Business Research for This Question,

Business Research For this question, I would use a personal interview. There are a few reasons for this. The first is that the question is open-ended. With open-ended questions, it is important to allow the respondent to give whatever answer he or she feels is the best one. In this instance, there could be multiple answers as well. This type of question could be answered with any interview-styled survey, such as a telephone survey.

However, I also feel that in this case it is best to get a sense of perspective. That can be given only by being in the setting -- responses may not make sense to somebody how has never seen the neighborhood. A telephone survey would be most appropriate because there are three answers only and no benefit to being in-person. A self-administered questionnaire would be most appropriate because of the remoteness of the respondents and the need for open-ended responses. Response time could also be open-ended. d.

I would use a telephone survey because I would want responses quickly. The answered could be distilled into multiple choice selections as well. e. A self-administered questionnaire would be best, as it would allow for surveying the entire set of respondents, and would also allow for open-ended responses. The respondents may need to reference information to deliver answers, so giving them time for that is essential to getting the best results. Student #2. a. A telephone survey would allow the researcher to gather this information from many respondents easily.

The survey would involve an interview component, to allow for some open-ended answers. b. A poll of this type can be conducted with a personal interview, akin to an exit poll at locations around campus. The information can be gathered within an hour because of the quickness of the response and the interviewer can verify visually that the respondent is indeed a student. c. A telephone interview would allow for remote information gathering. As well, it would allow for open-ended answers from the grocery store managers.

The managers understand their policies well and should not need additional time to conduct research to answer the questions. d. This could be conducted with self-administrated questionnaires. This would give the CEOs time to fit the questionnaire into their schedules, allowing for a greater response rate, which is something a telephone survey would not do. e. This would require a personal interview. I would not need all 1500 students for a statistically reliable sample.

Thus, going to the campus would give us access to many subjects, who could be evaluated to ensure that they are students. The responses would then be gathered in person, allowing for open-ended answers. 10. Glacier Symphony interviewed a number of residents around time, in a personal interview format with open-ended answers. There are only 600 residents in the town, but Jason will need to take steps to ensure that this survey has robust internal validity. The first step is to create a set of events or opinions that will be measured.

The interviewer should be seeking specific information from the respondents, as this will allow the symphony to learn specific things about the townsfolk. It will also allow for a statistically significant set of responses to be gathered. Once Jason knows what he wants to measure, he can develop scales of measurement. These scales will allow him to quantify some of the information he is gathering.

For example, if Jason wants to know the locals' knowledge of classical music, or their tastes in concerts, then he needs to quantify these responses so that each individual response can be used to build an aggregate response. The content of the interview therefore should specifically reflect the interview's objectives. It should answer the questions that Jason wants answered. Criterion-related validity should also be considered. Jason needs to ensure that the information he is trying to gather would be available and reliable.

This can be difficult because he is trying to gauge reactions of his subjects. Construct validity also needs to be considered. Convergent validity is required -- he must understand how the attitudes of the townsfolk different from those of the general population. Thus, he must have a comparable. He may therefore need to conduct his survey with the general population to use as a comparable. Discriminant validity will also need to be examined, to ensure that the responses are independent of any bonding between the interviewer and interviewee.

The next step to developing internal validity is to ensure that there are few error sources -- to build better reliability. Respondents, for example, may not understand some terms or concepts, and therefore could give an answer that they do not intend as a result. Thus, key terms and phrases must be defined.

In particular, Jason has reason to believe that lack of knowledge itself is an obstacle, so he needs to bridge this gap if he is to get accurate responses to his questions -- or he needs to test for the impact of a lack of knowledge on the community members' attitudes. To guard against errors originating from the interviewer, professional interviewers should be used.

For example, Jason noted that his music students will tune out the townsfolk if they are told that the person is not interested -- this interviewer bias will eliminate internal validity so professional unbiased interviewers should be used.