- Words: 3300
- Length: 10 Pages
- Topic: Business - Advertising
- Paper #: 1562069
Exporting a Ready-to-Drink Cold Coffee Product to Australia
The following details a market plan to export a ready-to-drink cold coffee product to Australia. The product is similar to Starbucks Frappuccino, which is the market leader in the industry in America, having around 90% market share. The product is named Elixa and will be manufactured and sold in America as well as exported to Australia.
Australia as the Export Country of Choice