Public elations
So what is a business? A business is an organization that operates to generate profits, usually for its owners. Those owners may be a private individual or individuals, a group of individuals who form a partnership, or a wider group of people with a financial interest in the business and its profits because they are shareholders or members. The things a business does to generate those profits are varied. It may manufacture goods for sale or trade, import or sell goods and products, or provide services to people or other businesses (Davidson, 2011). Public relations have several important roles in a business. It can make people aware of what the business is able to provide (goods and services), help the business communicate with the people who have an interest in it (owners, customers, employees and the community), and help the business develop an image and reputation within its environment.….

Public elations Policies of a Private Company in Kuwait
Public elations Policies

Mais Alghanim estaurant Kuwait

Mais Alghanim estaurant is a Kuwait-based private business corporation owned and controlled by Barakat family. The company offers all kinds of food, restaurant, and catering services to every kind of customers. Mais Alghanim estaurant is recognized for its highest quality of food and excellence in customer services. Emile Barakat (Abu Edmond) carried forward the vision of his Late father Edmond Barakat (Abu Emile) and took the business to the heights of success and prosperity within the Kuwait region in a very short span of time. Mais Alghanim estaurant, through its high quality food and excellent customer services, not only wants to make financial growth, but also wants to establish a strong brand image in the eyes of its customers (Mais Alghanim estaurant, 2011).

In order to make itself a competitive organization and make brand loyal customers, Mais Alghanim….

Public relations is an integral part of today's business world, being one of the catch-phrases associated with professional success. Having good "PR" is essential to the growth of a company, and a good PR representative is worth his or her weight in gold. Yet most professionals of many trades whose job stability is largely dependent on the public relations aspects of the company honestly have no idea what a public relations representative actually does, or what public relations actually means. The average consumer or member of the public is even more clueless as to what PR actually is. To quote one public relations representative from a large California firm, "I have been at the Bureau for nearly 18 months and my friends and family still aren't sure exactly what I do." (Sandoval 2001) Viewed by some to be a useful tool for businesses large and small to reach their dreams….

Public elation
The concept of 'public relations' with which we are familiar in the modern world is less than hundred years old. Even though it has a considerably short period of history, the concept has been defined in several varying ways. (About Public elations) Public elations are a means of communication which is basically focused toward achieving public understanding and acceptance. Public relations usually focus on issues in contrast to goods or services, and are used to promote better relations with the public or with the employees. Examples of public relations are providing training to employees, providing help in charitable matters, or a news release about certain community involvement which is positive in nature. (Free Definitions: Define Public elations. What is Public elations?) Public relations enable our society which is complex and pluralistic to arrive at informed decisions and perform in an efficient manner by contributing towards mutual co-operation among groups….

From this point-of-view the P campaign's objectives in this case are:
Increasing the company's market share up to 6%

Increasing the company sales up to11%

Identifying the target customer segments

Identifying different categories of public relies on identifying values, behaviors, ideals, expectations, involvement degree or possibilities of acceptance of the ideas promoted by the campaign. Basically, for the new line of products for summer use, L'Oreal is targeting the same customer segments that the company has always addressed. There are two main target customer segments for L'Oreal's products:

The first targeted segment of customers is consisted of women between 25 and 35 years of age, with high education, with medium to high incomes, and with a high social situation

The second targeted customer segment is consisted of women between 35 and 45 years of age, educated, with medium to high incomes, and a high social situation

In both cases, the company is dealing with sophisticated women,….

They did this by stressing the engineering expertise that the company is well-known for, coupling it with their well-respected Toyota Production System (TPS) which unifies suppliers to their internal supplier quality management standards. It is common knowledge that the TPS is a complex set of processes for coordinating with suppliers, and often requires up to a year of coordination between Toyota and a given supplier before a single product is shipped. The rigorous nature of supplier qualification and the very visible processes in the Japanese auto industry trade media and press presented many potential challenges to the public relations strategies surrounding the launch of hybrid autos globally. To have taken a more controlled approach to public relations on the development of their hybrid assemblies and components supply chain would have been a major strategic error. Instead, Toyota concentrated on being open on all information not confidential and critical to….

" (Kent & Taylor, 2002) Dialogue cannot be considered a guarantee of public relations outcomes that are ethical but does provide an orientation that is likely to increase a better understanding and "...grounded rules for communication." (Kent and Taylor, 2002)
The work of Chong (nd) states that the importance of crisis communication has emerged and specifically as related to public relations. Chong states that the study reported was conducted in order to disseminate the assigned importance and prevalence of crisis communication and was through the method of a review of literature relating to 'crisis communication'. In a study conducted by Chong, findings state that in a usiness Source Premiere database with more than 1000 scholarly publications with 'crisis communication' used as the search phrase and data collected in five periods during the time between February and March 2006 that the following number of articles were located for each of the five….

(Straubhaar, 2009, pg. 121)
Critique the relationship between public communication and organizational truth.

