Cell Phones for Outside Salesman

Cell Phones for Outside Salesman

Proposal Letter

Dear Sir:

The objective of this letter is to propose that our pharmaceutical sales team be brought into the twenty first century by becoming equipped with company sponsored cell phones. The initiative will meet the company's high standards of ethics and integrity and would increase our ability to meet the responsibility we have to our customers, their families, our employees, the environment and to the societies we serve on a global scale. Our responsibilities deem that we do not take professional or ethical shortcuts and our interaction with society must reflect these extremely high standards that we profess. This initiative would certainly help our sales team eliminate shortcuts by allowing them to be fully integrated into our organization's web of communications and thus keeping the sales team fully abreast of all company communications.

Our organization should remain concerned with our sales teams' ability to work in this highly competitive global economy. Our team faces stiff competition in the form of intellectual property protection, particularly regarding counterfeiting, protection of trade secrets, and data protection. Our organization should be prepared to support initiatives designed to ensure effective intellectual property protection since we create at least six new products annually. Our organization has a responsibility to all stakeholders that ensures that our sales team utilizes effective rules-based systems and equipment. In general terms, the sales department has had a difficult time facing the long overdue structural adjustments.

As pointed out in the recent article in Selling Power magazine called "Secrets Of The Sales Giants: Insider Secrets Of Giant Sales Forces You Can Use To Boost Your Team's Performance" by Laine Chroust Ehmann, the majority of large sales teams that meet high sales expectations utilize certain secretes, so to speak. The number one secret to selling success was formalizing organizational communications. The key to maintaining a successful sales force is by empowering its members to disseminate the latest product information, share customer data and have the ability to trouble-shoot accounts. The most effective way to do this is for our sales team to have a well established two-way communication port throughout the organization and to use reliable technology.

In another article called "As Technology Becomes Increasingly More Prevalent: What To Do When Your Star Salespeople Won't Use Technology" by Mike Foster, the author demonstrates through a recent survey conducted by Computer Monthly that more than half of all Americans suffer from some degree of technophobia but that those people are not in the realm of sales. As you are well aware, our sales team is highly educated and advanced in the use of technology. Our sales team however, is currently supplying their own computers, palm pilots, pagers, and cell phones which cost us a fortune in reimbursements, compatibility upgrades and new software communications to keep all of the various mediums of communication in sync.

Technology today has all new and innovative technologically advanced cell phones that could literally function in all of these capacities and, to the benefit of our Information Technology team, could be in constant state of synchronization. In addition, since our sales team depends on their cell phones, we could therefore guarantee our employees will be as safe, comfortable and effective as possible by providing well tested and governmentally approved equipment as opposed to our employees buying the cheapest phone on the market.

Cell phones sponsored by our company could allow our sales team to adapt to technologies that would provide huge advantages over the competition. The productivity rates of each individual sales team member as well as the performance of the team as a whole could be measured for total productivity increases. The reality is that our sales team will bring new business to our door because the technology would allow for competition monitoring systems, 24/7 internet and email access, real-time sales scheduling, lead generators, datamining, sales system database access, and of course constant access to management, customers and peers. The cell phone solution will basically help our sales team surpass current expectations.