¶ … Leadership Ethics on Facebook The milestone in the history of social networking world was created with the advent of Facebook. It was initially created by Mark Zukerberg for the students of Harvard as a platform for social networking. The innovation, creativity and most importantly strong leadership has made this social networking portal an internationally recognized social networking site translated in almost 70 languages. In today's era where the definition of business has changed tremendously and how businesses are conducted have found their new avenues, survival has become a challenge for all small and large organizations. The success factor for Facebook has become a core success principle for all businesses that is increased role of leadership and its active participation in the innovation, creativity and change is essential for the longevity of the businesses. Businesses have to be flexible and adaptive to the ever changing environment whether it is internal environment or external environment.

When we talk about adaptability to the changing environment and success of Facebook in adopting this strategy is credited to its revolutionary leadership skills. Businesses fail if they are reluctant to change and accept innovation. This reluctance is inherited from the leaders pulling the strings of the organization. Facebook has been successful in capturing the highest share of market and creating strong brand awareness in the...

Leaders play an eminent role in reducing the hurdles which have been brought about in the organizations due to external and internal environmental influences through prudent management and control mechanism. Leaders therefore are required to involve employees in this change management process and motivate them to adopt it and be less reluctant to it. To further support this view Amy L, Fraher a retired Navy Commander and director of the International Team Training Center at San Diego Miramar College, as the concern of leader's role and responsibility is not with ZuckerBerg's age who is still in his 20's or the business experience he possesses. But the concern is whether he possesses the team-building skills necessary to bring out the leadership qualities within the employees of the organization which is necessary for the longevity of the business. Leaders must not forget the most important lesson of leadership that is always inquiry yourselves about your own assumptions.
Studies have shown that there is a difference in the entrepreneurial style of leadership and managerial style. The evolution from the entrepreneurial style of leadership to the management style is critically important. During this phase one thing has to be taken care of is that organization's culture which has brought about success in the initial phase should not…