CAPM
The company I am going to use is Google. According to Yahoo! Finance (2012), the beta for Google is 1.18. This beta means that the company has a greater risk than the market overall (Investopedia, 2012). The market risk is 1.0, so a beta greater than this indicates that the firm's stock is more volatile than the broad market. A beta below 1.0 indicates that the firm's stock is less volatile than the broad market.
The current maturity on one-year Treasuries is 0.18%, according to FRED (2012). If we assume a market risk premium of 6.5%, the cost of equity for Google can be calculated with the capital asset pricing model:
Investopedia (2012)
The estimated rate of return for Google using CAPM is 7.85%.
Two other companies are FedEx and Southwest Airlines. The beta for...
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