funding and a free hand in designing this new agency. hat do you want this agency to look like? How big would it be? hat kind of organizational design would you want? How will it behave?

From a purely knowledge-oriented perspective, the current drought may be due to a variety of causal factors, including climate shifts, poor conservation, or a…… [Read More]

Works Cited

Kloza, Brad. (2004) Wet Water Shortage. Science Central. Retrieved on July 16, 2004 at http://www.sciencentral.com/articles/view.php3?article_id=218391704

Kulzick, Raymond (2001) "Organizational Types." Retrieved on July 16, 2004 at  http://www.kulzick.com/milesot.htm
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Public Attention Drawn to Cruelty

Words: 2074 Length: 6 Pages Document Type: Essay Paper #: 36045776

In surveying the player's responses to Vick's situation, the journalists were bringing about public reaction to be evaluated to determine what direction to take their stories in. It demonstrated that,.".. survey respondents who experience difficulty answering questions respond differently to related subsequent questions than do those who do not experience such difficulty (JA, Effects of urvey)."

The story of animal abuse in dog fighting was one that caused polls to be taken to measure public opinion. That public opinion was in strong support of the animals that Vick had abused and used in an abusive manner. The journalistic tactic was one wherein the journalists used the opportunity for the public to speak out, to be heard, to participate in the outcome of Vick's legal proceedings as an incentive to be surveyed publicly. "In an effort to counter mounting problems of non-cooperation, survey organizations are increasingly offering incentives to respondents, sometimes…… [Read More]

Some animal lovers have attempted to deal with the problem of young people being indoctrinated into the sport of dog fighting by creating more social and legal ways to be entertained, and to compete. "Concerned by the increasing number of youths involved in dog fighting, former animal control officer Sue Sternberg decided to do something about it. In 2002, Sternberg started Lug-Nuts, a program that encourages inner-city teens to enter their dogs in weight-pulling competitions instead of fights (NG JA a Humane)."

Sternberg's efforts are interesting, and there should be research devoted to the outcomes she is experiencing in the program. "Within this context, this analysis is predominantly definitional, seeking to isolate the unique features of qualitative research (JA QRRC)."

As the Michael Vick legal processes unfold, we can expect to see and hear much more about the life and fate of the American Bull Terrier.
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Public Communication

Words: 1606 Length: 5 Pages Document Type: Essay Paper #: 73134695

Public elations Plan

Marketing experts always claim that a well planned public relations campaign is often more effective as compared to advertising. Public relations is in most cases confused with merchandising, advertising, promotion or other buzz words that are used in marketing communication. Public relations involve doing something newsworthy which one wants to communicate and telling the audience what you have done. Most common public relation vehicles include briefs, news release and so on. This paper will look at developing public relations plan. It will highlight on mix of media that can be used in the implementation of a public relations campaign and a detailed explanation of the objectives for each of these media forms.it will also look at how an organization can take advantage of community relations in order to generate positive publicity. Government relation tactics as part of the organization's public relations campaign and how these tactics will…… [Read More]

References

Examples of Public Relations Campaigns. Retrieved February 28, 2014 from  http://smallbusiness.chron.com/examples-public-relations-campaigns-10110.html 

Rinrattanakorn, P.(2009).Public Relations Campaigns. Retrieved February 28,2014 from  http://espuc.east.spu.ac.th/eoffice/Journal/filepdf%5CA4739.pdf 

Tldo.org.(2010).Guide to managing media and public relations in Linux community. Retrieved February 28,2014 from  http://www.tldp.org/LDP/Linux-Media-Guide/Linux-Media-Guide.pdf
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Public Administrator Often Goes Unappreciated Because These

Words: 654 Length: 2 Pages Document Type: Essay Paper #: 69884707

public administrator often goes unappreciated because these underrated professionals often work behind the scenes, in offices and in the field. But the work they do invariably affects our lives. One day as I was stopped at a red light, it occurred to me that at some point a person actually decided how many minutes this light would last, and whether or not to place it at this intersection in the first place. Driving down the road, I also contemplated the strategic planning of roads and their locations to and from the suburbs. At some point, public officials worked with consultants and other experts for things that most people take for granted every day. The locations of schools and other publicly funded facilities like water treatment plants are all determined by city planners. How much money to allocate for specific resources isn't easy and requires years of training and experience. For…… [Read More]

