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The output of this study will contribute to the argument in favor of removing these barriers for women. In that sense, it is important to understand what those barriers are; they are part of the discussion.
4) This information is often published. Not all companies publish bios of their executives, but many do, so at the very least the educational background and recent work history would be available. Take a look at Pepsi's website to see an example of the bios you often find on corporate websites: http://www.pepsico.com/Company/Leadership.html
5) the key to this question is that it is exploratory. The process for answering this question is to gather information and see if there are patterns. I think the objective of this question is to build the groundwork for later studies...
At this point, we simply need to identify if there are any common key success factors among the female marketing leaders we have identified. It will be harder to identify factors like personality traits, but work history would be something that could be determined.
6) I don't think this would be difficult at all. Revenue is the key result here, for all companies. That is the role of marketing -- to sell more. For some companies, marketing also seeks to improve bargaining power of the seller, so gross margins could be included in the study as well. Market share, if the data is available, is another good measure. Sometimes market share data is easy to come by online, sometimes it is not. Revenue is always available, though.
4) This information is often published. Not all companies publish bios of their executives, but many do, so at the very least the educational background and recent work history would be available. Take a look at Pepsi's website to see an example of the bios you often find on corporate websites: http://www.pepsico.com/Company/Leadership.html
5) the key to this question is that it is exploratory. The process for answering this question is to gather information and see if there are patterns. I think the objective of this question is to build the groundwork for later studies that would test the key success factors identified. At this point, we simply need to identify if there are any common key success factors among the female marketing leaders we have identified. It will be harder to identify factors like personality traits, but work history would be something that could be determined.
6) I don't think this would be difficult at all. Revenue is the key result here, for all companies. That is the role of marketing -- to sell more. For some companies, marketing also seeks to improve bargaining power of the seller, so gross margins could be included in the study as well. Market share, if the data is available, is another good measure. Sometimes market share data is easy to come by online, sometimes it is not. Revenue is always available, though.
Those conditions are understood. Both academia and the market are in agreement that the CMO does matter in a number of different situations. Therefore, the question of whether or not a female CMO affects firm performance is very much a valid one. The first research question is: What academic background contributes most to a woman's ascension to CMO or VP of Marketing? This question is basic, and can be answered
2009). Bets Practices for Continued Down-Scaling It has been suggested that CMOS technologies, at the current rate of development and due to the purely physical constraints of atomic size, will only remain viable until 2020 (Skotnicki et al. 2005). At some point in the relatively near future, it must be acknowledged, CMOS technologies will simply not be able to grow any smaller and remain useful -- there are very real and
The first is that they speak directly to solutions to the problem of underrepresentation of women in marketing management. These are also easy questions to answer. Most companies publish bios of their executive team members on their website or in their annual reports. Thus, we can find out some of the qualification and career paths of females in management, and compare those to males in the same position. The last
Responsibilities as an external consultant to a contract manufacturing organization (CMO) Research in the field of medicine has contributed to changes in administration of dosage. Initially some administration routes for drugs are considered more convenient than other methods. However this relies and depends on the benefits and shortcomings of the drug administration route. The paper discusses on the possible and the convenient drug administration routes to apply in CMO. The
A spokesperson for Miu worked the room, introducing herself to the customers. Afterwards, she talked a little bit about the company's arrival in Dubai. "We felt that our coming to Dubai was long overdue," she noted, "but we wanted to have a strategy for entering the Middle East market overall. We see a lot of growth potential in this part of the world -- one-third of the customers at our
The use of it systems and technologies is then secondary to the supporting of key business processes that unify an organization. A solid organizational framework can save a company literally millions of dollars in bad it and technical systems by making sure every information asset and initiatives aligns to strategic plans and initiatives. Big Data, Cloud Computing and Social Networks -- the Data Explosion The last five years have seen the