Organizational truth is when the activities, communication and culture within the organization will determine what people believe to be the reality. Public relations plays, an important role in the organizational truth, as the strategies and ideas that they are implementing will have a dramatic impact upon organization itself. This is because the various strategies and tools that they use are designed to change the perception of the organization. In order for this to take place; the organizational truth will evolve with the PR strategies, to reflect the reality of what is occurring. In the case of KUSD, the PR department would play a major role in changing the organizational truth of the school district (Ihlen, 2009, pg. 349)

Analyze the most effective ways to use public speeches, journalism, press releases, presentations, and electronic media, including radio, television, and the….

This second definition sees the purpose of PR activities as aimed at raising an organization's profile with the key people at the media (Cartledge 2003). PR professionals should keep their messages and proposals brief and succinct. The message should relate and connect to a current local economic activity to call attention. They should follow up on these proposals or news stories. It is their responsibility to acquire feedback on how the public views the organization through print and online sources. ased on the feedback, PR professionals should attune their campaign to what the public needs or wants to know and understand. They should consult the organization's management on the need to establish international contacts or arrange with a high-profile celebrity to endorse the organization's product or message to change or improve company image (Cartledge).

A third definition of publications links it with communications. Public relations lead an organization to become accepted,….

Public Relations -- hat is it? How is the public affected? How are you affected?
ho won the last presidential debate? ait -- before you answer this question, carefully analyze your response. Is your presently stated what you truly thought, while you were watching the debate? Or has your current opinion about the candidate, about who won or lost the last debate, changed since you heard what the pundits and media spin analysts said, before, during, or immediately afterwards?

Probably your opinion has been affected by the overwhelming media coverage devoted to this event, whether you like it or not. Even if what you think has only been subtly rather than dramatically colored by what the spokespeople for the major candidates have said regarding the two men's performances, it is difficult to ignore such attention. (Stevenson & Sanger, 2004)

Thus, you have found yourself affected by the ubiquitous nature public relations -- whether….

HPR also secured placements on more than 40 local TV stations and created a video package for distribution to TV stations. To generate further interest, HPR conducted a radio media tour and distributed a pre-recorded news release to radio stations across the country.
To highlight the design features of the Scotch Contour Dispenser, HPR entered the dispenser into six prestigious design award competitions, and sent the dispenser to influencers in the design world, including museum curators, design storeowners and managers, and university professors of product design.

The Scotch Contour Dispenser, in conjunction with the 75th anniversary of Scotch transparent tape, resulted in more than 3,200 placements and 152 million impressions. Media highlights include: Better Homes & Gardens, Dwell, New York Magazine "Best Bets," Parents, ashington Post (syndicated), Redbook, orking Mother, Dallas Morning News, St. Petersburg Times, Family Life Radio, USA Radio, Metro Radio Networks and local TV placements in New York,….

Public Relations
Why is it important to have a PR campaign? Give an example of a situation that illustrates the importance of a PR campaign and how is the effectiveness of public relations best measured? Explain your answer.

A good PR campaign is important for many reasons (Elements of a PR plan). It can increase a company's credibility because of a consumer's respect for the media. Media coverage can establish a company as a major player in an industry and because it can bolster public image it can sometimes allow a company to charge more for its products. A PR campaign can also stretch a company's marketing budget because the media does not charge for news coverage. Nothing illustrates the importance of a PR campaign more than the launch of a brand or a new product through a media outreach campaign. The media likes to write about something new because they view….

Public Communications and Public Relations: Why my experiences, interests, studies, and academic background translates into a perfect translation for the needs of the Westminster University program
The art and craft of translation is my passion, and how the multitudes of the languages I speak and seek to perfect can be merged into the communications field shall become the passion of my future. I have longed love the translation process involved in translating one foreign language into another. My native language is Italian, but I am also well versed in English and Spanish. My degree thesis was entitled "The Casebook of Forensic Detection," under the supervision of Professor Adriana Bisirri. It was a work of scientific translation, but I tried to make it one of literary merit as well as clinical accuracy, under the watchful eye of Professor Bisirri.

The title and subject of my thesis highlights my second passion -- the translation….

In P, the public is the consumer of the product and the media is the one that is charged with selling it out to the public.
There are therefore tools that the P department will employ every now and again to reach the public which is the consumer. These are (Dry Pen, 2010);

Press release; is one of the most effective means of communicating to the stakeholders and is the most common mode. These documents provide a comprehensive description of upcoming events or activities in a brief and thorough manner.

Internal newsletters and publications; these are publications that come out on a regular basis like monthly or quarterly and can have significant information about the program of the organization and any other pertinent information like the dividends, profits and strategic decisions.

Email; this is another easy and fact means of communicating to the stakeholders since it can be done fast and can cover….

Inherent in any relationship is the opportunity for conflict to develop. Conflict most often develops when a miscommunication occurs between one party and another. Public relations can help mitigate conflict in a variety of ways. One of the most effective ways public relations managers work toward building effective relationships is via building strong communication networks. The role of a public relations team is to help foster effective, efficient and well intentioned communication between two or more parties (Bruning, 2000). A public relations representative or team may not necessarily ensure that one's communication message is accepted by all, however it is their job to ensure that a message is presented clearly and in a manner that is non-threatening to all the recipients of the intended message (Wilson, 1994).

The effects of public relations on the public are many. When public relations serves the public in an efficient and productive environment, positive relationships….