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Public Offerings Morningstar's & Google's

Words: 1447 Length: 4 Pages Document Type: Essay Paper #: 42956587

The executives at Morningstar had deliberated that their decision with a lot of people, inclusive of critical investment bankers prior to the actual offering. The minimum experience of an auction IPO companies are normally encouraging. One recent occurrence has been the recent exclusion wherein CyroCor Inc. offered shares through the auction route at $11 per share in a July auction and has lost 50% of its value since then. It follows from this that the auction route for raising capital through issue of shares does not favor every company. However, there are some positive aspects and companies must fancy the odds of auction route as the real option. All companies encounter a non-stop auction for their stock from the point they start trading in public. (Syre 2005)

Wall Street was extremely cynical as regards the Google's Dutch-auction IPO, that restricted banker's impact by opening biding to the public and fixing…… [Read More]

References

Carter, Adrienne. "Morningstar Follows Google's Lead" Business Week, 10 January, 2005. http://www.businessweek.com/bwdaily/dnflash/jan2005/nf20050110_8372_db035.htm

Carney, Beth. "IPOs: Going, Going.. Not so fast" Business Week, 16 August, 2005. http://www.businessweek.com/bwdaily/dnflash/aug2005/nf20050816_5134_db016.htm

Hensel, Nayantara. "An empirical analysis of Online Auction IPO Processes and Traditional IPO

Processes" Graduate School of Business and Public Policy U.S. Naval Postgraduate School, http://www.efmaefm.org/0EFMAMEETINGS/EFMA%20ANNUAL%20MEETINGS/2007-Vienna/Papers/0177.pdf
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Public Policy Lifecycle

Words: 749 Length: 2 Pages Document Type: Essay Paper #: 84972349

Maryland Charter Schools

Proponents of charter schools insist that they are the solution to America's educational woes and many state legislatures have begun to agree with that assessment. In Maryland, charter schools have become a viable alternative to the public school system which is seen as a lumbering anachronism, no longer able to educate or motivate. This is especially true in Baltimore where the schools are in dire need of reform. But the implementation of a charter school system did not come easily and there is still substantial opposition to the charter schools, mostly from public school educators. The Public Policy Lifecycle of Maryland's charter schools has been a very interesting one.

Problem Definition

hile Maryland has continued to make great strides in its educational system, like many states the performance of its graduating students has been subpar. Even among those who attend college there are notable problems. At Baltimore…… [Read More]

Works Cited

Mossburg, M.H. (2011, May 10). Maryland's uneducated high school graduates. The Maryland

Public Policy Institute. Retrieved from:

 http://mdpolicy.org/research/detail/marylands-uneducated-high-school-graduates 

Maryland Charter School Network. (2011). History of Maryland legislation. Retrieved from:
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Public Policy

Words: 1582 Length: 5 Pages Document Type: Essay Paper #: 74785529

Policy

The state response to Ebola should be a coordinated communications effort. This will serve a number of purposes. First, it will maintain fiscal discipline. Second, communication is key to maintaining public order should there be an outbreak of Ebola. Third, communication helps to reduce the risk of an outbreak, because all members of our community will know how to avoid spreading Ebola.

The recent revelations that the World Health Organization and others botched their response to the Ebola outbreak in West Africa has done little to calm the public here at home regarding this disease. A government that deals in evidence and has a realistic world view does not need to address irrational panic, but the fact that global and national-level bodies seem challenged to come up with a plan to deal with Ebola places the onus on the state to devise such solutions. Already, some states, such as…… [Read More]

References

AP. (2014). Canadian nurses: Updated ebola guidelines don't protect healthcare staff. Global News. Retrieved October 22, 2014 from  http://globalnews.ca/news/1623732/canada-releases-updated-ebola-guidelines-amid-calls-for-international-aid/ 

CBS. (2014). Christie announce MJ ebola team. CBS New York. Retrieved October 22, 2014 from  http://newyork.cbslocal.com/2014/10/22/christie-to-hold-nj-response-readiness-briefing-on-ebola/ 

Dixon, R. (2014). Eight reported dead in attack on Ebola workers in Guinea. Los Angeles Times. Retrieved October 22, 2014 from  http://www.latimes.com/world/africa/la-fg-attack-ebola-guinea-outreach-20140918-story.html#