Case Study Of Facebook Case Study

Length: 3 pages Subject: Leadership Type: Case Study Paper: #11592081 Related Topics: Case Study, Case Studies, Gettysburg Address, Study Guide
Excerpt from Case Study :

¶ … Leadership Ethics on Facebook

The milestone in the history of social networking world was created with the advent of Facebook. It was initially created by Mark Zukerberg for the students of Harvard as a platform for social networking. The innovation, creativity and most importantly strong leadership has made this social networking portal an internationally recognized social networking site translated in almost 70 languages. In today's era where the definition of business has changed tremendously and how businesses are conducted have found their new avenues, survival has become a challenge for all small and large organizations. The success factor for Facebook has become a core success principle for all businesses that is increased role of leadership and its active participation in the innovation, creativity and change is essential for the longevity of the businesses. Businesses have to be flexible and adaptive to the ever changing environment whether it is internal environment or external environment.

When we talk about adaptability to the changing environment and success of Facebook in adopting this strategy is credited to its revolutionary leadership skills. Businesses fail if they are reluctant to change and accept innovation. This reluctance is inherited...


Facebook has been successful in capturing the highest share of market and creating strong brand awareness in the shortest possible time because its leaders are convivial to the innovation, creativity, change and risk taking. Leaders play an eminent role in reducing the hurdles which have been brought about in the organizations due to external and internal environmental influences through prudent management and control mechanism. Leaders therefore are required to involve employees in this change management process and motivate them to adopt it and be less reluctant to it. To further support this view Amy L, Fraher a retired Navy Commander and director of the International Team Training Center at San Diego Miramar College, as the concern of leader's role and responsibility is not with ZuckerBerg's age who is still in his 20's or the business experience he possesses. But the concern is whether he possesses the team-building skills necessary to bring out the leadership qualities within the employees of the organization which is necessary for the longevity of the business. Leaders must not forget the most important lesson of leadership that is always inquiry yourselves about your own assumptions.

Studies have shown that there is a difference in the entrepreneurial style of leadership and managerial style. The evolution from the entrepreneurial style of leadership to the management style is critically important. During this phase one thing has to be taken care of is that organization's culture which has brought about success in the initial…

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Abstract of Facebook Case Study

Facebook was initially launched for the students of Harvard by Mark Zukerberg in 2004. It then gains popularity beyond boundaries as the social network hub. It is the site free of cost since its inception and major source of revenue is the advertisement. The market share of Facebook is estimated to be 500 million active and companies like Yahoo and Google has approached for the purchase of it but its CEO Mark Zuckerberg didn't seem interested in selling it. The strategic analysis of the company is done by conducting internal analysis of its strengths and weakness and external analysis of the competition and risk through threats and opportunities. This is summarized in the SWOT analysis of the firm. The strengths of the company was found to be leading social network site ranking 2nd largest in top 500 sites in the year 2010; translated in more than 70 languages due to its wide coverage; high quality of graphics, its integrated walls and mini feed features are main source of its popularity and its innovation, creativity has given wider market coverage that has attracted marketers and great source of revenue for facebook.

Its weaknesses are technical innovation has welcomed many bugs and some of the applications and customization are not user friendly. The opportunities are its contribution to the social networking and business partnerships. The threats portrait is privacy is major concern with technological disruptions. Besides this strategic analysis, facebook success factors have been innovation, creativity and continuous adoptability to the changing environment. Innovation is a team approach that requires openness and ongoing progress. With its strong leadership and management control it has gained such popularity and according to many management gurus and training consultants it will excel further if added with more professionally experienced experts.

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